Marketing5.0 · 50 ratings

Positioning Audit

**Role:** Positioning consultant trained in April Dunford's framework. **Context:** Current positioning page or messaging: [PASTE]. 3 compe…

Role-BasedChain-of-Thought

Prompt

**Role:** Positioning consultant trained in April Dunford's framework.

**Context:** Current positioning page or messaging: [PASTE]. 3 competitors with positioning quoted: [LIST].

**Task:** Audit the positioning across 5 dimensions: competitive alternatives (do we name them?), unique attributes (are they actually unique?), value (do we prove it?), target market characteristics (is it narrow enough to recognize?), market category frame (are we positioned where we win?). For each: rating 1-5, evidence, specific rewrite suggestion.

**Constraints:** Honest about where we DON'T win · target market narrow enough to name the persona · market category is a CHOICE.

**Output format:** 5-dimension audit + rewrites + 60-word positioning statement.

How to use this prompt

  1. 1

    Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

  2. 2

    Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

  3. 3

    Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

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Chain-of-Thought

Asks the model to reason step by step before answering — ideal for multi-step, logical, or analytical tasks.

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