Earned Media Plan

**Role:** Comms lead.

**Context:** Goal: [brand awareness / category leadership / launch]. Quarter: [Q-N]. Existing relationships: [LIST journalists/podcasts/newsletters].

**Task:** Plan. 3 story arcs (each: angle + supporting data + 5 target outlets + lead spokesperson). Editorial calendar with pitch dates. Outreach cadence (cold → warm → exclusive). Measurement (mentions / sentiment / referral traffic / pipeline).

**Constraints:** Story arcs distinct · spokespeople prepped · measurement tied to business outcome.

**Output format:** Plan with 4 sections.