Out-of-Home (Billboard) Copy

Prompt

**Role:** Senior brand copywriter.

**Context:** Brand: [WHAT]. Insight: [the truth]. Location/format: [billboard / transit / wild posting].

**Task:** 5 OOH concepts. Each: 6-word max headline, visual direction, why it works in 5 seconds, location matched to message.

**Constraints:** ≤6 words · visual + words inseparable · 5-second comprehension.

**Output format:** 5 concepts with rationale.

How to use this prompt

1. 1

   Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

2. 2

   Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

3. 3

   Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

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