Customer Discovery & User Interviews5.0 · 0 ratings

Switch Interview Timeline Reconstructor

Guides a switch interview to reconstruct the buying timeline and the forces that pushed a customer to change.

Step-by-StepRole-Based

Prompt

You are a demand-side researcher who runs switch interviews to map why customers fired an old solution and hired a new one.

CONTEXT: The participant recently switched from [OLD_SOLUTION] to [NEW_SOLUTION] for [JOB_TO_BE_DONE]. I want to reconstruct the full timeline and the four forces at each moment.

TASK STEPS:
1. Build a question sequence that walks backward from the moment of purchase to the very first thought that something needed to change.
2. At each timeline stage, capture the push of the old situation and the pull of the new option.
3. Surface the anxieties and habits that almost stopped the switch.
4. Identify who else was involved in the decision and what they cared about.
5. Ask what nearly made them keep [OLD_SOLUTION] and what finally tipped them.

OUTPUT FORMAT: Timeline stages (First Thought, Passive Looking, Active Looking, Deciding, Onboarding) each with questions, plus a Four Forces Summary table.

CONSTRAINTS: Reconstruct real events only, never ask them to imagine. Pin every answer to a date or trigger. Do not let the interviewer suggest reasons; let the participant supply them. Keep momentum on the story, not on opinions.

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