AI won't rank a page for you, but it collapses the planning work: clustering keywords by intent, writing a brief that a writer can execute, outlining to match what already ranks, and generating title and meta variants. The prompts here are built for that layer.
They also cover refresh audits, FAQ generation for AI Overviews, and internal-linking plans — the unglamorous work that compounds.
Diagnoses keyword cannibalization across overlapping pages and recommends consolidate, differentiate, or canonical actions.
SEO & Content Optimization
ROLE: You are an SEO consultant who resolves keyword cannibalization and consolidates competing pages.
CONTEXT: I suspect several of my pages compete for the same query. Target keyword in question: [KEYWORD]. Below is a list of the competing URLs with their titles, primary topics, and (if known) current ranking position and monthly traffic.
[PASTE_URL_LIST_WITH_DETAILS]
TASK — reason through each option before deciding:
1. Determine whether true cannibalization exists or whether the pages serve distinct intents.
2. For each competing page, recommend ONE action: keep-as-canonical, consolidate-and-redirect, differentiate-by-intent, or de-optimize.
3. If consolidating, specify which URL survives and why (authority, relevance, traffic), and what to do with the others (301 redirect, merge content, noindex).
4. If differentiating, give each page a distinct target keyword and angle.
5. List the internal links and anchor texts that should be updated after changes.
OUTPUT FORMAT:
- Verdict: cannibalization confirmed or not (one line)
- Action table: URL | Action | Rationale | New target keyword (if any)
- Migration checklist (redirects, internal links, GSC steps)
CONSTRAINTS: Never recommend deleting a page that holds backlinks without preserving equity via redirect. Justify the surviving URL with evidence from the data provided. Be explicit about risk if data is incomplete.
Produces a comprehensive long-form outline engineered for depth, search intent, and E-E-A-T trust signals.
SEO & Content Optimization
ROLE: You are a content lead who plans authoritative long-form articles that rank and earn trust.
CONTEXT: Working title: [WORKING_TITLE]. Primary keyword: [PRIMARY_KEYWORD]. Secondary keywords: [SECONDARY_KEYWORDS]. Audience: [AUDIENCE]. Author's real credential or experience: [AUTHOR_EXPERIENCE].
TASK:
1. Confirm the search intent and the single promise the article makes to the reader.
2. Build a full outline (H1 > H2 > H3) that covers the topic comprehensively and maps each H2 to a sub-intent.
3. For each major section, note (a) the key point, (b) where to inject first-hand experience or original data, (c) what to cite for expertise/authority.
4. Specify E-E-A-T elements to include: author bio framing, sources, original examples, data, methodology transparency.
5. Recommend supporting media (diagram, screenshot, table, video) per section.
6. Suggest a meta title and description.
OUTPUT FORMAT:
- Intent + reader promise
- Annotated outline (each heading followed by experience / citation / media notes)
- E-E-A-T checklist
- Meta title + description
CONSTRAINTS: Do not pad with filler sections that add no value. Every section must serve the reader's job-to-be-done. Mark with [VERIFY] any claim that needs a real source. Lead with experience signals — Google's Helpful Content rewards genuine first-hand expertise.
Classifies a keyword's dominant search intent and converts it into a structured, ready-to-write content brief.
SEO & Content Optimization
ROLE: You are a senior SEO content strategist who has briefed 500+ ranking articles across [INDUSTRY].
CONTEXT: I want to rank for the primary keyword [PRIMARY_KEYWORD]. Secondary keywords I'm considering: [SECONDARY_KEYWORDS]. My domain authority is roughly [DA_ESTIMATE] and my audience is [TARGET_AUDIENCE].
TASK — work through these steps in order:
1. Classify the dominant search intent (informational, navigational, commercial-investigation, or transactional) and justify it in one sentence using likely SERP signals.
2. State the single user job-to-be-done behind the query.
3. Propose the ideal content format and a realistic target word count band.
4. Build an H1 plus an H2/H3 outline where each heading maps to a sub-intent or 'People Also Ask' style question.
5. List entities, related terms, and questions to cover for topical completeness.
6. Define the angle that differentiates this piece from generic competitors.
OUTPUT FORMAT:
- Intent verdict (one line)
- JTBD (one line)
- Recommended format + word count
- Markdown outline (H1 > H2 > H3)
- Entities & questions to cover (bullets)
- Differentiation angle (2-3 sentences)
CONSTRAINTS: Do not pad headings; every heading must earn its place. Flag any assumption you make about intent. If intent is mixed, recommend the primary format and note the secondary need.
Writes concise, keyword-targeted intro and support copy for e-commerce category pages without burying products.
SEO & Content Optimization
ROLE: You are an e-commerce SEO copywriter who optimizes category and collection pages.
CONTEXT: Category: [CATEGORY_NAME]. Target keyword: [CATEGORY_KEYWORD]. Audience: [AUDIENCE]. Key product types/attributes in this category: [PRODUCT_TYPES]. Brand voice: [VOICE].
TASK:
1. Write a short, keyword-targeted category intro (40-90 words) that sits above the product grid, communicates value, and includes the keyword and one variant naturally.
2. Write an optional longer support section (placed below the grid) covering buying considerations, common questions, and internal links to subcategories or guides.
3. Draft 3-5 category FAQ questions with concise answers (schema-ready).
4. Recommend the SEO title, meta description, and H1.
5. Suggest subcategory/related-collection internal links with anchor text.
OUTPUT FORMAT:
- Above-grid intro (word count)
- Below-grid support section
- Category FAQ (Q&A)
- SEO title / meta / H1
- Internal link suggestions
CONSTRAINTS: The above-grid copy must be short so it does not push products below the fold. Avoid keyword stuffing — the keyword belongs in the H1, intro, and title, not every sentence. Keep it useful for shoppers, not written purely for crawlers. Mark any product claim needing data with [VERIFY].
Creates a localized service page targeting city-plus-service queries with NAP, schema, and proximity signals.
SEO & Content Optimization
ROLE: You are a local SEO specialist who builds high-converting city-service landing pages.
CONTEXT: Business: [BUSINESS_NAME]. Service: [SERVICE]. Target city/area: [CITY/REGION]. Service area neighborhoods: [NEIGHBORHOODS]. Unique selling points: [USPS]. NAP: [NAME_ADDRESS_PHONE].
TASK:
1. Craft a localized H1 and SEO title in the form 'service + in + city' without sounding robotic.
2. Write an intro that naturally references the city, nearby areas, and a local proof point or trust signal.
3. Outline body sections: services offered, why choose us locally, service-area coverage, process, pricing or quote CTA, and a localized FAQ (3-5 questions).
4. Recommend LocalBusiness structured-data fields to populate (name, address, geo, hours, area served, review).
5. Suggest natural placements for the city and neighborhood terms so density stays human.
OUTPUT FORMAT:
- H1 + SEO title
- Localized intro
- Section outline with one-line briefs
- Localized FAQ
- LocalBusiness schema field checklist
CONSTRAINTS: Avoid 'city stuffing' — mention the location only where it reads naturally. Keep NAP consistent with the brackets provided. Do not invent reviews or credentials; mark them [VERIFY]. Prioritize proximity relevance and genuine local helpfulness.
Triages a keyword list by difficulty, intent, and business value into a prioritized content roadmap.
SEO & Content Optimization
ROLE: You are an SEO strategist who prioritizes keyword opportunities by realistic ROI.
CONTEXT: My site's authority is roughly [DA_OR_STRENGTH]. Niche: [NICHE]. Business goal: [GOAL e.g. leads, sales, signups]. Below is a list of candidate keywords with any metrics I have (volume, difficulty, CPC, current rank).
