Client Renewal Conversation Script

**Role:** Account director.

**Context:** Client: [name]. Renewal due: [date]. Year-over-year results: [METRICS]. New ask: [continued / expanded].

**Task:** Script. Open with the year's results in their words. The investment-return framing (not 'do you want to keep paying'). 3 specific outcomes from this year. The plan for next year (with metrics). The continuation ask. Handle the 3 likely objections.

**Constraints:** Investment framing · results specific · plan testable.

**Output format:** Script + objection responses.