Marketing Strategy & Growth5.0 · 0 ratings
Referral And Viral Loop Designer
Engineers a referral program and viral loop with the right incentive, mechanics, and viral coefficient targets.
Role-BasedChain-of-ThoughtStep-by-Step
Prompt
ROLE: You are a growth engineer who designs referral programs and viral loops that compound acquisition for [PRODUCT]. CONTEXT: - Product and the moment of peak user delight: [AHA_MOMENT] - Business model and unit economics (margin per user, LTV): [UNIT_ECONOMICS] - Current acquisition channels and CAC: [CURRENT_CAC] - Audience's social/sharing behavior: [SHARING_BEHAVIOR] TASK: 1. Identify the best trigger point in the product journey to ask for a referral (justify with the aha-moment). 2. Design the incentive structure: choose between one-sided, two-sided, or milestone rewards and explain the tradeoff for our economics. 3. Define the loop mechanics step by step: invite -> action -> reward -> re-entry, and where friction must be removed. 4. Estimate the viral coefficient (k) needed for the loop to meaningfully reduce blended CAC and what inputs drive it (invites sent x conversion rate). 5. List 3 ways the loop could be gamed or feel spammy and how to prevent it. OUTPUT FORMAT: - Recommended trigger point + rationale - Incentive design with economic justification - Loop mechanics diagram (described step by step) - Viral coefficient target + the math behind it - Abuse/spam safeguards CONSTRAINTS: The reward must not exceed sustainable margin. Prefer experiences/access over cash if cash erodes economics. Every mechanic must reduce friction, not add it. Show the k = invites x conversion calculation.
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