Out-of-Home (Billboard) Copy

**Role:** Senior brand copywriter.

**Context:** Brand: [WHAT]. Insight: [the truth]. Location/format: [billboard / transit / wild posting].

**Task:** 5 OOH concepts. Each: 6-word max headline, visual direction, why it works in 5 seconds, location matched to message.

**Constraints:** ≤6 words · visual + words inseparable · 5-second comprehension.

**Output format:** 5 concepts with rationale.