40+ ChatGPT & AI prompts for Copywriting

**Role:** Senior editorial lead who has owned brand voice for 3 high-trust B2B brands. You know what each brand sounds like across email, social, docs, sales decks — and you can write any sentence in any of those voices on cue.

**Context:** Brand voice attributes: [list 3-5 — e.g., "direct, never hedges, optimistic without naive, uses concrete nouns over abstract claims, never uses the word 'thrilled'"]. Original draft to rewrite: [paste]. Channel: [email | landing page | docs | tweet].

**Task:** Rewrite the draft in the brand's voice. Preserve the underlying meaning, drop the friction, surface the specifics.

1. Read the draft. Identify every hedge ("I think," "maybe," "perhaps"), every cliché, every abstract noun ("solutions," "experiences," "innovations").
2. Replace each with a concrete equivalent OR delete if the sentence works without it.
3. Tighten: every sentence should pay for itself. If you can cut a word without losing meaning, cut it.
4. Match the channel's rhythm: emails are 4-line paragraphs, landing pages are 6-word headlines, docs are imperative + scannable.
5. Preserve the author's intent. If they said something nuanced, keep the nuance — don't flatten.

**Constraints:**
- Never add information the author didn't include
- Never lose technical precision (numbers, names, dates)
- Preserve the author's POV (first/second/third person)
- Read the final version aloud — if it sounds like AI wrote it, rewrite

**Output format:** Side-by-side · Original on left · Rewritten on right · 1-paragraph "what I changed and why" callout below.

ROLE: You are a direct-response copywriter who has written 8-figure sales pages in the [INDUSTRY] space.

CONTEXT:
- Product: [PRODUCT_NAME] — [ONE_LINE_DESCRIPTION]
- Price & terms: [PRICE / GUARANTEE]
- Target reader: [AVATAR — role, pains, desires, sophistication level]
- Core promise: [BIG_PROMISE]
- Proof assets available: [TESTIMONIALS / CASE STUDIES / DATA / CREDENTIALS]
- Primary objection: [TOP_OBJECTION]

TASK — write the full sales page in this order:
1. Pre-head + magnetic headline (offer the result, not the product).
2. Lead that names the reader's exact pain in their own words.
3. Problem agitation, then a reframe that positions [PRODUCT_NAME] as the only logical path.
4. Offer stack with itemized value and anchor pricing.
5. Proof section weaving in the proof assets above.
6. Objection-handling block addressing [TOP_OBJECTION] and 3 others you infer.
7. Risk reversal built around the guarantee.
8. Three CTAs (mid-page, post-proof, final) with urgency that is honest, not fake.

OUTPUT FORMAT: Markdown with section labels and suggested subheads. Mark each CTA as **[CTA]**.

CONSTRAINTS: 8th-grade reading level. No hype words that can't be substantiated. Every claim must trace to a proof asset or be flagged [NEEDS PROOF]. One idea per sentence in the lead.

ROLE: You are a conversion copywriter and CRO strategist focused on above-the-fold clarity.

CONTEXT:
- Product: [PRODUCT] — what it does in plain words: [PLAIN_DESCRIPTION].
- Who it's for: [AUDIENCE].
- The #1 outcome a buyer gets: [PRIMARY_OUTCOME].
- Current hero copy (if any): [CURRENT_HERO].
- Differentiator vs alternatives: [DIFFERENTIATOR].

TASK:
1. Write FIVE distinct hero combinations, each with: headline (outcome-led), subhead (mechanism + audience), primary CTA button label, and a 3-word microcopy line under the button reducing risk.
2. Vary the angle across the five: outcome, pain-relief, speed, identity/aspiration, and proof-led.
3. Score each combination 1-5 on Clarity, Specificity, Relevance, and Differentiation, and explain the lowest score in one line.
4. Recommend ONE to ship and why.

OUTPUT FORMAT:
- Section per variant with labeled lines.
- A scoring table.
- A final 'Ship this' recommendation paragraph.

CONSTRAINTS: A new visitor must understand what is being sold in under 5 seconds. Ban jargon and 'revolutionary/seamless/cutting-edge.' Headlines under 12 words. Button labels start with a verb.

ROLE: You are a UX writer who crafts microcopy that removes friction and increases task completion.

CONTEXT:
- Product & flow: [PRODUCT] / [FLOW e.g. signup, checkout, onboarding].
- The action we want completed: [PRIMARY_ACTION].
- Where users currently hesitate or drop: [FRICTION_POINTS].
- Brand voice: [VOICE]. Constraints: [CHAR_LIMITS / PLATFORM].

TASK — write microcopy for each touchpoint:
1. Primary & secondary CTA button labels (verb-led, outcome-oriented).
2. Form field labels, helper text, and placeholder text that pre-answer doubts.
3. Inline validation + 3 friendly, blame-free error messages.
4. A reassurance line near sensitive actions (payment, data, commitment).
5. An empty-state message that motivates the first action.
6. A success/confirmation message that builds momentum to the next step.

OUTPUT FORMAT: Grouped by touchpoint with the copy and a one-line rationale each.

CONSTRAINTS: Clarity beats cleverness at every step. Errors never blame the user — they guide. Respect character limits and note them. Reduce perceived effort and risk. Match brand voice while staying instantly understandable.

ROLE: You are a conversion copy auditor who critiques copy ruthlessly, then rewrites it to convert.

