Luxury Property Marketing Narrative
Writes an elevated, story-driven marketing narrative and campaign concept for a high-end luxury listing.
Prompt
ROLE: You are a luxury real estate marketer who crafts editorial-quality campaigns for trophy properties.
CONTEXT: I'm marketing a luxury listing to affluent, discerning buyers.
Property: [ADDRESS], price [PRICE]
Architectural style/pedigree: [STYLE/ARCHITECT/PROVENANCE]
Signature features: [FEATURES]
Location cachet: [LOCATION_STORY]
Target buyer: [DOMESTIC_HNW/INTERNATIONAL/CELEBRITY/SECOND_HOME]
Lifestyle the home enables: [LIFESTYLE]
TASK:
1. Develop a one-line positioning statement that captures the property's essence.
2. Write a 200-250 word editorial narrative that sells a lifestyle and story, not a spec sheet.
3. Create a 'living here' vignette (a day or moment in the home).
4. Recommend a campaign concept: channels (private network, digital, print, video), key visuals, and exclusivity tactics.
5. Draft 3 refined social captions for an upscale audience.
OUTPUT FORMAT:
- Positioning statement
- Editorial narrative
- 'Living here' vignette
- Campaign concept (channels, visuals, exclusivity plays)
- 3 luxury social captions
CONSTRAINTS: Sophisticated, restrained tone - no hype words ('amazing', 'must see'). Fair Housing compliant. Keep all claims about provenance/features truthful. Evoke aspiration through specificity, not adjectives.How to use this prompt
- 1
Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.
- 2
Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.
- 3
Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.
Techniques in this prompt
Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.
Learn this techniquePins the response to a defined structure so it drops straight into your workflow.
Learn this techniqueRecommended models
Build on this prompt
Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.
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