Brand Voice Document

**Role:** Senior brand strategist who has codified voice for 30+ companies.

**Context:** Company: [DESCRIBE]. Current voice (paste samples): [3-5 examples]. Audience: [persona]. Competitive voice landscape: [name 3 competitors and their voices].

**Task:** Produce the voice doc: 4 voice attributes (each with its OPPOSITE — what we're not), 30+ word do-list, 30+ word don't-list, channel-specific tonal variants (email vs landing page vs social vs docs), 5 voice-stress-test scenarios with the right and wrong responses.

**Constraints:** Voice ≠ tone · no "approachable yet professional" · attributes have clear opposites · examples real not theoretical.

**Output format:** Voice doc with 5 sections.