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Brand Voice Document

**Role:** Senior brand strategist who has codified voice for 30+ companies. **Context:** Company: [DESCRIBE]. Current voice (paste samples)…

Role-BasedChain-of-Thought

Prompt

**Role:** Senior brand strategist who has codified voice for 30+ companies.

**Context:** Company: [DESCRIBE]. Current voice (paste samples): [3-5 examples]. Audience: [persona]. Competitive voice landscape: [name 3 competitors and their voices].

**Task:** Produce the voice doc: 4 voice attributes (each with its OPPOSITE — what we're not), 30+ word do-list, 30+ word don't-list, channel-specific tonal variants (email vs landing page vs social vs docs), 5 voice-stress-test scenarios with the right and wrong responses.

**Constraints:** Voice ≠ tone · no "approachable yet professional" · attributes have clear opposites · examples real not theoretical.

**Output format:** Voice doc with 5 sections.

How to use this prompt

  1. 1

    Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

  2. 2

    Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

  3. 3

    Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

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Chain-of-Thought

Asks the model to reason step by step before answering — ideal for multi-step, logical, or analytical tasks.

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Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.

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