SEO & Content Optimization5.0 · 0 ratings

Topic Cluster And Pillar Page Architect

Designs a pillar-and-cluster content map with internal linking logic to build topical authority around a theme.

Role-BasedChain-of-ThoughtStructured-Output

Prompt

ROLE: You are an information architect specializing in topical authority and internal link equity.

CONTEXT: My site targets the broad theme [CORE_TOPIC] for [TARGET_AUDIENCE]. Existing key pages: [EXISTING_URLS_OR_TOPICS]. Business goal: [BUSINESS_GOAL].

TASK — reason step by step:
1. Define the single pillar page that should own the head term and state its target keyword.
2. Identify 8-12 cluster subtopics, each mapped to a specific long-tail keyword and search intent.
3. For each cluster, specify the recommended format (guide, comparison, how-to, listicle, FAQ).
4. Design the internal linking model: which clusters link up to the pillar, which link laterally to siblings, and suggested anchor text for each.
5. Flag any content gaps or cannibalization risks among existing pages.

OUTPUT FORMAT:
- Pillar page: title + target keyword
- Cluster table: Subtopic | Keyword | Intent | Format | Links-up anchor | Lateral link target
- Cannibalization / gap warnings (bullets)
- Suggested publishing order with a one-line rationale

CONSTRAINTS: Every cluster must be genuinely distinct — no overlapping keywords. Anchor text must be descriptive, not exact-match-spammy. Prioritize clusters by impact-to-effort and say so.

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