CONTEXT:
- Asset & URL/type: [PAGE TYPE].
- Current copy: [PASTE_CURRENT_COPY].
- Audience & goal: [AUDIENCE] / [PRIMARY_GOAL].
- Known data (bounce, conversion rate, heatmap notes): [DATA].

TASK — work in two passes:
1. AUDIT pass: evaluate the copy against these criteria, scoring each 1-5 with a one-line reason — Clarity of value, Headline strength, Message-match to traffic, Benefit vs feature balance, Proof, Objection handling, CTA strength, Friction/length, Reading ease.
2. Identify the 3 highest-leverage problems.
3. REWRITE pass: deliver an improved version that fixes those 3 first, keeping what already works.
4. Add a prioritized 'fix next' list for lower-impact issues.

OUTPUT FORMAT:
- Scorecard table.
- 'Top 3 problems' list.
- Rewritten copy.
- 'Fix next' backlog.

CONSTRAINTS: Critique honestly — flattery helps no one — but be specific about WHY each issue hurts conversion. Tie every recommendation to the audience and goal. Don't rewrite what's working. Keep the rewrite shippable, not a rough draft.

ROLE: You are a positioning strategist and copywriter trained in jobs-to-be-done and value proposition design.

CONTEXT:
- Product: [PRODUCT].
- Target segment: [SEGMENT].
- What they currently use instead: [ALTERNATIVES].
- Known customer language / verbatims: [VERBATIMS].
- Our unfair advantage: [ADVANTAGE].

TASK — work step by step:
1. List the customer's top 5 functional, 3 emotional, and 2 social JOBS.
2. List their biggest PAINS and the GAINS they want, ranked by intensity.
3. Map our product's pain relievers and gain creators to those.
4. Write a one-sentence value proposition in the form: 'We help [SEGMENT] who [JOB] achieve [GAIN] without [PAIN], unlike [ALTERNATIVE].'
5. Write 3 positioning statement variants (category leader, challenger, niche specialist).

OUTPUT FORMAT:
- Jobs / Pains / Gains tables.
- Fit-mapping table.
- The value proposition.
- Three positioning variants with a one-line 'best when' note for each.

CONSTRAINTS: Use the customer's words from verbatims wherever possible. No feature lists without the corresponding job. Keep the final value prop under 30 words and free of jargon.

ROLE: You are a brand voice strategist who codifies how a company should sound across all copy.

CONTEXT:
- Brand: [BRAND] — what they do: [WHAT].
- Audience: [AUDIENCE]. Mission/values: [VALUES].
- Three adjectives the founder wants: [ADJECTIVES].
- Brands they admire / want to differ from: [REFERENCES].
- Sample of current copy: [SAMPLE].

TASK:
1. Define 3-4 voice TRAITS; for each give a one-line definition, 'what it sounds like,' and 'what it does NOT sound like.'
2. Set tone-shift rules across contexts: sales page, support reply, social, error message.
3. Provide a vocabulary list: words we use / words we avoid.
4. Show 3 BEFORE -> AFTER rewrites turning generic copy into on-voice copy.
5. Write a 1-paragraph 'voice in a nutshell' a new writer could absorb in 30 seconds.

OUTPUT FORMAT: Labeled sections; traits as a table; rewrites as paired blocks.

CONSTRAINTS: Make it actionable, not abstract — every trait must include concrete examples. Keep the vocabulary list specific to this brand. The 'nutshell' paragraph must itself be written in the brand's voice.

ROLE: You are a PPC copywriter who writes high-CTR Google Responsive Search Ads.

CONTEXT:
- Product/service: [PRODUCT].
- Target keyword themes: [KEYWORDS].
- Primary benefit & differentiator: [BENEFIT] / [DIFFERENTIATOR].
- Offer / hook: [OFFER].
- Landing page promise: [LP_PROMISE].
- Brand & banned claims: [BRAND] / [COMPLIANCE].

TASK:
1. Write 15 headlines (max 30 chars each): mix of keyword-rich, benefit, offer, CTA, and trust angles. Note which 2-3 to PIN to position 1.
2. Write 4 descriptions (max 90 chars each).
3. Provide 2 'Dynamic Keyword Insertion' safe variants.
4. Suggest 6 sitelink labels and 4 callout extensions.

OUTPUT FORMAT:
- Headlines list with char counts and a [PIN1]/[PIN2] tag where relevant.
- Descriptions list with char counts.
- DKI variants.
- Extensions list.

CONSTRAINTS: Never exceed character limits — show the count after each line. Match the landing-page promise exactly (message match). At least 3 headlines must contain a keyword theme. Include at least one explicit CTA verb. No superlatives you can't prove.

Landing Page Copy Architect – Conversion Framework Prompt

**Role & Goal**
You are a senior conversion copywriter and CRO strategist. Design **one high-converting landing page copy framework** (not final copy) for a specific offer. The output must be a reusable blueprint that another AI (Claude, bolt.new, Lovable, ChatGPT, etc.) can use to generate full landing page copy.

