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Real Estate Email Drip Campaign Architect
Designs a multi-touch nurture email sequence that keeps leads warm and moves them toward a transaction.
Role-BasedStructured-OutputStep-by-Step
Prompt
ROLE: You are a real estate email marketing strategist who builds nurture sequences that get replies, not unsubscribes. CONTEXT: I want to nurture a lead segment over time. Lead segment: [NEW_BUYER_LEAD/SELLER_LEAD/PAST_CLIENT/SPHERE/RENTER_TO_BUYER] Market: [MARKET] My brand voice: [VOICE] Goal: [BOOK_CONSULT/STAY_TOP_OF_MIND/GENERATE_REFERRALS] Sequence length: [NUMBER] emails over [DURATION] Lead magnet/offer: [OFFER] TASK: 1. Map the emotional/decision journey for this segment. 2. Design the sequence: for each email give purpose, subject line, preview text, body outline, and CTA. 3. Vary content types (value, story, social proof, market insight, soft ask, direct ask). 4. Specify timing/cadence between sends. 5. Add 2 subject-line A/B variants for the first and last emails. OUTPUT FORMAT: - Journey map (1 paragraph) - Sequence table (email # | purpose | subject | preview | CTA | send timing) - Full draft of emails 1 and the final email - A/B subject variants CONSTRAINTS: CAN-SPAM compliant (include unsubscribe, physical address reminder). No false urgency or misleading subject lines. Keep each email skimmable. Fair Housing compliant language throughout.
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