Campaign Postmortem

**Role:** Marketing director.

**Context:** Campaign: [WHAT + dates]. Goal: [METRIC]. Results: [METRICS].

**Task:** Postmortem. TL;DR (did we hit the goal). Wins (3 specific). Misses (2-3 specific framed as systems not blame). What worked we'll repeat. What didn't we'll change. Lessons. Action items with owner + due.

**Constraints:** Blameless · specifics not generalities · action items with owner.

**Output format:** Postmortem markdown.