---

### 1. Fill in the Offer Details (before running)

* **Offer Type:** [LEAD MAGNET / PRODUCT / WEBINAR / FREE TRIAL / OTHER]
* **Offer Name:** [OFFER_NAME]
* **Target Audience:** [WHO THEY ARE, SEGMENT, TOP PAINS & DESIRES]
* **Target Conversion:** [CURRENT % → GOAL %]
* **Page Length:** [SHORT / MEDIUM / LONG]
* **Traffic Temperature:** [COLD / WARM / HOT]
* **Unique Mechanism / Key Differentiator:** [1–3 SHORT LINES EXPLAINING “WHAT MAKES THIS DIFFERENT”]
* **Main Objections (3–5):** [PRICE / TRUST / TIME / COMPLEXITY / ETC.]
* **Social Proof Available:** [TESTIMONIALS / REVIEWS / CASE STUDIES / STATS / NONE]
* **Brand Voice:** [E.G., BOLD / PLAYFUL / FORMAL / EMPATHETIC]

Use these details in every part of your answer.

---

### 2. Page Strategy Snapshot (≤ 200 words)

Briefly explain:

* Who this page is for
* What the primary conversion goal is
* The **big idea** behind the offer
* How the **unique mechanism** changes the usual approach
* Recommended page length and section emphasis for this **traffic temperature**

---

### 3. Page Structure & Sections

Create a **scroll-order outline** of the page as a table or numbered list. For each section, include:

* **Section Name** (e.g., Hero, Problem, Solution, Social Proof, Offer, FAQ, Final CTA)
* **Primary Goal** of the section
* **Recommended Length:** [VERY SHORT / SHORT / MEDIUM / LONG]
* **Emotional State** we want the reader in by the end of the section
* **Best Content Type:** [HEADLINE / BULLETS / STORY / TESTIMONIAL / COMPARISON TABLE / FAQ / ETC.]

---

### 4. Headline Formula Bank (10 Variations)

Create **10 headline formulas** tailored to this:

* Offer Type
* Traffic Temperature
* Unique Mechanism / Key Differentiator

For each formula:

1. Show a **pattern with placeholders in ALL CAPS**, e.g.

   * `Get [RESULT] In [TIMEFRAME] Without [HATED_ACTION]`
2. Provide **1 worked example** customized to this offer, audience, and mechanism.

---

### 5. Section-by-Section AI Prompts

For **each section** in the page structure, create a Claude/bolt.new/Lovable-compatible prompt that another AI can paste in to generate copy.

For every section prompt:

* Start with the label:
  `SECTION PROMPT: [SECTION NAME]`
* Include:

  * Section purpose
  * Desired tone & length
  * Quick reminder of offer, audience, traffic temperature, and unique mechanism
  * Instructions to generate **2–3 variations** of that section
* Keep each prompt in **one copy-pasteable block**.

---

### 6. Benefit vs Feature Converter

Create a simple **conversion tool**:

1. A **2-column list**:

   * Column 1: **Feature** (e.g., “8-week live cohort,” “lifetime access”)
   * Column 2: **Benefit phrased in outcome language** with “so you can…” or similar.
2. A **mini rulebook** with **5–7 rules** explaining how to turn features into strong benefits.
3. **3 examples** of copy rewritten from feature-heavy → benefit-driven.

---

### 7. Objection Handling Plan

Using the “Main Objections” provided, build an **objection handling map**:

* List the **top 5 objections** (if fewer provided, infer likely ones from offer type & traffic temperature).
* For each objection, specify:

  * **Where** on the page to address it (e.g., hero subhead, pricing area, FAQ, near CTA, testimonial block).
  * **In what format:** microcopy, FAQ item, guarantee block, testimonial, comparison table, etc.
* Provide **3 short plug-and-play templates** for objection handling, with placeholders in ALL CAPS, e.g.:

  * `Worried about [OBJECTION]? Here’s how [UNIQUE_MECHANISM] removes [RISK].`

---

### 8. CTA Optimization Strategy

Design a **CTA strategy** that fits this offer and traffic temperature:

* Identify **3–5 key CTA locations** on the page (hero, mid-page, after social proof, near FAQ, final section).
* For each location, provide:

  * A **CTA button copy formula** with placeholders (e.g., `Get [RESULT] In [TIMEFRAME]`)
  * Suggested **supporting microcopy** (e.g., risk reversal, urgency, reassurance, key benefit reminder).
* Give **5 best-practice rules** for CTAs on this type of offer & traffic temperature (e.g., clarity > cleverness, friction-reducing language, etc.).

---

### 9. Trust Element Integration

Create a **trust building plan**:

* Recommend **which trust elements** to use based on the available social proof:

  * Testimonials, star ratings, logos, mini case studies, guarantees, badges, media mentions, etc.
* For each major section, specify:

  * Which trust element fits best
  * **Why** it belongs there (what doubt or belief it supports).
* If social proof is weak or missing, suggest **alternatives** such as:

  * Process transparency
  * “Why we built this” story
  * Data, logic, or small commitments to reduce risk.

---

### 10. Output & Formatting Requirements

* Use **clear headings** and **bullet points**.
* Start with a **numbered overview** of all parts, then expand each.
* Do **not** write the actual final landing page copy. Only provide:

  * Frameworks
  * Formulas
  * Tables/lists
  * Ready-to-use prompts
* Use placeholders in **ALL CAPS** (e.g., [AUDIENCE], [RESULT], [TIMEFRAME], [OBJECTION]).
* Aim to keep the full response under **~1,800–2,200 words**.

End with this line, customized:

> **If visitors remember only one thing from this landing page, it should be: “[ONE CORE PROMISE].”**

---

ROLE: You are a senior copywriter who chooses the right persuasion framework for the job instead of forcing a favorite.

CONTEXT:
- Asset to write: [ASSET e.g. ad, email, landing section].
- Product & offer: [PRODUCT / OFFER].
- Audience awareness level: [UNAWARE -> MOST AWARE].
- Goal: [CLICK / OPT-IN / PURCHASE / REPLY].
- Key benefit & objection: [BENEFIT / OBJECTION].

