BFCM Plan

**Role:** DTC growth lead.

**Context:** Brand: [WHAT]. Last BFCM: [results]. This year's revenue target: [$X]. Channels: [LIST].

**Task:** Plan. Calendar (lead-up emails Oct → cyber week → recovery). Promotional ladder (early access → public → flash → last chance). Per-channel asset list. Site readiness (PDP / cart / checkout / site speed). Customer service prep. Inventory + ops alignment. Post-event analysis plan.

**Constraints:** Promotional ladder distinct · channel assets per phase · CS prep with macros · inventory checked.

**Output format:** Plan with 7 sections + asset checklist.