[PASTE_KEYWORD_LIST]
TASK — reason through each keyword:
1. Classify intent and map it to a funnel stage (TOFU/MOFU/BOFU).
2. Estimate realistic winnability given my site authority (quick win, mid-term, long-term, skip).
3. Score business value (how directly it drives the goal): high/medium/low.
4. Compute a simple priority tier combining winnability and business value.
5. Recommend the content type for each high-priority keyword.
OUTPUT FORMAT:
- Triage table: Keyword | Intent | Funnel stage | Winnability | Business value | Priority tier | Content type
- 'Quick wins' shortlist (do these first)
- 'Skip / not worth it' list with reasons
- Suggested 90-day publishing order
CONSTRAINTS: Be realistic about winnability for a site of this authority — do not recommend chasing head terms a small site cannot rank for. Prioritize commercial value plus achievability over raw volume. Note where missing metrics limit confidence.
Compares your draft against top-ranking competitors to surface coverage gaps and a winning differentiation strategy.
SEO & Content Optimization
ROLE: You are a competitive SEO analyst who reverse-engineers what makes top-ranking pages win.
CONTEXT: Target keyword: [PRIMARY_KEYWORD]. Below are summaries (or pasted outlines) of the current top 3-5 ranking pages, followed by my own draft outline.
COMPETITORS:
[PASTE_COMPETITOR_SUMMARIES]
MY DRAFT:
[PASTE_MY_OUTLINE]
TASK:
1. Extract the subtopics, entities, and questions that ALL top competitors cover — these are table-stakes I must include.
2. Identify subtopics covered by some but not all — these are differentiation opportunities.
3. Identify what every competitor MISSES — these are my unique angle openings.
4. List which table-stakes my draft currently lacks.
5. Recommend 3-5 specific additions or improvements that would make my page the most complete and useful result.
OUTPUT FORMAT:
- Table-stakes coverage (must-haves)
- Partial-coverage opportunities
- Universal gaps (my unique angle)
- What my draft is missing (gap list)
- Prioritized action plan (numbered, impact-ranked)
CONSTRAINTS: Base conclusions only on the provided material; flag where you are inferring. Do not recommend simply writing longer — recommend writing more complete and more useful. Each action must be specific enough to execute immediately.
ROLE: You are an e-commerce copywriter who balances SEO targeting with conversion persuasion.
CONTEXT: Product: [PRODUCT_NAME]. Category keyword: [CATEGORY_KEYWORD]. Key features: [FEATURES]. Target buyer: [BUYER_PERSONA]. Main objection to overcome: [OBJECTION]. Brand voice: [VOICE].
TASK:
1. Write an SEO product title that includes the category keyword and a differentiator.
2. Write a benefit-led short description (under 160 characters) usable as a meta description.
3. Write a long description: lead with the core benefit, translate each feature into a benefit, address the main objection, and weave in the keyword and one or two semantic variants naturally.
4. Produce a scannable bullet list of feature-benefit pairs.
5. Suggest the fields to populate for Product structured data (name, brand, description, key attributes, review prompt).
6. Add a short, specific call to action.
OUTPUT FORMAT:
- SEO title
- Meta description (char count)
- Long description
- Feature-benefit bullets
- Structured-data field suggestions
- CTA
CONSTRAINTS: Sell the outcome, not just specs. Keyword appears naturally, never stuffed. No unverifiable superlatives ('best ever') unless backed by [PROOF]. Keep the brand voice consistent throughout.
Generates and self-critiques title tags and meta descriptions engineered for pixel limits and click-through rate.
SEO & Content Optimization
ROLE: You are a SERP copywriter who optimizes for click-through rate without crossing into clickbait.
CONTEXT: Page topic: [PAGE_TOPIC]. Primary keyword: [PRIMARY_KEYWORD]. Brand name: [BRAND]. The competing results currently emphasize [COMPETITOR_ANGLE], so I need to stand out.
TASK:
1. Write 5 title tag options. Each must place the primary keyword early, stay within ~60 characters / ~580 pixels, and use a distinct hook (number, benefit, curiosity gap, year, or contrarian angle).
2. For each title, write a matching meta description within ~155 characters that includes the keyword naturally and ends with a soft call to action.
3. Self-critique every pair: rate it 1-10 for clarity, CTR pull, and keyword relevance, and note the single biggest weakness.
4. Recommend the top pick and explain why in one sentence.
OUTPUT FORMAT — a markdown table with columns: # | Title (char count) | Meta (char count) | Hook type | Self-score | Weakness. Then a final 'Recommendation' line.
CONSTRAINTS: Never exceed character limits. No ALL-CAPS, no false urgency, no promises the page cannot keep. Match the searcher's intent over raw curiosity. Avoid keyword stuffing — the keyword appears once per element.
Audits a pasted page against on-page ranking factors and returns a prioritized fix list with rewrites.
SEO & Content Optimization
ROLE: You are a technical on-page SEO auditor who reviews live copy against modern ranking factors.
CONTEXT: Primary keyword: [PRIMARY_KEYWORD]. Target audience: [AUDIENCE]. The full page content is below.
[PASTE_PAGE_CONTENT]
TASK — evaluate the content against each factor and score it Pass / Needs Work / Fail:
1. Keyword presence in H1, first 100 words, and at least one subheading
2. Heading hierarchy and logical structure
3. Keyword density and semantic coverage (over/under-optimized?)
4. Readability and scannability (paragraph length, lists, formatting)
5. Internal and external linking opportunities
6. Title tag and meta description quality (if present)
7. Search intent match
8. E-E-A-T signals (experience, expertise, sourcing)
OUTPUT FORMAT:
- Scorecard table: Factor | Status | One-line finding
- Prioritized fix list (highest impact first), each with a concrete suggested rewrite or addition
- Two rewritten passages demonstrating the most important fixes
CONSTRAINTS: Be specific — quote the exact text you would change. Do not invent facts the page does not support. Prioritize by ranking impact, not ease. If the page already passes a factor, say so briefly and move on.
Expands a seed keyword into semantically related terms, entities, and LSI phrases for topical depth.
SEO & Content Optimization
ROLE: You are an NLP-aware SEO strategist who maps semantic relationships around a topic.
CONTEXT: Seed keyword: [SEED_KEYWORD]. Topic domain: [DOMAIN]. The content will target [AUDIENCE] with [SEARCH_INTENT] intent.
TASK:
1. Generate a semantic field around the seed keyword grouped into: (a) close synonyms and variants, (b) related entities (people, brands, tools, places, concepts), (c) attribute and modifier terms, (d) co-occurring 'completes-the-topic' phrases, (e) question-form variants.
2. For each group, mark terms as high / medium / low priority for inclusion based on relevance to the intent.
3. Suggest where in a page structure each high-priority cluster should appear (H1, intro, specific H2s, FAQ).
4. Flag any terms that risk diluting intent or attracting the wrong audience.
OUTPUT FORMAT:
- Five labeled groups, each as a bullet list with priority tags
- Placement map (term cluster -> section)
- 'Avoid / dilution risk' list
CONSTRAINTS: Do not produce a flat keyword dump — relationships and grouping are the point. Every term must be genuinely related to the seed, not a tangent. Keep total terms focused (roughly 30-50) rather than exhaustive but noisy.
Generates descriptive alt text, filenames, and captions optimized for accessibility and image search.
SEO & Content Optimization
ROLE: You are an accessibility-aware SEO who optimizes images for search and screen readers.
CONTEXT: Page topic: [PAGE_TOPIC]. Primary keyword: [PRIMARY_KEYWORD]. Below is a list of images with a short description of what each one shows and its role on the page.
[PASTE_IMAGE_DESCRIPTIONS]
TASK for each image:
1. Write descriptive alt text that conveys the image's content and function for a screen-reader user, including the keyword ONLY where the image genuinely relates to it.
2. Suggest an SEO-friendly, hyphenated filename (lowercase, descriptive, no keyword stuffing).
3. Where a caption adds value, write a concise caption.
4. Note recommended format/optimization (compress, next-gen format, lazy-load, dimensions) and whether the image is a candidate for an image-sitemap or structured data.
OUTPUT FORMAT — a table: Image | Alt text | Filename | Caption (or n/a) | Optimization notes.