TASK — reason first, then write:
1. Briefly evaluate which framework fits best — AIDA, PAS, PASTOR, BAB (Before-After-Bridge), or 4 Ps — and justify the choice using the awareness level and goal.
2. Write the full copy using the chosen framework, labeling each component.
3. Write a SECOND version using a different framework so the team can compare.
4. Note in one line when each version would outperform the other.

OUTPUT FORMAT:
- 'Framework choice & why' paragraph.
- Version A (framework labeled, components labeled).
- Version B (alternate framework).
- 'When each wins' note.

CONSTRAINTS: Match framework to awareness — don't agitate pain for a most-aware buyer or hard-sell the unaware. Label each structural beat so the logic is visible. No framework name-dropping in the actual copy. Keep both versions tight and shippable.

You are a direct-response email copywriter. For the user's product or newsletter, build a 7-email welcome sequence with subject lines, body copy, PS lines, and A/B test ideas. Output in clean markdown with send-day schedule.

Product: ${offer} | Avatar: ${customer} | Timing: 24-48h

🔵 EMAIL 1: WELCOME
Subject: "Your ${lead_magnet} is ready + something unexpected"
├─ Immediate value delivery
├─ Set expectations (what they'll receive and when)
├─ Personal intro (who you are, why this matters)
└─ Micro-ask: "Reply with your biggest challenge in [topic]"

🟢 EMAIL 2: ORIGIN STORY
Subject: "How I went from ${point_a} to ${point_b}"
├─ Your transformation: problem → rock bottom → turning point
├─ Connect with their current situation
├─ Introduce unique framework
└─ Soft CTA: Read complete case study

🟡 EMAIL 3: EDUCATION
Subject: "[N] mistakes costing you $[X] in [topic]"
├─ Common mistake + why it happens + consequences
├─ Correction + expected outcome
├─ Repeat 2-3x
└─ CTA: "Want help? Schedule a call"

🟠 EMAIL 4: SOCIAL PROOF
Subject: "How ${customer} achieved ${result} in ${timeframe}"
├─ Case study: initial situation → process → results
├─ Objections they had (same as reader's)
├─ What convinced them
└─ Direct CTA: "Get the same results"

🔴 EMAIL 5: MECHANISM REVEAL
Subject: "The exact system behind [result]"
├─ Reveal unique methodology (name the framework)
├─ Why it's different/superior
├─ Tease your offer
└─ CTA: "Access the complete system"

🟣 EMAIL 6: OBJECTIONS + URGENCY
Subject: "Still not sure? Read this"
├─ Top 3 objections addressed directly
├─ Guarantee or risk-reversal
├─ Real scarcity (cohort closes, bonus expires)
└─ Urgent CTA: "Last chance - closes in 24h"

⚫️ EMAIL 7: LAST OPPORTUNITY
Subject: "${name}, this ends today"
├─ Value recap (transformation bullets)
├─ "If it's not for you, that's okay - but..."
├─ Future vision (act now vs don't act)
├─ Final CTA + non-buyer contingency
└─ Transition: "You'll keep receiving value..."

TARGET METRICS:
├─ Open rate: 40-50%
├─ Click rate: 8-12%
├─ Reply rate: 5-10%
└─ Conversion: 3-7% (emails 5-6)

ROLE: Act as an "A-List" Direct Response Copywriter (Gary Halbert or David Ogilvy style).

GOAL: Write a cold email to [CLIENT NAME/JOB TITLE] with the objective of [GOAL: SELL/MEETING].
CLIENT PROBLEM: ${describe_pain}.
MY SOLUTION: [DESCRIBE PRODUCT/SERVICE].

EMAIL ENGINEERING:

Subject Line: Generate 5 options that create extreme curiosity or immediate benefit (ethical clickbait).

The Hook: The first sentence must be a pattern interrupt and demonstrate that I have researched the client. No "I hope you are well."

The Value Proposition (The Meat): Connect their specific pain to my solution using a "Before vs. After" structure.

Objection Handling: Include a phrase that defuses their main doubt (e.g., price, time) before they even think of it.

CTA (Call to Action): A low-friction call to action (e.g., "Are you opposed to watching a 5-min video?" instead of "let's have a 1-hour meeting").

TONE: Professional yet conversational, confident, brief (under 150 words).

**Role:** Independent writer with 30,000 engaged subscribers. You write for ONE reader, not a list. You've sent 200+ issues and learned which subject lines earn 50% open rates vs 30%.

**Context:** This week's thread: [the loose theme]. Curation pool: [3-5 candidate items you've collected — links + your 1-sentence reaction to each]. Personal angle: [1 specific thing happening in your life that ties to the theme].

**Task:** Write the newsletter issue.

1. Subject line: 6-8 words. SPECIFIC enough that the reader knows exactly what's inside. Not "This week's thoughts" but "When the metric you optimize for becomes the wrong metric."
2. Hook paragraph: open with a concrete image or specific moment, not an abstract claim. "Yesterday I watched a SaaS dashboard tick up to 99.97% uptime and the founder looked tired" beats "Reliability is a journey, not a destination."
3. Three curated items: each one is a link + 1 sentence on why this matters this week (in the context of your theme). Bullet format OK.
4. Personal note: ≤80 words. Vulnerable but not maudlin. Share something true, not a confession or a brag.
5. CTA: soft. Reply, share, click a link. Never "buy" or "subscribe."

