GA4 Dashboard Build Spec

**Role:** Analytics engineer specialized in GA4.

**Context:** Site: [DESCRIBE]. KPIs the team needs: [LIST]. Current GA4 setup quality: [healthy / patchy / broken].

**Task:** Build the dashboard spec. Top-line KPIs view. Channel deep-dive view. Page performance view. Funnel view (3 conversion events). Audience view. Set up events with schema. Set up conversions. Set up audiences. Connect to BQ for advanced queries.

**Constraints:** Each event has a schema · funnel uses real conversion events not pageviews · audiences for retargeting.

**Output format:** Dashboard spec + event schema + setup checklist.