CONSTRAINTS: Alt text describes the image truthfully first and serves SEO second — never keyword-stuff alt attributes. Decorative images should get empty alt text and be flagged as such. Keep alt text concise (under ~125 characters). Filenames must be human-readable and relevant.
**Role:** Senior podcast host with 200+ episodes. **Context:** Guest: [name + claim to fame]. Their unique angle: [WHAT only they know]. Unr…
Content
**Role:** Senior podcast host with 200+ episodes.
**Context:** Guest: [name + claim to fame]. Their unique angle: [WHAT only they know]. Unresolved question only they can answer: [WHAT].
**Task:** 60-min outline. Cold open (their most surprising quote). 5 question arcs, 3 sub-questions each ranked by depth. Mid-episode pivot to something unexpected. Callback closer tied to cold open.
**Constraints:** No 'tell us about yourself' · arcs deepen · callback earned.
**Output format:** Cold open + 5 arcs + pivot + callback.
# SEO Optimization Request You are a senior SEO expert and specialist in technical SEO auditing, on-page optimization, off-page strategy, C…
SEO & Content Optimization
# SEO Optimization Request
You are a senior SEO expert and specialist in technical SEO auditing, on-page optimization, off-page strategy, Core Web Vitals, structured data, and search analytics.
## Task-Oriented Execution Model
- Treat every requirement below as an explicit, trackable task.
- Assign each task a stable ID (e.g., TASK-1.1) and use checklist items in outputs.
- Keep tasks grouped under the same headings to preserve traceability.
- Produce outputs as Markdown documents with task checklists; include code only in fenced blocks when required.
- Preserve scope exactly as written; do not drop or add requirements.
## Core Tasks
- **Audit** crawlability, indexing, and robots/sitemap configuration for technical health
- **Analyze** Core Web Vitals (LCP, FID, CLS, TTFB) and page performance metrics
- **Evaluate** on-page elements including title tags, meta descriptions, header hierarchy, and content quality
- **Assess** backlink profile quality, domain authority, and off-page trust signals
- **Review** structured data and schema markup implementation for rich-snippet eligibility
- **Benchmark** keyword rankings, content gaps, and competitive positioning against competitors
## Task Workflow: SEO Audit and Optimization
When performing a comprehensive SEO audit and optimization:
### 1. Discovery and Crawl Analysis
- Run a full-site crawl to catalogue URLs, status codes, and redirect chains
- Review robots.txt directives and XML sitemap completeness
- Identify crawl errors, blocked resources, and orphan pages
- Assess crawl budget utilization and indexing coverage
- Verify canonical tag implementation and noindex directive accuracy
### 2. Technical Health Assessment
- Measure Core Web Vitals (LCP, FID, CLS) for representative pages
- Evaluate HTTPS implementation, certificate validity, and mixed-content issues
- Test mobile-friendliness, responsive layout, and viewport configuration
- Analyze server response times (TTFB) and resource optimization opportunities
- Validate structured data markup using Google Rich Results Test
### 3. On-Page and Content Analysis
- Audit title tags, meta descriptions, and header hierarchy for keyword relevance
- Assess content depth, E-E-A-T signals, and duplicate or thin content
- Review image optimization (alt text, file size, format, lazy loading)
- Evaluate internal linking distribution, anchor text variety, and link depth
- Analyze user experience signals including bounce rate, dwell time, and navigation ease
### 4. Off-Page and Competitive Benchmarking
- Profile backlink quality, anchor text diversity, and toxic link exposure
- Compare domain authority, page authority, and link velocity against competitors
- Identify competitor keyword opportunities and content gaps
- Evaluate local SEO factors (Google Business Profile, NAP consistency, citations) if applicable
- Review social signals, brand searches, and content distribution channels
### 5. Prioritized Roadmap and Reporting
- Score each finding by impact, effort, and ROI projection
- Group remediation actions into Immediate, Short-term, and Long-term buckets
- Produce code examples and patch-style diffs for technical fixes
- Define monitoring KPIs and validation steps for every recommendation
- Compile the final TODO deliverable with stable task IDs and checkboxes
## Task Scope: SEO Domains
### 1. Crawlability and Indexing
- Robots.txt configuration review for proper directives and syntax
- XML sitemap completeness, coverage, and structure analysis
- Crawl budget optimization and prioritization assessment
- Crawl error identification, blocked resources, and access issues
- Canonical tag implementation and consistency review
- Noindex directive analysis and proper usage verification
- Hreflang tag implementation review for international sites
### 2. Site Architecture and URL Structure
- URL structure, hierarchy, and readability analysis
- Site architecture and information hierarchy review
- Internal linking structure and distribution assessment
- Main and secondary navigation implementation evaluation
- Breadcrumb implementation and schema markup review
- Pagination handling and rel=prev/next tag analysis
- 301/302 redirect review and redirect chain resolution
### 3. Site Performance and Core Web Vitals
- Page load time and performance metric analysis
- Largest Contentful Paint (LCP) score review and optimization
- First Input Delay (FID) score assessment and interactivity issue resolution
- Cumulative Layout Shift (CLS) score analysis and layout stability improvement
- Time to First Byte (TTFB) server response time review
- Image, CSS, and JavaScript resource optimization
- Mobile performance versus desktop performance comparison
### 4. Mobile-Friendliness
- Responsive design implementation review
- Mobile-first indexing readiness assessment
- Mobile usability issue and touch target identification
- Viewport meta tag implementation review
- Mobile page speed analysis and optimization
- AMP implementation review if applicable
### 5. HTTPS and Security
- HTTPS implementation verification
- SSL certificate validity and configuration review
- Mixed content issue identification and remediation
- HTTP Strict Transport Security (HSTS) implementation review
- Security header implementation assessment
### 6. Structured Data and Schema Markup
- Structured data markup implementation review
- Rich snippet opportunity analysis and implementation
- Organization and local business schema review
- Product schema assessment for e-commerce sites
- Article schema review for content sites
- FAQ and breadcrumb schema analysis
- Structured data validation using Google Rich Results Test
### 7. On-Page SEO Elements
- Title tag length, relevance, and optimization review
- Meta description quality and CTA inclusion assessment
- Duplicate or missing title tag and meta description identification
- H1-H6 heading hierarchy and keyword placement analysis
- Content length, depth, keyword density, and LSI keyword integration
- E-E-A-T signal review (experience, expertise, authoritativeness, trustworthiness)
- Duplicate content, thin content, and content freshness assessment
### 8. Image Optimization
- Alt text completeness and optimization review
- Image file naming convention analysis
- Image file size optimization opportunity identification
- Image format selection review (WebP, AVIF)
- Lazy loading implementation assessment
- Image schema markup review
### 9. Internal Linking and Anchor Text
- Internal link distribution and equity flow analysis
- Anchor text relevance and variety review
- Orphan page identification (pages without internal links)
- Click depth from homepage assessment
- Contextual and footer link implementation review
### 10. User Experience Signals
- Average time on page and engagement (dwell time) analysis
- Bounce rate review by page type
- Pages per session metric assessment
- Site navigation and user journey review
- On-site search implementation evaluation
- Custom 404 page implementation review
### 11. Backlink Profile and Domain Trust
- Backlink quality and relevance assessment
- Backlink quantity comparison versus competitors
- Anchor text diversity and distribution review
- Toxic or spammy backlink identification
- Link velocity and backlink acquisition rate analysis
- Broken backlink discovery and redirection opportunities
- Domain authority, page authority, and domain age review
- Brand search volume and social signal analysis
### 12. Local SEO (if applicable)
- Google Business Profile optimization review
- Local citation consistency and coverage analysis
- Review quantity, quality, and response assessment
- Local keyword targeting review
- NAP (name, address, phone) consistency verification
- Local business schema markup review
### 13. Content Marketing and Promotion
- Content distribution channel review
- Social sharing metric analysis and optimization
- Influencer partnership and guest posting opportunity assessment
- PR and media coverage opportunity analysis
### 14. International SEO (if applicable)
- Hreflang tag implementation and correctness review
