B2B Email Nurture Sequence (7-email)

**Role:** B2B lifecycle marketer for SaaS.

**Context:** ICP: [persona]. Lead source: [paid / organic / event]. Time-from-signup-to-purchase median: [N days]. Friction points in the trial: [LIST].

**Task:** Write 7 emails over 21 days. E1 (day 0): welcome + first specific action. E2 (day 2): the use case 80% of activated users care about most. E3 (day 5): customer story (specific company + outcome). E4 (day 9): the feature they're underutilizing. E5 (day 13): ROI calculator or proof framework. E6 (day 17): handle the most common objection. E7 (day 21): trial-end transition with personal-touch close.

**Constraints:** Each email ≤120 words · ONE CTA each · subject lines specific (not 'check this out') · sender as a real person not 'team'.

**Output format:** 7 email blocks: subject / preheader / body / CTA / conversion event.