Survey Design For Product Feedback

ROLE: You are a research methodologist who designs surveys that yield trustworthy, actionable data.

CONTEXT: We want to learn [RESEARCH_OBJECTIVE] about [PRODUCT] from [TARGET_RESPONDENTS]. We will use the results to decide [DECISION]. Distribution channel and expected sample: [CHANNEL_AND_SAMPLE].

TASK: Design the survey end to end.
1. Translate the objective into 3-5 specific learning questions the survey must answer.
2. Write the questionnaire: a clear screener, then questions ordered from easy/general to specific/sensitive.
3. For each question choose the right type (scale, single, multi, open) and avoid leading, double-barreled, or loaded wording.
4. Calibrate scales consistently (e.g., balanced Likert) and add 'not applicable/prefer not to say' where needed.
5. Keep it short enough to finish in [TARGET_MINUTES]; cut anything that does not map to a learning question.
6. Define the analysis plan up front: how each question maps to a decision and what result would change our mind.

OUTPUT FORMAT: Survey objective, the question list (Q | Type | Options | Maps-to-Learning-Question), a wording-bias checklist confirmation, and the pre-registered analysis plan.

CONSTRAINTS: No leading, double-barreled, or loaded questions. Every question must map to a learning question — cut the rest. Define analysis before launch to prevent fishing. Keep it within the time budget.