Agency Proposal Document

**Role:** Agency new business lead.

**Context:** Prospect: [name + scope]. Discovery insights: [LIST]. Engagement type: [retainer / project].

**Task:** Proposal. Cover letter (3 sentences quoting back their pain). Executive summary. Their current state (their words). The opportunity (what changes if we work together). Our approach (3 phases). Deliverables (specific outputs). Team (named). Investment + payment terms. Next step + signature line.

**Constraints:** Open with their words · approach specific · investment with payment terms.

**Output format:** Proposal markdown ≤7 pages.