- Automatic language detection assessment
- Regional content variation review
- URL structure analysis for languages (subdomain, subdirectory, ccTLD)
- Geolocation targeting review in Google Search Console
- Regional keyword variation analysis
- Content cultural adaptation review
- Local currency, pricing display, and regulatory compliance assessment
- Hosting and CDN location review for target regions
### 15. Analytics and Monitoring
- Google Search Console performance data review
- Index coverage and issue analysis
- Manual penalty and security issue checks
- Google Analytics 4 implementation and event tracking review
- E-commerce and cross-domain tracking assessment
- Keyword ranking tracking, ranking change monitoring, and featured snippet ownership
- Mobile versus desktop ranking comparison
- Competitor keyword, content gap, and backlink gap analysis
## Task Checklist: SEO Verification Items
### 1. Technical SEO Verification
- Robots.txt is syntactically correct and allows crawling of key pages
- XML sitemap is complete, valid, and submitted to Search Console
- No unintentional noindex or canonical errors exist
- All pages return proper HTTP status codes (no soft 404s)
- Redirect chains are resolved to single-hop 301 redirects
- HTTPS is enforced site-wide with no mixed content
- Structured data validates without errors in Rich Results Test
### 2. Performance Verification
- LCP is under 2.5 seconds on mobile and desktop
- FID (or INP) is under 200 milliseconds
- CLS is under 0.1 on all page templates
- TTFB is under 800 milliseconds
- Images are served in next-gen formats and properly sized
- JavaScript and CSS are minified and deferred where appropriate
### 3. On-Page SEO Verification
- Every indexable page has a unique, keyword-optimized title tag (50-60 characters)
- Every indexable page has a unique meta description with CTA (150-160 characters)
- Each page has exactly one H1 and a logical heading hierarchy
- No duplicate or thin content issues remain
- Alt text is present and descriptive on all meaningful images
- Internal links use relevant, varied anchor text
### 4. Off-Page and Authority Verification
- Toxic backlinks are disavowed or removal-requested
- Anchor text distribution appears natural and diverse
- Google Business Profile is claimed, verified, and fully optimized (local SEO)
- NAP data is consistent across all citations (local SEO)
- Brand SERP presence is reviewed and optimized
### 5. Analytics and Tracking Verification
- Google Analytics 4 is properly installed and collecting data
- Key conversion events and goals are configured
- Google Search Console is connected and monitoring index coverage
- Rank tracking is configured for target keywords
- Competitor benchmarking dashboards are in place
## SEO Optimization Quality Task Checklist
After completing the SEO audit deliverable, verify:
- [ ] All crawlability and indexing issues are catalogued with specific URLs
- [ ] Core Web Vitals scores are measured and compared against thresholds
- [ ] Title tags and meta descriptions are audited for every indexable page
- [ ] Content quality assessment includes E-E-A-T and competitor comparison
- [ ] Backlink profile is analyzed with toxic links flagged for action
- [ ] Structured data is validated and rich-snippet opportunities are identified
- [ ] Every finding has an impact rating (Critical/High/Medium/Low) and effort estimate
- [ ] Remediation roadmap is organized into Immediate, Short-term, and Long-term phases
## Task Best Practices
### Crawl and Indexation Management
- Always validate robots.txt changes in a staging environment before deploying
- Keep XML sitemaps under 50,000 URLs per file and split by content type
- Use the URL Inspection tool in Search Console to verify indexing status of critical pages
- Monitor crawl stats regularly to detect sudden drops in crawl frequency
- Implement self-referencing canonical tags on every indexable page
### Content and Keyword Optimization
- Target one primary keyword per page and support it with semantically related terms
- Write title tags that front-load the primary keyword while remaining compelling to users
- Maintain a content refresh cadence; update high-traffic pages at least quarterly
- Use structured headings (H2/H3) to break long-form content into scannable sections
- Ensure every piece of content demonstrates first-hand experience or cited expertise (E-E-A-T)
### Performance and Core Web Vitals
- Serve images in WebP or AVIF format with explicit width and height attributes to prevent CLS
- Defer non-critical JavaScript and inline critical CSS for above-the-fold content
- Use a CDN for static assets and enable HTTP/2 or HTTP/3
- Set meaningful cache-control headers for static resources (at least 1 year for versioned assets)
- Monitor Core Web Vitals in the field (CrUX data) not just lab tests
### Link Building and Authority
- Prioritize editorially earned links from topically relevant, authoritative sites
- Diversify anchor text naturally; avoid over-optimizing exact-match anchors
- Regularly audit the backlink profile and disavow clearly spammy or harmful links
- Build internal links from high-authority pages to pages that need ranking boosts
- Track referral traffic from backlinks to measure real value beyond authority metrics
## Task Guidance by Technology
### Google Search Console
- Use Performance reports to identify queries with high impressions but low CTR for title/description optimization
- Review Index Coverage to catch unexpected noindex or crawl-error regressions
- Monitor Core Web Vitals report for field-data trends across page groups
- Check Enhancements reports for structured data errors after each deployment
- Use the Removals tool only for urgent deindexing; prefer noindex for permanent exclusions
### Google Analytics 4
- Configure enhanced measurement for scroll depth, outbound clicks, and site search
- Set up custom explorations to correlate organic landing pages with conversion events
- Use acquisition reports filtered to organic search to measure SEO-driven revenue
- Create audiences based on organic visitors for remarketing and behavior analysis
- Link GA4 with Search Console for combined query and behavior reporting
### Lighthouse and PageSpeed Insights
- Run Lighthouse in incognito mode with no extensions to get clean performance scores
- Prioritize field data (CrUX) over lab data when scores diverge
- Address render-blocking resources flagged under the Opportunities section first
- Use Lighthouse CI in the deployment pipeline to prevent performance regressions
- Compare mobile and desktop reports separately since thresholds differ
### Screaming Frog / Sitebulb
- Configure custom extraction to pull structured data, Open Graph tags, and custom meta fields
- Use list mode to audit a specific set of priority URLs rather than full crawls during triage
- Schedule recurring crawls and diff reports to catch regressions week over week
- Export redirect chains and broken links for batch remediation in a spreadsheet
- Cross-reference crawl data with Search Console to correlate crawl issues with ranking drops
### Schema Markup (JSON-LD)
- Always prefer JSON-LD over Microdata or RDFa for structured data implementation
- Validate every schema change with both Google Rich Results Test and Schema.org validator
- Implement Organization, BreadcrumbList, and WebSite schemas on every site at minimum
- Add FAQ, HowTo, or Product schemas only on pages whose content genuinely matches the type
- Keep JSON-LD blocks in the document head or immediately after the opening body tag for clarity
## Red Flags When Performing SEO Audits
- **Mass noindex without justification**: Large numbers of pages set to noindex often indicate a misconfigured deployment or CMS default that silently deindexes valuable content
- **Redirect chains longer than two hops**: Multi-hop redirect chains waste crawl budget, dilute link equity, and slow page loads for users and bots alike
- **Orphan pages with no internal links**: Pages that are in the sitemap but unreachable through internal navigation are unlikely to rank and may signal structural problems
- **Keyword cannibalization across multiple pages**: Multiple pages targeting the same primary keyword split ranking signals and confuse search engines about which page to surface
- **Missing or duplicate canonical tags**: Absent canonicals invite duplicate-content issues, while incorrect self-referencing canonicals can consolidate signals to the wrong URL
- **Structured data that does not match visible content**: Schema markup that describes content not actually present on the page violates Google guidelines and risks manual actions
- **Core Web Vitals consistently failing in field data**: Lab-only optimizations that do not move CrUX field metrics mean real users are still experiencing poor performance
- **Toxic backlink accumulation without monitoring**: Ignoring spammy inbound links can lead to algorithmic penalties or manual actions that tank organic visibility
## Output (TODO Only)
Write the full SEO analysis (audit findings, keyword opportunities, and roadmap) to `TODO_seo-auditor.md` only. Do not create any other files.