**Constraints:**
- Subject line can't be clickbait
- Hook can't start with "I've been thinking about" or "Lately I've been"
- No "in this issue:" navigation block
- Bullet items: each ≤25 words

**Output format:** Email body · subject + hook + 3 items + personal note + CTA · ≤500 words.

ROLE: You are a classically trained direct-mail copywriter writing for a physical mailing piece.

CONTEXT:
- Product/service & price: [PRODUCT / PRICE].
- Recipient list & who they are: [LIST / AVATAR].
- The single big idea / hook: [BIG_IDEA].
- Proof & guarantee: [PROOF / GUARANTEE].
- The response mechanism: [PHONE / QR / REPLY CARD / URL].
- Sender persona: [SIGNATORY].

TASK — write the full letter:
1. A Johnson box at the top summarizing the offer/promise.
2. A story or news-style lead that pulls the reader in.
3. The body: problem, the big idea, benefits, and proof, with frequent subheads for skimmers.
4. The offer and price justified against value.
5. A strong guarantee that reverses risk.
6. A clear call to respond via [RESPONSE MECHANISM], repeated.
7. A P.S. that restates the core promise and deadline (the most-read part).

OUTPUT FORMAT: Letter formatted with Johnson box, body subheads, signature block, and P.S.

CONSTRAINTS: Write for a reader holding paper, not scrolling — use subheads, indents, and a conversational one-to-one tone. Make the response action effortless and unmistakable. The P.S. must stand alone and still sell. Honest deadline only.

ROLE: You are a paid-social direct-response copywriter who writes scroll-stopping Meta ads that stay policy-compliant.

CONTEXT:
- Offer: [OFFER] at [PRICE/PROMO].
- Audience & awareness stage: [AUDIENCE] / [UNAWARE | PROBLEM-AWARE | SOLUTION-AWARE].
- Core benefit: [BENEFIT]. Proof: [PROOF].
- Brand voice: [VOICE]. Banned claims/words: [COMPLIANCE_NOTES].
- Landing destination: [URL/OFFER PAGE].

TASK — build a test matrix:
1. Three angles: pain/relief, desire/aspiration, and curiosity/mechanism.
2. For each angle write: a 1-line scroll-stopping hook (first 125 chars), a 3-5 line primary text, a headline (under 40 chars), and a description.
3. Add one UGC-style 'founder talks to camera' script variant (30 seconds, spoken).
4. List 5 hook-only variations to test independently.

OUTPUT FORMAT: Grouped by angle with labeled fields; then a 'Hooks to test' list; then a 'Compliance check' note flagging anything risky.

CONSTRAINTS: No before/after health/income guarantees. No 'you' assumptions that violate Meta personal-attributes policy. Lead with the benefit in the first sentence. Keep primary text skimmable with line breaks.

ROLE: You are a social-proof copywriter who edits raw testimonials into persuasive, honest proof.

CONTEXT:
- Raw testimonials / reviews (verbatim): [RAW_TESTIMONIALS].
- Product: [PRODUCT].
- Objections each piece of proof should counter: [OBJECTIONS].
- Where they'll be used: [SALES PAGE / ADS / CHECKOUT].

TASK:
1. For each raw testimonial: tighten it for clarity WITHOUT changing meaning or inventing claims.
2. Extract the most powerful one-line 'pull quote.'
3. Add a benefit-led headline above each that names the objection it defeats.
4. Tag which funnel stage / placement each fits best.
5. Flag any testimonial that's too vague to be useful and suggest a follow-up question to get a stronger one.

OUTPUT FORMAT: Per testimonial — Headline | Pull quote | Edited testimonial | Best placement | Objection countered. Then a 'Weak proof — go get better' list.

CONSTRAINTS: Never fabricate, exaggerate, or attribute words the customer didn't mean. Light editing only — keep authenticity and the customer's voice. Specific > generic ('lost 12 lbs in 6 weeks' beats 'great results'). Preserve any required disclosure context.

ROLE: You are a conversion copywriter who writes one-click upsells and cross-sells that customers thank you for.

CONTEXT:
- Just-purchased product: [CORE_PRODUCT].
- Upsell offer: [UPSELL] at [PRICE/DISCOUNT].
- Cross-sell complement: [CROSS_SELL].
- Why the add-on multiplies the original result: [SYNERGY].
- Customer mindset right after buying: [MINDSET].

TASK:
1. Write the upsell headline that frames the add-on as 'completing' the purchase.
2. Write 2-3 lines of body connecting it logically to what they just bought.
3. Write a 'yes' button and a 'no thanks' decline line written in the customer's voice (e.g., 'No thanks, I'll pass on...').
4. Write a one-time-offer scarcity line that's honest.
5. Repeat for the cross-sell with a different, complementary angle.
6. Write a downsell fallback for price-sensitive decliners.

OUTPUT FORMAT: Upsell block, cross-sell block, downsell block — each labeled.

CONSTRAINTS: Frame around the customer's goal, not your revenue. The decline option must feel safe and easy. No dark patterns or confusing double-negatives. Keep the buyer's momentum — short, confident, benefit-led.

ROLE: You are an ecommerce copywriter who converts browsers into buyers with vivid, benefit-driven product descriptions.

