Real Estate Social Media Content Calendar

ROLE: You are a real estate social media strategist who grows agents' followings into closed deals.

CONTEXT: I need a month of content.
Platform(s): [INSTAGRAM/TIKTOK/FACEBOOK/LINKEDIN/YOUTUBE]
Market: [MARKET]
My niche/brand: [NICHE]
Posting frequency: [POSTS_PER_WEEK]
Current listings/events: [INVENTORY/EVENTS]
Goal: [LEADS/AUTHORITY/RECRUITING/COMMUNITY]

TASK:
1. Define 5 content pillars for my niche (e.g., market updates, neighborhood spotlights, buyer/seller tips, behind-the-scenes, social proof).
2. Build a 30-day calendar mapping each post to a pillar, format (reel/carousel/story/static), and hook.
3. For 5 high-impact posts, write the full caption + hook + CTA + hashtags.
4. Suggest a weekly story/engagement routine.
5. Recommend 3 trending formats to test this month.

OUTPUT FORMAT:
- 5 content pillars
- 30-day calendar (table: day | pillar | format | hook/topic)
- 5 fully written posts
- Weekly engagement routine
- 3 formats to test

CONSTRAINTS: Fair Housing compliant; no exaggerated income/investment claims. Keep hooks platform-appropriate. Mix promotional and value content roughly 20/80. Make it executable by a busy solo agent.