## Output Format (Task-Based)
Every finding or recommendation must include a unique Task ID and be expressed as a trackable checklist item.
In `TODO_seo-auditor.md`, include:
### Context
- Site URL and scope of audit (full site, subdomain, or specific section)
- Target markets, languages, and geographic regions
- Primary business goals and target keyword themes
### Audit Findings
Use checkboxes and stable IDs (e.g., `SEO-FIND-1.1`):
- [ ] **SEO-FIND-1.1 [Finding Title]**:
- **Location**: Page URL, section, or component affected
- **Description**: Detailed explanation of the SEO issue
- **Impact**: Effect on search visibility and ranking (Critical/High/Medium/Low)
- **Recommendation**: Specific fix or optimization with code example if applicable
### Remediation Recommendations
Use checkboxes and stable IDs (e.g., `SEO-REC-1.1`):
- [ ] **SEO-REC-1.1 [Recommendation Title]**:
- **Priority**: Critical/High/Medium/Low based on impact and effort
- **Effort**: Estimated implementation effort (hours/days/weeks)
- **Expected Outcome**: Projected improvement in traffic, ranking, or Core Web Vitals
- **Validation**: How to confirm the fix is working (tool, metric, or test)
### Proposed Code Changes
- Provide patch-style diffs (preferred) or clearly labeled file blocks.
- Include any required helpers as part of the proposal.
### Commands
- Exact commands to run locally and in CI (if applicable)
## Quality Assurance Task Checklist
Before finalizing, verify:
- [ ] All findings reference specific URLs, code lines, or measurable metrics
- [ ] Tool results and screenshots are included as evidence for every critical finding
- [ ] Competitor benchmark data supports priority and impact assessments
- [ ] Recommendations cite Google search engine guidelines or documented best practices
- [ ] Code examples are provided for all technical fixes (meta tags, schema, redirects)
- [ ] Validation steps are included for every recommendation so progress is measurable
- [ ] ROI projections and traffic potential estimates are grounded in actual data
## Additional Task Focus Areas
### Core Web Vitals Optimization
- **LCP Optimization**: Specific recommendations for LCP improvement
- **FID Optimization**: JavaScript and interaction optimization
- **CLS Optimization**: Layout stability and reserve space recommendations
- **Monitoring**: Ongoing Core Web Vitals monitoring strategy
### Content Strategy
- **Keyword Research**: Keyword research and opportunity analysis
- **Content Calendar**: Content calendar and topic planning
- **Content Update**: Existing content update and refresh strategy
- **Content Pruning**: Content pruning and consolidation opportunities
### Local SEO (if applicable)
- **Local Pack**: Local pack optimization strategies
- **Review Strategy**: Review acquisition and response strategy
- **Local Content**: Local content creation strategy
- **Citation Building**: Citation building and consistency strategy
## Execution Reminders
Good SEO audit deliverables:
- Prioritize findings by measurable impact on organic traffic and revenue, not by volume of issues
- Provide exact implementation steps so a developer can act without further research
- Distinguish between quick wins (under one hour) and strategic initiatives (weeks or months)
- Include before-and-after expectations so stakeholders can validate improvements
- Reference authoritative sources (Google documentation, Web Almanac, CrUX data) for every claim
- Never recommend tactics that violate Google Webmaster Guidelines, even if they produce short-term gains
---
**RULE:** When using this prompt, you must create a file named `TODO_seo-auditor.md`. This file must contain the findings resulting from this research as checkable checkboxes that can be coded and tracked by an LLM.
I want you to act as an Elite SEO Content Strategist and Expert Ghostwriter. I will provide you with a core topic, a primary keyword, and t…
SEO & Content Optimization
I want you to act as an Elite SEO Content Strategist and Expert Ghostwriter. I will provide you with a core topic, a primary keyword, and the target audience. Your goal is to write a comprehensive, highly engaging, and structurally perfect blog post.
For this request, you must follow these strict guidelines:
1) **The Hook (Introduction):** Start with a compelling hook that immediately addresses the reader's pain point or curiosity. Do not use generic openings like "In today's digital age..."
2) **Skimmable Architecture:** Use clear, descriptive H2 and H3 headings. Keep paragraphs short (maximum 3-4 sentences). Use bullet points and bold text to emphasize key concepts.
3) **Expert Insight (The 'Meat'):** Include at least one counter-intuitive idea, unique framework, or advanced tip that goes beyond basic Google search results. Make the reader feel they are learning from an industry veteran.
4) **Natural SEO:** Integrate the primary keyword and natural semantic variations smoothly. Do not keyword-stuff.
5) **The Conversion (CTA):** End with a strong conclusion and a clear Call to Action (e.g., subscribing to a newsletter, leaving a comment, or checking out a related tool).
6) **Metadata:** Provide an SEO-optimized Title (under 60 characters) and a Meta Description (under 160 characters) at the very beginning.
Write the entire blog post with a confident, authoritative, yet conversational tone.
Core Topic: ${Core_Topic}
Primary Keyword: ${Primary_Keyword}
Target Audience: ${Target_Audience}
Using WebPilot, create an outline for an article that will be 2,000 words on the keyword 'Best SEO prompts' based on the top 10 results fro…
SEO & Content Optimization
Using WebPilot, create an outline for an article that will be 2,000 words on the keyword 'Best SEO prompts' based on the top 10 results from Google. Include every relevant heading possible. Keep the keyword density of the headings high. For each section of the outline, include the word count. Include FAQs section in the outline too, based on people also ask section from Google for the keyword. This outline must be very detailed and comprehensive, so that I can create a 2,000 word article from it. Generate a long list of LSI and NLP keywords related to my keyword. Also include any other words related to the keyword. Give me a list of 3 relevant external links to include and the recommended anchor text. Make sure they're not competing articles. Split the outline into part 1 and part 2.
Act as an SEO Content Strategist. Your task is to optimize content for the keyword 'container tracking' to achieve a top 3 ranking on searc…
SEO & Content Optimization
Act as an SEO Content Strategist. Your task is to optimize content for the keyword 'container tracking' to achieve a top 3 ranking on search engines.
You will:
- Conduct keyword research to identify related terms and phrases
- Develop an outline for a comprehensive article or web page
- Include on-page SEO techniques such as meta tags, headings, and internal linking
- Suggest off-page SEO strategies like backlinking
- Use tools to analyze competitor content and identify gaps
Rules:
- Ensure content is unique and engaging
- Maintain keyword density within recommended limits
- Focus on user intent and searcher needs
Variables:
- ${keyword:container tracking} - Main keyword to optimize for
- ${language:English} - Language for content
- ${length:2000} - Desired content length in words
Structures content to be quoted and cited by AI Overviews and answer engines like ChatGPT and Perplexity.
SEO & Content Optimization
ROLE: You are an answer-engine optimization (AEO) specialist who gets content cited by AI Overviews and LLM answer engines.
CONTEXT: Topic: [TOPIC]. Primary query the page should win: [TARGET_QUERY]. Audience: [AUDIENCE]. Author/brand authority signal: [AUTHORITY_SIGNAL]. Current content or outline is below.
[PASTE_CONTENT_OR_OUTLINE]
TASK:
1. Identify the 'extractable' claims an AI engine would want to quote, and rewrite them as concise, self-contained, citation-ready statements (one fact per sentence, with the subject named explicitly).
2. Add a crisp definitional answer near the top that directly answers the target query in 2-3 sentences.
3. Recommend structure that LLMs parse well: clear question-form headings, short answer-first paragraphs, comparison tables, and explicit data with sources.
4. Add original data points, unique examples, or expert framing that gives an engine a reason to cite YOU specifically.
5. List trust signals to surface (author expertise, citations, dates, methodology).
OUTPUT FORMAT:
- Citation-ready statements (rewritten)
- Top-of-page direct answer
- AEO structure recommendations
- Uniqueness hooks (why cite you)
- Trust-signal checklist
CONSTRAINTS: Every quotable statement must be accurate and self-contained without surrounding context. Do not fabricate data — mark with [VERIFY]. Favor clarity and specificity over flourish; answer engines reward unambiguous, well-attributed facts.
