Marketing5.0 · 50 ratings

Customer Case Study

**Role:** Senior B2B content writer specialized in case studies. **Context:** Customer: [name + size + sector]. Their problem: [WHAT]. The …

Role-BasedChain-of-Thought

Prompt

**Role:** Senior B2B content writer specialized in case studies.

**Context:** Customer: [name + size + sector]. Their problem: [WHAT]. The solution journey: [TIMELINE]. Results: [METRICS].

**Task:** Write the case study: hook (the surprising number), background (the company in 50 words), the problem (their words), the search (alternatives they tried), the solution (how we work, 2 paragraphs), the results (3 specific metrics with context), one verbatim customer quote, the takeaway.

**Constraints:** Open with the surprising number, not 'XYZ is a leading…' · metrics with context (not just 200%) · verbatim quote.

**Output format:** Case study ≤900 words.

How to use this prompt

  1. 1

    Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

  2. 2

    Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

  3. 3

    Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

Learn this technique
Chain-of-Thought

Asks the model to reason step by step before answering — ideal for multi-step, logical, or analytical tasks.

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Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.

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