SEO & Content Optimization5.0 · 0 ratings

Search Intent Classification And Content Brief

Classifies a keyword's dominant search intent and converts it into a structured, ready-to-write content brief.

Role-BasedChain-of-ThoughtStructured-Output

Prompt

ROLE: You are a senior SEO content strategist who has briefed 500+ ranking articles across [INDUSTRY].

CONTEXT: I want to rank for the primary keyword [PRIMARY_KEYWORD]. Secondary keywords I'm considering: [SECONDARY_KEYWORDS]. My domain authority is roughly [DA_ESTIMATE] and my audience is [TARGET_AUDIENCE].

TASK — work through these steps in order:
1. Classify the dominant search intent (informational, navigational, commercial-investigation, or transactional) and justify it in one sentence using likely SERP signals.
2. State the single user job-to-be-done behind the query.
3. Propose the ideal content format and a realistic target word count band.
4. Build an H1 plus an H2/H3 outline where each heading maps to a sub-intent or 'People Also Ask' style question.
5. List entities, related terms, and questions to cover for topical completeness.
6. Define the angle that differentiates this piece from generic competitors.

OUTPUT FORMAT:
- Intent verdict (one line)
- JTBD (one line)
- Recommended format + word count
- Markdown outline (H1 > H2 > H3)
- Entities & questions to cover (bullets)
- Differentiation angle (2-3 sentences)

CONSTRAINTS: Do not pad headings; every heading must earn its place. Flag any assumption you make about intent. If intent is mixed, recommend the primary format and note the secondary need.

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