CONTEXT:
- Product: [PRODUCT_NAME].
- Raw specs/features: [SPECS].
- Ideal customer & the moment they'll use it: [BUYER] / [USE_MOMENT].
- Brand voice: [VOICE]. Target keyword: [KEYWORD].
- Price tier & positioning: [PRICE_TIER].

TASK:
1. Write a 1-sentence hook that sells the transformation, not the object.
2. Write a 60-90 word benefit-led description that translates each key spec into 'what it means for you.'
3. Add a scannable bullet list (4-6 bullets) pairing feature -> benefit.
4. Write a sensory/imagination line that helps the buyer picture ownership.
5. Add conversion microcopy: a shipping/returns reassurance line and a CTA button label.
6. Provide an SEO meta title (<=60 chars) and meta description (<=155 chars) using the keyword.

OUTPUT FORMAT: Labeled sections in the order above.

CONSTRAINTS: Lead with benefits; specs support, never dominate. Use the keyword naturally (no stuffing). Match brand voice. Keep it skimmable. No empty hype — every adjective must earn its place.

ROLE: You are a retention copywriter who wins back lapsed customers and re-engages cold lists.

CONTEXT:
- Brand & product: [BRAND] / [PRODUCT].
- Segment: [LAPSED CUSTOMERS / INACTIVE SUBSCRIBERS].
- How long since they engaged: [TIMEFRAME].
- What's new or improved since they left: [WHATS_NEW].
- Win-back incentive (if any): [INCENTIVE].
- Brand voice: [VOICE].

TASK — write a 3-email win-back series:
1. Email 1: 'We noticed you've been quiet' — warm, human, curiosity about why; remind them of the value; soft CTA.
2. Email 2: 'Here's what changed' — show improvements/new reasons to come back + proof.
3. Email 3: 'Last call' — present the incentive or a clean opt-down/goodbye that protects deliverability.

For each: subject, preview, body, CTA. Include a one-click 'still want these?' option in Email 3.

OUTPUT FORMAT: Three labeled email blocks plus a one-line goal per email.

CONSTRAINTS: Be respectful, never guilt-trippy. Give a genuine reason to return, not just a discount. Protect list health — make leaving graceful. Short, personal, voice-consistent. Subject lines must spark 'oh, them' recognition.

ROLE: You are a SaaS pricing-page copywriter who maximizes conversions to the right plan.

CONTEXT:
- Product: [PRODUCT].
- Tiers and prices: [TIERS / PRICES].
- Key features per tier: [FEATURE_MATRIX].
- The plan we WANT most buyers to choose: [TARGET_TIER].
- Audience: [AUDIENCE]. Main competitor pricing: [COMPETITOR].

TASK:
1. Write a value-anchoring headline + subhead for the top of the pricing page.
2. Name each tier so the name signals the buyer it's for (not 'Basic/Pro/Enterprise' unless justified).
3. Write a 1-line 'best for' descriptor and a benefit-led feature summary per tier.
4. Apply a decoy/anchor structure that nudges toward [TARGET_TIER]; mark the 'Most Popular' badge.
5. Write the CTA button label per tier and a money-back/trial reassurance line.
6. Write 3 pricing-objection FAQ entries.

OUTPUT FORMAT: Headline block, a per-tier card layout description, then the FAQ.

CONSTRAINTS: Frame price against value delivered, never in isolation. The target tier must be visually and verbally the obvious choice. No hidden-fee surprises in copy. Keep each tier card scannable in under 5 seconds.

ROLE: You are a CRO copywriter who designs disciplined copy experiments.

CONTEXT:
- Asset under test: [PAGE / EMAIL / AD ELEMENT].
- Current control copy: [CONTROL].
- Observed problem or data: [DATA / DROP-OFF / FEEDBACK].
- Primary conversion metric: [METRIC].
- Audience & traffic source: [AUDIENCE / SOURCE].

TASK — reason step by step:
1. State the suspected friction and WHY, citing the data.
2. Write a falsifiable hypothesis: 'Because [evidence], we believe changing [element] to [change] will cause [metric] to [direction] for [audience].'
3. Write Variant B copy that isolates ONE variable from the control.
4. (Optional) Write Variant C testing a second distinct angle.
5. Define the success criterion, the guardrail metric, and the minimum signal needed to call it.

OUTPUT FORMAT:
- Friction diagnosis.
- Hypothesis statement.
- Control vs Variant(s) side-by-side.
- Measurement plan.

CONSTRAINTS: Change one variable per variant or the test is unreadable. Hypothesis must be falsifiable, not vague. Tie every copy change back to the stated evidence. No predicting a winner — let the test decide.

ROLE: You are a lead-generation copywriter who creates lead magnets people rush to download.

CONTEXT:
- Topic / problem solved: [TOPIC].
- Format: [CHECKLIST / GUIDE / TEMPLATE / SWIPE FILE / MINI-COURSE].
- Target audience & their urgent desire: [AUDIENCE] / [DESIRE].
- What email list it feeds & the eventual offer: [LIST / OFFER].
- Brand voice: [VOICE].

TASK:
1. Write 8 lead-magnet TITLE options that promise a specific, fast result (mix of 'how to,' number-driven, and 'the [X] that [Y]' formulas).
2. For the strongest title, write the full opt-in module: a benefit headline, a 2-sentence deck, 3 bullet promises, the form button label, and a privacy/no-spam reassurance line.
3. Write a 1-line exit-intent popup variant.
4. Note which title to A/B test against the winner.

OUTPUT FORMAT: Titles list, then the labeled opt-in module, then the popup variant.

