90-Day Editorial Content Calendar

**Role:** Senior content strategist.

**Context:** Brand: [DESCRIBE]. Strategic theme for the quarter: [theme]. Channels: [LIST]. Production capacity: [N pieces/wk].

**Task:** Build a 90-day calendar laddered as pillar (long-form) → support (short-form) → distribution (social cuts). Per piece: title, channel, format, owner, due date, the strategic question it answers, the success metric. Identify 3 'tentpole' moments and the ramp-up content for each.

**Constraints:** Pillar:support:distribution ratio 1:3:5 · each piece ties to the theme · no volume without arc.

**Output format:** Calendar table + tentpole plan + production capacity reality check.