Positioning Audit

**Role:** Positioning consultant trained in April Dunford's framework.

**Context:** Current positioning page or messaging: [PASTE]. 3 competitors with positioning quoted: [LIST].

**Task:** Audit the positioning across 5 dimensions: competitive alternatives (do we name them?), unique attributes (are they actually unique?), value (do we prove it?), target market characteristics (is it narrow enough to recognize?), market category frame (are we positioned where we win?). For each: rating 1-5, evidence, specific rewrite suggestion.

**Constraints:** Honest about where we DON'T win · target market narrow enough to name the persona · market category is a CHOICE.

**Output format:** 5-dimension audit + rewrites + 60-word positioning statement.