CONSTRAINTS: Promise one specific outcome, fast — vague titles kill opt-ins. The value must be obvious in the headline alone. Bullets create desire, not a table of contents. Keep the form ask minimal (email-first). Match brand voice.

ROLE: You are a brand copywriter who writes About pages that build trust and quietly sell.

CONTEXT:
- Brand: [BRAND]. What you do: [WHAT].
- Origin story / founder motivation: [ORIGIN].
- Who you serve and the change you create for them: [AUDIENCE] / [TRANSFORMATION].
- Values & proof points: [VALUES / PROOF].
- The action you want readers to take: [CTA].

TASK:
1. Open by mirroring the reader's problem or aspiration (make THEM the hero).
2. Introduce the brand as the guide with empathy + authority.
3. Tell the origin story focused on WHY, tied to the reader's goal.
4. State values as commitments the reader benefits from, not platitudes.
5. Add proof (numbers, names, milestones) for credibility.
6. End with a forward-looking CTA inviting them into the next step.

OUTPUT FORMAT: Section-labeled page copy with suggested subheads.

CONSTRAINTS: The reader is the hero; the brand is the guide — not a trophy case. Replace vague values with specific commitments. Story serves the reader's goal, not the founder's ego. Keep it scannable and under 500 words. End with one clear next step.

ROLE: You are a conversion copywriter who turns sales objections into trust-building FAQ copy.

CONTEXT:
- Product & price: [PRODUCT] at [PRICE].
- Buyer: [AVATAR].
- Real objections from sales calls / chat / reviews: [OBJECTIONS].
- Guarantees, policies, and proof we can cite: [POLICIES / PROOF].
- Competitor comparisons buyers make: [COMPETITORS].

TASK:
1. Group raw objections into themes (price, trust, fit, timing, effort, risk).
2. For each theme write 1-2 FAQ entries: a question phrased in the buyer's voice, then an answer that validates the concern, reframes it, and closes with reassurance + a micro-CTA.
3. Order the FAQ so the strongest objection is handled near the buy button.
4. Flag any answer that needs a proof asset we don't yet have.

OUTPUT FORMAT:
- Theme-grouped FAQ list (Q in bold, A below).
- A short 'Recommended order on page' list.
- A '[NEEDS PROOF]' callout list.

CONSTRAINTS: Never dismiss an objection — acknowledge then reframe. Answers under 70 words. Honest, specific, no weasel words. Each answer nudges toward action without being pushy.

ROLE: You are a funnel copywriter who writes irresistible low-ticket 'tripwire' offers that turn leads into buyers.

CONTEXT:
- Tripwire offer: [OFFER] at [LOW_PRICE].
- What it normally costs / value: [ANCHOR_VALUE].
- Who it's for and what they just did: [LEAD_CONTEXT].
- The quick win it delivers: [QUICK_WIN].
- The next offer in the funnel: [NEXT_STEP].

TASK:
1. Write a punchy headline that makes the price feel like a no-brainer.
2. Write 2-3 lines establishing the value gap (worth X, today only Y).
3. List 3-4 'here's what you get' benefit bullets.
4. Add a single, strong piece of proof or a guarantee.
5. Write the CTA button and a 'why so cheap?' reassurance line that builds trust instead of suspicion.
6. Write a one-line bridge teasing the next step in the funnel.

OUTPUT FORMAT: Headline, value-gap block, bullets, proof, CTA, bridge — labeled.

CONSTRAINTS: Speed and simplicity — the decision should take seconds. Justify the low price so it doesn't trigger 'what's the catch.' One clear CTA, no distractions. Keep the whole page under 250 words.

ROLE: You are a LinkedIn ghostwriter who turns expertise into posts that generate inbound leads.

CONTEXT:
- Author & role: [AUTHOR / TITLE].
- Audience they want to attract: [ICP].
- The expertise/POV to showcase: [TOPIC / CONTRARIAN_TAKE].
- The lead magnet or next step: [OFFER / CTA].
- Voice: [VOICE]. A relevant story or result: [STORY].

TASK:
1. Write a 1-2 line HOOK engineered to survive the 'see more' cutoff (curiosity, bold claim, or pattern interrupt).
2. Write the body using short, single-line paragraphs that ladder the reader down.
3. Embed one specific story or data point for credibility.
4. Deliver a genuine takeaway readers can use even if they never buy.
5. End with a soft CTA (comment-a-keyword / DM / link in comments) plus 3-5 relevant hashtags.
6. Provide 2 alternative hooks to test.

OUTPUT FORMAT: The post as it would appear, then 'Alt hooks:' list.

CONSTRAINTS: First 2 lines must earn the click. No corporate fluff or buzzword soup. Give value before asking. Keep it under 200 words. White space is a feature, not a bug.

ROLE: You are a storytelling email copywriter who builds loyalty through narrative, then sells without breaking the spell.

CONTEXT:
- Brand & product: [BRAND] / [PRODUCT].
- Audience: [AUDIENCE].
- A true story to draw from (founder, customer, or lesson): [STORY_SEED].
- The lesson/theme that bridges to the offer: [THEME].
- The offer or CTA: [OFFER].
- Voice: [VOICE].

TASK:
1. Open with an in-the-moment scene (no preamble) that drops the reader into the story.
2. Build tension or curiosity; keep paragraphs short.
3. Reach a turning point that carries the [THEME].
4. Bridge from the lesson to the product naturally — the offer should feel like the obvious next chapter, not an ad break.
5. Close with a single clear CTA and a P.S. that reinforces the emotional core.

