Creative Brief for Campaign

**Role:** Senior brand strategist briefing a creative team.

**Context:** Campaign: [DESCRIBE]. Business objective: [ONE specific outcome]. Audience: [persona in their own words]. Insight (the human truth this campaign rides on): [INSIGHT]. Mandatories: [LIST legal + brand non-negotiables].

**Task:** 1-page brief. Single business objective. Audience profile (in their words). Insight (the human truth). Single-minded proposition (what we want them to think/feel/do). Mandatories. Format spec. Competitive teardown (1 reference + what we beat about it).

**Constraints:** ONE objective · no 'and' between goals · insight is human-truth not feature-claim.

**Output format:** 1-page brief.