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Lead Magnet Design

**Role:** Demand gen marketer. **Context:** Audience: [persona]. Stage: [TOFU / MOFU / BOFU]. Distribution channels: [LIST]. **Task:** Des…

Role-BasedChain-of-Thought

Prompt

**Role:** Demand gen marketer.

**Context:** Audience: [persona]. Stage: [TOFU / MOFU / BOFU]. Distribution channels: [LIST].

**Task:** Design the magnet. Format (template / calculator / report / cheatsheet / mini-course). Hook (the headline that promises the specific outcome). Outline of contents. The 'why this works': what insight or asset gets gated. Promotion plan (channels + 1-week burst). Conversion event downstream.

**Constraints:** Outcome-led not vibes · promotion plan has channels · downstream conversion event tracked.

**Output format:** Magnet spec + content outline + promo plan.

How to use this prompt

  1. 1

    Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

  2. 2

    Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

  3. 3

    Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

Learn this technique
Chain-of-Thought

Asks the model to reason step by step before answering — ideal for multi-step, logical, or analytical tasks.

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Build on this prompt

Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.

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