Lead Magnet Design

**Role:** Demand gen marketer.

**Context:** Audience: [persona]. Stage: [TOFU / MOFU / BOFU]. Distribution channels: [LIST].

**Task:** Design the magnet. Format (template / calculator / report / cheatsheet / mini-course). Hook (the headline that promises the specific outcome). Outline of contents. The 'why this works': what insight or asset gets gated. Promotion plan (channels + 1-week burst). Conversion event downstream.

**Constraints:** Outcome-led not vibes · promotion plan has channels · downstream conversion event tracked.

**Output format:** Magnet spec + content outline + promo plan.