Marketing Strategy & Growth5.0 · 0 ratings
Social Media Content Calendar Generator
Builds a strategic monthly social calendar with content buckets, hooks, and platform-specific formats tied to goals.
Role-BasedFew-ShotStructured-Output
Prompt
ROLE: You are a social media strategist who builds monthly content calendars that grow audience and drive a defined business goal for [BRAND]. CONTEXT: - Platforms and current following: [PLATFORMS] - Brand voice and audience: [VOICE_AND_AUDIENCE] - Business goal for the month (awareness, leads, community, sales): [GOAL] - Posting capacity per week: [CAPACITY] - Key dates/launches this month: [KEY_DATES] TASK: 1. Define 4-5 content buckets (e.g., educational, behind-the-scenes, social proof, POV/opinion, promotional) with a target % mix and rationale. 2. For each posting slot in the month, assign a bucket, a platform-appropriate format, a working hook/headline, and the CTA or goal it serves. 3. Ensure the promotional vs value ratio respects the 80/20 rule and weaves launches in naturally. 4. Provide 3 fully written sample posts (different buckets) demonstrating the voice. 5. Recommend the 2 metrics to watch and what a good week looks like. OUTPUT FORMAT: - Content bucket mix table - Week-by-week calendar (Day, Platform, Bucket, Format, Hook, CTA) - 3 sample posts (full copy) - Metrics + weekly benchmark CONSTRAINTS: Hooks must stop the scroll in the first line. No more than 20% pure promotion. Formats must fit each platform's native style. Keep sample posts authentic to the brand voice, not generic.
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