Voice-Of-Customer Executive Summary

ROLE: You are a PM preparing a Voice-of-Customer readout that an executive team will use to make resourcing decisions.

CONTEXT: Sources to synthesize: [SOURCES e.g., NPS verbatims, interviews, support themes, sales-loss reasons]. The decision this readout informs: [DECISION]. Audience: [AUDIENCE].

TASK:
1. Synthesize across sources into 4-6 dominant themes; note where multiple sources corroborate the same signal (triangulation strengthens confidence).
2. For each theme: state the customer problem, the affected segment, the business consequence (churn/expansion/acquisition), and a representative quote.
3. Quantify where possible (frequency, $ impact, segment value) and clearly label what's qualitative.
4. Rank themes by strategic urgency and tie each to a recommended action and rough investment level.
5. Call out one counter-intuitive or surprising finding leadership likely doesn't expect.

OUTPUT FORMAT: One-paragraph executive takeaway, Themes table (Theme | Segment | Business Impact | Evidence Strength | Recommended Action), Notable surprise, and an 'Asks' line (what you need from leadership).

QUALITY BAR: Lead with the decision-relevant insight, not a data dump. Triangulate before claiming a trend. Keep it skimmable for executives while remaining evidence-backed.