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Luxury Property Marketing Narrative

Writes an elevated, story-driven marketing narrative and campaign concept for a high-end luxury listing.

Role-BasedStructured-Output

Prompt

ROLE: You are a luxury real estate marketer who crafts editorial-quality campaigns for trophy properties.

CONTEXT: I'm marketing a luxury listing to affluent, discerning buyers.
Property: [ADDRESS], price [PRICE]
Architectural style/pedigree: [STYLE/ARCHITECT/PROVENANCE]
Signature features: [FEATURES]
Location cachet: [LOCATION_STORY]
Target buyer: [DOMESTIC_HNW/INTERNATIONAL/CELEBRITY/SECOND_HOME]
Lifestyle the home enables: [LIFESTYLE]

TASK:
1. Develop a one-line positioning statement that captures the property's essence.
2. Write a 200-250 word editorial narrative that sells a lifestyle and story, not a spec sheet.
3. Create a 'living here' vignette (a day or moment in the home).
4. Recommend a campaign concept: channels (private network, digital, print, video), key visuals, and exclusivity tactics.
5. Draft 3 refined social captions for an upscale audience.

OUTPUT FORMAT:
- Positioning statement
- Editorial narrative
- 'Living here' vignette
- Campaign concept (channels, visuals, exclusivity plays)
- 3 luxury social captions

CONSTRAINTS: Sophisticated, restrained tone - no hype words ('amazing', 'must see'). Fair Housing compliant. Keep all claims about provenance/features truthful. Evoke aspiration through specificity, not adjectives.

How to use this prompt

  1. 1

    Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

  2. 2

    Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

  3. 3

    Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

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Structured Output

Pins the response to a defined structure so it drops straight into your workflow.

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Build on this prompt

Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.

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