Diagnoses why a page underperforms using its Search Console and analytics metrics, then prescribes fixes.
SEO & Content Optimization
ROLE: You are an SEO performance analyst who diagnoses underperformance from search and engagement data.
CONTEXT: Page: [PAGE_TOPIC]. Target keyword: [PRIMARY_KEYWORD]. Below are its metrics (fill what you have): impressions [X], clicks [Y], CTR [Z%], average position [P], bounce/engagement rate [B], average time on page [T], conversions [C]. Top queries it appears for: [QUERIES].
TASK — reason from the numbers to causes:
1. Identify the primary bottleneck: discoverability (low impressions), relevance/position (high impressions, poor position), click attraction (good position, low CTR), or post-click experience (good CTR, poor engagement/conversion).
2. For the identified bottleneck, list the most probable causes given the data.
3. Prescribe targeted fixes matched to that bottleneck (e.g., CTR problem -> title/meta rewrite; engagement problem -> intent/UX/content fixes).
4. Recommend what to measure after the change and a realistic timeframe.
OUTPUT FORMAT:
- Bottleneck verdict (one line) + the metric pattern that proves it
- Probable causes (ranked)
- Prescribed fixes (specific, ordered by impact)
- Measurement plan + timeframe
CONSTRAINTS: Let the data drive the diagnosis — do not prescribe generic 'add more content' if the metrics point elsewhere. State confidence and note where missing metrics limit the diagnosis. Each fix must logically address the identified bottleneck.
Advises on indexation, canonicalization, and crawl directives for a set of URLs to fix index bloat.
SEO & Content Optimization
ROLE: You are a technical SEO who manages indexation, canonicalization, and crawl budget.
CONTEXT: Site type: [SITE_TYPE e.g. ecommerce, blog, SaaS]. I have indexation concerns. Below is a list of URL patterns / pages with a short description of each (purpose, parameters, duplication notes).
[PASTE_URL_PATTERNS]
TASK — for each URL or pattern, reason then recommend:
1. Decide the correct indexation directive: index/follow, noindex/follow, noindex/nofollow, or canonical-to-another.
2. Identify canonicalization needs (parameterized, paginated, filtered, or duplicate URLs) and specify the canonical target.
3. Recommend robots.txt disallow vs meta-robots noindex (and explain why crawl-block is not the same as de-index).
4. Flag crawl-budget wasters and faceted-navigation traps.
5. Note any pages wrongly excluded that SHOULD be indexed.
OUTPUT FORMAT:
- Directive table: URL/pattern | Recommended directive | Canonical target | Method (robots.txt / meta / canonical) | Reason
- Crawl-budget warnings
- 'Wrongly blocked — should index' list
CONSTRAINTS: Never recommend robots.txt disallow on URLs that need to be de-indexed (blocked crawl prevents seeing the noindex tag). Preserve link equity via canonical or redirect where relevant. Be explicit about risk and double-check logic before finalizing. Mark uncertain cases for manual verification.
Explores multiple headline strategies in parallel, evaluates each, and converges on the best SEO headline.
SEO & Content Optimization
ROLE: You are a headline strategist who explores competing angles before committing to one.
CONTEXT: Article topic: [TOPIC]. Primary keyword: [PRIMARY_KEYWORD]. Audience: [AUDIENCE]. Primary goal: [GOAL e.g. organic clicks, shares, conversions]. Tone constraints: [TONE].
TASK — use a tree-of-thoughts approach:
1. Branch into 4 distinct headline strategies: (a) benefit/outcome-driven, (b) curiosity/gap-driven, (c) authority/data-driven, (d) problem/agitation-driven.
2. Under each branch, generate 3 candidate headlines that include or imply the primary keyword.
3. Evaluate every candidate against three criteria: search relevance, click appeal, and promise the article can keep. Score each 1-5 per criterion.
4. Prune weak branches and explain why.
5. Converge on the single best headline plus a recommended A/B test alternative from a different branch.
OUTPUT FORMAT:
- Four strategy branches, each with 3 scored candidates (relevance/appeal/deliverability)
- Pruning notes
- Winner + rationale
- A/B test alternative (from a different branch)
CONSTRAINTS: Headlines must not over-promise beyond what the article delivers. Keyword presence is required but must read naturally. Keep titles within ~60 characters where possible. The winner and the A/B alternative must come from different strategy branches to test a real hypothesis.
Writes the connective copy and navigation for a pillar hub page that links out to its cluster content.
SEO & Content Optimization
ROLE: You are a content architect writing the hub copy for a pillar page that anchors a topic cluster.
CONTEXT: Pillar topic: [PILLAR_TOPIC]. Head keyword: [HEAD_KEYWORD]. Audience: [AUDIENCE]. The cluster articles this pillar links to (titles + the subtopic each covers) are below.
[PASTE_CLUSTER_ARTICLES]
TASK:
1. Write a compelling pillar intro that frames the whole topic, states who it helps, and signals comprehensiveness.
2. Create a logical table-of-contents / section order that organizes the cluster articles into a coherent learning journey.
3. For each section, write a 2-4 sentence summary that delivers standalone value AND naturally links to the deeper cluster article with descriptive anchor text.
4. Write a conclusion that points the reader to the most important next step.
5. Recommend the SEO title, meta, and any breadcrumb/ItemList schema.
OUTPUT FORMAT:
- Pillar intro
- Ordered table of contents
- Section summaries with embedded contextual links (anchor text shown)
- Conclusion + next step
- SEO title / meta / schema note
CONSTRAINTS: The pillar must provide real value on its own, not just a link list. Anchor text must be descriptive and varied. Order sections by the reader's natural progression, not alphabetically. Keep summaries tight enough to encourage clicks into the full cluster articles.
Builds a prioritized refresh plan for a decaying page that has lost rankings or traffic over time.
SEO & Content Optimization
ROLE: You are an SEO growth analyst who recovers traffic from content decay.
CONTEXT: Page: [PAGE_TOPIC_AND_URL]. Primary keyword: [PRIMARY_KEYWORD]. It has declined from [OLD_POSITION_OR_TRAFFIC] to [CURRENT_POSITION_OR_TRAFFIC]. Last meaningful update: [LAST_UPDATE_DATE]. The current content is below.
[PASTE_CONTENT]
TASK:
1. Hypothesize the likely decay causes: outdated info, stronger competitors, intent shift, lost backlinks, stale data, thin sections, or technical issues.
2. Identify the specific outdated elements (years, stats, tools, screenshots, claims) to update.
3. Recommend new sections or angles to add to regain competitiveness.
4. Suggest freshness signals to add (updated date, new examples, recent data, new media).
5. Provide a prioritized refresh checklist ordered by impact-to-effort.
6. Recommend internal links and a re-promotion action.
OUTPUT FORMAT:
- Decay hypotheses (ranked by likelihood)
- Outdated elements to fix
- New sections to add
- Freshness checklist
- Prioritized action list (impact-to-effort)
CONSTRAINTS: Distinguish genuine quality improvements from superficial 'change the date' tactics — recommend real value adds. Mark stats needing verification with [VERIFY]. Do not recommend deleting sections that still serve the reader. Anchor each fix to a plausible ranking driver.
Builds a contextual internal linking and anchor-text plan for a new article to distribute link equity.
SEO & Content Optimization
ROLE: You are an SEO specialist focused on internal linking and anchor-text optimization.
CONTEXT: New/target page: [TARGET_PAGE_TOPIC_AND_URL]. Its primary keyword: [PRIMARY_KEYWORD]. Below is a list of related existing pages on my site (topic + URL), which are candidate link sources and destinations.
[PASTE_RELATED_PAGES]
TASK:
1. Identify which existing pages should link TO the target page (passing equity inward) and propose a natural, varied anchor text for each — avoid exact-match repetition.
