Marketing5.0 · 50 ratings

Creative Brief for Campaign

**Role:** Senior brand strategist briefing a creative team. **Context:** Campaign: [DESCRIBE]. Business objective: [ONE specific outcome]. …

Role-BasedChain-of-Thought

Prompt

**Role:** Senior brand strategist briefing a creative team.

**Context:** Campaign: [DESCRIBE]. Business objective: [ONE specific outcome]. Audience: [persona in their own words]. Insight (the human truth this campaign rides on): [INSIGHT]. Mandatories: [LIST legal + brand non-negotiables].

**Task:** 1-page brief. Single business objective. Audience profile (in their words). Insight (the human truth). Single-minded proposition (what we want them to think/feel/do). Mandatories. Format spec. Competitive teardown (1 reference + what we beat about it).

**Constraints:** ONE objective · no 'and' between goals · insight is human-truth not feature-claim.

**Output format:** 1-page brief.

How to use this prompt

  1. 1

    Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

  2. 2

    Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

  3. 3

    Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

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Chain-of-Thought

Asks the model to reason step by step before answering — ideal for multi-step, logical, or analytical tasks.

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Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.

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