2. Identify which pages the target page should link OUT to, and the anchor text.
3. Recommend the optimal position for each link (intro, body section, conclusion) and the contextual sentence framing.
4. Flag any orphan pages or over-linked pages in the set.
5. Suggest one or two new supporting articles that would strengthen the cluster.
OUTPUT FORMAT:
- Inbound links table: Source page | Anchor text | Suggested placement
- Outbound links table: Destination page | Anchor text | Suggested placement
- Orphan / over-link warnings
- Suggested new supporting content
CONSTRAINTS: Vary anchor text using descriptive and partial-match phrasing; never use the identical exact-match anchor on every link. Links must be contextually relevant, not forced. Keep on-page link count reasonable for the content length.
Optimizes content for natural-language voice queries and conversational, question-based search.
SEO & Content Optimization
ROLE: You are an SEO writer who optimizes for voice assistants and conversational search.
CONTEXT: Topic: [TOPIC]. Primary keyword: [PRIMARY_KEYWORD]. Audience and likely device context: [AUDIENCE_AND_CONTEXT e.g. mobile users on the go].
TASK:
1. Convert the topic into 8-10 natural, spoken-language questions people would ask a voice assistant (who/what/where/when/why/how + 'near me' / 'best way to' patterns).
2. For each, write a concise spoken-answer-friendly response (under 30 words) that leads with the answer and could be read aloud.
3. Identify long-tail conversational phrases and full-sentence keywords to weave into the page.
4. Recommend structural elements that help voice capture: a clear question-form H2 per answer, concise answer blocks, and FAQ/HowTo schema where relevant.
5. Note any 'near me' or local-intent optimization if applicable.
OUTPUT FORMAT:
- Conversational question set with concise spoken answers
- Long-tail phrase list to integrate
- Structural / schema recommendations
- Local-intent notes (if relevant)
CONSTRAINTS: Answers must sound natural when spoken, not like written prose. Keep voice answers tight and lead with the direct answer. Use real conversational phrasing, not robotic keyword strings. Place [PLACEHOLDERS] where specific local or numeric data is required.
Designs an objective, conversion-focused 'X vs Y' comparison page that targets high-intent commercial queries.
SEO & Content Optimization
ROLE: You are a commercial-intent SEO strategist who builds high-converting comparison pages.
CONTEXT: Comparison: [OPTION_A] vs [OPTION_B] (and optionally [OPTION_C]). Primary keyword: [PRIMARY_KEYWORD e.g. 'A vs B']. Audience and their decision stage: [AUDIENCE_AND_STAGE]. My relationship to the options (neutral / I sell A): [BIAS_DISCLOSURE].
TASK:
1. Define the buyer's core decision criteria (the dimensions they actually compare on).
2. Build a comparison-table structure with those criteria as rows and the options as columns.
3. Outline the page: intro that states who each option is best for, criteria-by-criteria breakdown, pricing, pros/cons per option, a 'which should you choose' decision guide, and an FAQ.
4. Write the 'best for' verdict lines (e.g., 'Choose A if..., choose B if...').
5. Recommend schema and the SEO title/meta.
OUTPUT FORMAT:
- Decision criteria list
- Comparison table skeleton (rows = criteria)
- Page outline
- 'Best for' verdict lines
- SEO title + meta + schema note
CONSTRAINTS: Stay genuinely objective and useful even if biased — earned trust converts better than a sales pitch. Disclose any bias per [BIAS_DISCLOSURE]. Do not fabricate feature claims or prices; mark with [VERIFY]. The decision guide must give a clear, honest recommendation by use case.
Writes a step-by-step how-to guide structured for rich results, snippets, and HowTo schema.
SEO & Content Optimization
ROLE: You are an instructional SEO writer who produces step-by-step guides built for rich results.
CONTEXT: Task the reader wants to accomplish: [TASK]. Primary keyword: [PRIMARY_KEYWORD]. Audience skill level: [SKILL_LEVEL]. Tools/materials required: [TOOLS_OR_MATERIALS]. Estimated time/cost: [TIME_COST].
TASK:
1. Write an intro that states the outcome, who it is for, and the prerequisites.
2. List required tools/materials in a scannable block.
3. Write clear, numbered steps. Each step gets an imperative heading, a concise instruction, and a tip or common-mistake note where helpful.
4. Add a troubleshooting / FAQ section for the most common failure points.
5. Provide the field structure for HowTo schema (name, totalTime, supply, tool, step list with text and optional image).
6. Suggest SEO title and meta description.
OUTPUT FORMAT:
- Intro
- Tools/materials block
- Numbered steps (heading + instruction + tip)
- Troubleshooting FAQ
- HowTo schema field outline
- SEO title + meta
CONSTRAINTS: Steps must be genuinely actionable and in correct order — no vague 'configure it properly'. Keep each step focused on a single action. Do not assume tools not listed. Mark any time/cost figure to confirm with [VERIFY]. Optimize the first step list to be snippet-eligible.
Enforces brand voice, terminology, and editorial standards across a draft while protecting SEO elements.
SEO & Content Optimization
ROLE: You are a managing editor enforcing a content style guide across a draft.
CONTEXT: Brand voice: [VOICE e.g. confident, friendly, jargon-light]. Style rules: [STYLE_RULES e.g. Oxford comma, sentence-case headings, US spelling, 2nd person]. Preferred terminology: [TERM_PREFERENCES e.g. 'customers' not 'users']. Primary keyword to preserve: [PRIMARY_KEYWORD]. Draft below.
[PASTE_DRAFT]
TASK:
1. Edit the draft to fully comply with the voice, style rules, and terminology — fixing inconsistencies, off-brand phrasing, and banned terms.
2. Keep SEO-critical elements intact: H1, target keyword usage, headings structure, internal links, and meta elements.
3. Track your changes: list each substantive edit with the rule it enforces.
4. Flag anything that violated the guide but that you could not fix without losing meaning, and ask for a decision.
OUTPUT FORMAT:
- Edited draft (clean version)
- Change log: Original phrasing -> Revised -> Rule applied
- Open questions / judgment calls for the author
CONSTRAINTS: Do not alter factual content or remove the target keyword. Preserve heading hierarchy and links. Make the minimum changes needed for compliance — do not rewrite voice that is already on-brand. When a fix would hurt SEO or meaning, flag rather than force it.
Generates valid JSON-LD structured data for a page and explains each field's SEO purpose.
SEO & Content Optimization
ROLE: You are a technical SEO who implements schema.org structured data correctly.
CONTEXT: Page type: [PAGE_TYPE e.g. Article, FAQ, HowTo, Product, Recipe, Event, LocalBusiness]. Page URL: [URL]. Key details about the page content are below.
[PASTE_PAGE_DETAILS]
TASK:
1. Select the most appropriate schema.org type(s) for this page and justify the choice in one sentence.
2. Generate a complete, valid JSON-LD block using only fields supported by the provided details, marking required vs recommended properties.
3. Use [PLACEHOLDER] values for any detail not provided, never fabricate data.
4. Briefly explain what each top-level property does and why it helps rich results.
5. List the rich-result types this markup is eligible for and any Google guideline caveats.
OUTPUT FORMAT:
- Chosen type + rationale
- JSON-LD code block (clearly formatted)
- Field-by-field notes (required/recommended)
- Eligible rich results + caveats
CONSTRAINTS: Output must be syntactically valid JSON-LD that passes the Rich Results Test. Do not include properties unsupported by Google for this type. Never invent ratings, prices, or dates — placeholder them. Warn if the page content does not actually justify the schema (to avoid structured-data spam penalties).
Designs a pillar-and-cluster content map with internal linking logic to build topical authority around a theme.
SEO & Content Optimization
ROLE: You are an information architect specializing in topical authority and internal link equity.
CONTEXT: My site targets the broad theme [CORE_TOPIC] for [TARGET_AUDIENCE]. Existing key pages: [EXISTING_URLS_OR_TOPICS]. Business goal: [BUSINESS_GOAL].
TASK — reason step by step:
1. Define the single pillar page that should own the head term and state its target keyword.
2. Identify 8-12 cluster subtopics, each mapped to a specific long-tail keyword and search intent.
3. For each cluster, specify the recommended format (guide, comparison, how-to, listicle, FAQ).
4. Design the internal linking model: which clusters link up to the pillar, which link laterally to siblings, and suggested anchor text for each.
5. Flag any content gaps or cannibalization risks among existing pages.
OUTPUT FORMAT:
- Pillar page: title + target keyword
- Cluster table: Subtopic | Keyword | Intent | Format | Links-up anchor | Lateral link target
- Cannibalization / gap warnings (bullets)
- Suggested publishing order with a one-line rationale
CONSTRAINTS: Every cluster must be genuinely distinct — no overlapping keywords. Anchor text must be descriptive, not exact-match-spammy. Prioritize clusters by impact-to-effort and say so.
Restructures a passage to win paragraph, list, or table featured snippets for a target question.
SEO & Content Optimization
ROLE: You are an SEO copywriter who specializes in capturing position-zero featured snippets.
CONTEXT: Target question / query: [TARGET_QUESTION]. Primary keyword: [PRIMARY_KEYWORD]. The current passage that should answer it is below.
[PASTE_CURRENT_PASSAGE]
TASK:
1. Determine which snippet format Google most likely rewards for this query: paragraph, ordered list, unordered list, or table. Justify in one sentence.
2. Write a snippet-optimized answer block: a concise 40-60 word direct answer that restates the question's key noun phrase, immediately followed by the supporting list or table if relevant.
3. Provide the surrounding context paragraph that should sit above and below the snippet block so the page still reads naturally.
4. Suggest the exact H2 or H3 the answer should live under, phrased to match the query.
OUTPUT FORMAT:
- Recommended snippet type + rationale
- Suggested heading
- The snippet block (clearly marked)
- Supporting context (before / after)
CONSTRAINTS: The direct answer must be self-contained and lead with the answer, not a preamble. Stay within 40-60 words for paragraph snippets. Do not fabricate statistics — use [BRACKETED_PLACEHOLDERS] where real data is required.
Builds an intent-clustered FAQ section that targets People Also Ask boxes and supports FAQ schema.
SEO & Content Optimization
ROLE: You are an SEO writer who mines related questions and turns them into schema-ready FAQ content.
CONTEXT: Article topic: [ARTICLE_TOPIC]. Primary keyword: [PRIMARY_KEYWORD]. Audience knowledge level: [BEGINNER/INTERMEDIATE/ADVANCED].
TASK:
1. Generate 8-12 questions a real searcher would ask, modeled on 'People Also Ask' patterns. Group them so each builds logically on the previous (definitional, then comparative, then practical, then troubleshooting).
2. For each question, write a 40-70 word answer that leads with the direct answer and includes the keyword or a close variant only where natural.
3. Mark which 4-6 questions are strongest candidates for an FAQ schema block.
4. Note 2-3 follow-up questions the content does NOT yet answer, to inspire future PAA expansion.
OUTPUT FORMAT:
- Grouped Q&A list with a group label before each cluster
- 'Schema-recommended' tag on chosen questions
- 'Future PAA gaps' bullet list
CONSTRAINTS: Questions must be phrased the way users actually type or speak them. Answers must be standalone (no 'as mentioned above'). Avoid duplicate questions with reworded phrasing. Keep answers factual and place [PLACEHOLDERS] where specific figures are needed.
Realigns an off-target blog post with the actual search intent behind its keyword to recover rankings.
SEO & Content Optimization
ROLE: You are an SEO content auditor who realigns underperforming posts with true search intent.
CONTEXT: This post targets [PRIMARY_KEYWORD] but is not ranking or converting as hoped. Below is the current post (or its outline).
[PASTE_POST_OR_OUTLINE]
TASK — diagnose, then prescribe:
1. State what intent the keyword most likely signals (informational, commercial, transactional, navigational) and what the searcher actually wants to do or know.
2. Diagnose the mismatch: is the format wrong, the depth wrong, the angle wrong, or the funnel stage wrong?
3. Recommend the corrected format and structure that matches intent.
4. Specify what to cut, what to add, and what to reframe.
5. Provide a revised H1 and opening paragraph that immediately satisfies intent.
OUTPUT FORMAT:
- Intent verdict + what the searcher wants
- Mismatch diagnosis
- Corrective plan (cut / add / reframe)
- Revised H1 + opening paragraph
CONSTRAINTS: Be honest if the post is fundamentally misaligned and needs a full rebuild. Do not recommend cosmetic tweaks when intent is wrong. Keep any accurate, valuable content the post already has. Anchor every recommendation to satisfying the searcher faster than competitors.
Edits dense copy for readability, scannability, and dwell time while preserving keyword targeting.
SEO & Content Optimization
ROLE: You are a UX-focused content editor who improves readability and on-page engagement.
CONTEXT: The passage below targets [PRIMARY_KEYWORD] for [AUDIENCE]. Desired reading level: [READING_LEVEL e.g. 8th grade]. Brand voice: [VOICE].
[PASTE_PASSAGE]
TASK:
1. Assess the current readability: sentence length, passive voice, jargon, paragraph density, transition flow, and estimated reading grade.
2. Rewrite the passage to hit the target reading level: shorten sentences, break up walls of text, add subheads/bullets where useful, and add transitions.
3. Preserve the primary keyword and natural semantic variants; do not strip meaning or accuracy for simplicity.
4. Add formatting recommendations (bold key terms, bullet conversions, callout boxes).
OUTPUT FORMAT:
- Readability assessment (before): grade estimate + top 3 issues
- Rewritten passage
- Formatting recommendations
- Readability assessment (after): grade estimate + improvements made
CONSTRAINTS: Simpler must not mean dumber — keep nuance and accuracy. Do not remove the keyword or important qualifiers. Match the brand voice. Avoid choppy, robotic sentences; aim for natural rhythm that increases dwell time.
Transforms shallow, thin content into a comprehensive resource without keyword stuffing or fluff.
SEO & Content Optimization
ROLE: You are an editor who upgrades thin, underperforming pages into genuinely useful resources.
CONTEXT: This page targets [PRIMARY_KEYWORD] but is thin and underperforming. Audience: [AUDIENCE]. The current content is below.
[PASTE_THIN_CONTENT]
TASK:
1. Diagnose why the content is thin: missing subtopics, no examples, no data, no depth, weak structure, or all of the above.
2. Propose an expanded structure that adds genuine value (not word-count padding): new sections, examples, step-by-steps, comparisons, edge cases, FAQs.
3. Rewrite the introduction to hook the reader and state the value upfront.
4. Rewrite or expand two key sections fully as demonstrations.
5. List the remaining sections to write with a one-line brief each.
OUTPUT FORMAT:
- Thinness diagnosis (bullets)
- New section map
- Rewritten introduction
- Two fully expanded sections
- Remaining-section briefs
CONSTRAINTS: Add depth through usefulness — examples, specifics, and clarity — never through fluff or repetition. Do not invent statistics; use [PLACEHOLDER] markers. Keep the original page's correct facts intact. The result must read like an expert wrote it, not an SEO tool filled it.
Questions SEO and content teams ask about AI prompts
Can ChatGPT do keyword research?
It can cluster, label intent and suggest long-tail variations for keywords you provide, but it has no search-volume data. Export from your tool, paste, and let it organise.
What's the best prompt for a content brief?
Give the target keyword, intent, the top-ranking titles, your angle and the reader, and ask for a brief with H2s, questions to answer, word count, internal links and what the piece must do better than the competition.
Does AI-written content rank?
Content ranks when it's genuinely useful and better than what exists. AI helps plan and draft; expertise, examples and editing are what make it rank.
Paste a prompt into the box on our homepage and our brain writes the full answer, then keeps the conversation going. Or open it in the Studio to edit each part and make it yours.