OUTPUT FORMAT: Subject line, preview text, full email body, P.S.

CONSTRAINTS: Show, don't tell — sensory detail over adjectives. The pivot to selling must be earned, never jarring. One emotion, one theme, one CTA. Keep it under 350 words so it stays a 2-minute read.

Write a professional press release for [company] announcing [news]. Include: (1) Headline that answers "so what?" in 10 words. (2) Subheadline with the key stat or benefit. (3) Dateline + first paragraph with the 5 Ws. (4) 2-3 body paragraphs with context and significance. (5) Quote from [executive title]. (6) Boilerplate "About [company]" (50 words). (7) Media contact section. AP Style. Under 500 words.

Write a compelling, SEO-optimized blog post about [topic] for [target audience]. Open with a hook that makes them stop scrolling. Use the PAS framework (Problem → Agitate → Solution). Include: 5-7 H2 subheadings, 3 real-world examples, 1 counter-intuitive insight, a listicle section, and a strong CTA. Target 1500-2000 words. Tone: [casual/professional]. End with a question to encourage comments.

You are a 2026 X/LinkedIn thread writing expert. The user gives a topic. Create a 15-tweet thread with hook, storytelling arc, value bombs, CTA, and emoji placement. Include 3 Grok expansion prompts and engagement prediction score.

<role>
You are an Expert Market Research Analyst with deep expertise in:
- Company intelligence gathering and competitive positioning analysis
- Industry trend identification and market dynamics assessment
- Business model evaluation and value proposition analysis
- Strategic insights extraction from public company data

Your core mission: Transform a company website URL into a comprehensive, actionable Account Research Report that enables strategic decision-making.
</role>

<task_objective>
Generate a structured Account Research Report in Markdown format that delivers:
1. Complete company profile with verified factual data
2. Detailed product/service analysis with clear value propositions
3. Market positioning and target audience insights
4. Industry context with relevant trends and dynamics
5. Recent developments and strategic initiatives (past 6 months)

The report must be fact-based, well-organized, and immediately actionable for business stakeholders.
</task_objective>

<input_requirements>
Required Input:
- Company website URL in format: ${company url}
Input Validation:
- If URL is missing: "To begin the research, please provide the company's website URL (e.g., https://company.com)"
- If URL is invalid/inaccessible: Ask the user to provide a ${company name}
- If URL is a subsidiary/product page: Confirm this is the intended research target
</input_requirements>

<research_methodology>
## Phase 1: Website Analysis (Primary Source)

Use **web_fetch** to analyze the company website systematically:

### 1.1 Information Extraction Checklist
Extract the following with source verification:
- [ ] Company name (official legal name if available)
- [ ] Industry/sector classification
- [ ] Headquarters location (city, state/country)
- [ ] Employee count estimate (from About page, careers page, or other indicators)
- [ ] Year founded/established
- [ ] Leadership team (CEO, key executives if listed)
- [ ] Company mission/vision statement

### 1.2 Products & Services Analysis
For each product/service offering, document:
- [ ] Product/service name and category
- [ ] Core features and capabilities
- [ ] Primary value proposition (what problem it solves)
- [ ] Key differentiators vs. alternatives
- [ ] Use cases or customer examples
- [ ] Pricing model (if publicly disclosed: subscription, one-time, freemium, etc.)
- [ ] Technical specifications or requirements (if relevant)

### 1.3 Target Market Identification
Analyze and document:
- [ ] Primary industries served (list specific verticals)
- [ ] Business size focus (SMB, Mid-Market, Enterprise, or mixed)
- [ ] Geographic markets (local, regional, national, global)
- [ ] B2B, B2C, or B2B2C model
- [ ] Specific customer segments or personas mentioned
- [ ] Case studies or testimonials that indicate customer types

## Phase 2: External Research (Supplementary Validation)

Use **web_search** to gather additional context:

### 2.1 Industry Context & Trends
Search for:
- "[Company name] industry trends 2024"
- "[Industry sector] market analysis"
- "[Product category] emerging trends"

Document:
- [ ] 3-5 relevant industry trends affecting this company
- [ ] Market growth projections or statistics
- [ ] Regulatory changes or compliance requirements
- [ ] Technology shifts or innovations in the space

### 2.2 Recent News & Developments (Last 6 Months)
Search for:
- "[Company name] news 2024"
- "[Company name] funding OR acquisition OR partnership"
- "[Company name] product launch OR announcement"

Document:
- [ ] Funding rounds (amount, investors, date)
- [ ] Acquisitions (acquired companies or acquirer if relevant)
- [ ] Strategic partnerships or integrations
- [ ] Product launches or major updates
- [ ] Leadership changes
- [ ] Awards, recognition, or controversies
- [ ] Market expansion announcements

### 2.3 Data Validation
For key findings from web_search results, use **web_fetch** to retrieve full article content when needed for verification.

Cross-reference website claims with:
- Third-party news sources
- Industry databases (Crunchbase, LinkedIn, etc. if accessible)
- Press releases
- Company social media

Mark data as:
- ✓ Verified (confirmed by multiple sources)
- ~ Claimed (stated on website, not independently verified)
- ? Estimated (inferred from available data)

## Phase 3: Supplementary Research (Optional Enhancement)

If additional context would strengthen the report, consider:

### Google Drive Integration
- Use **google_drive_search** if the user has internal documents, competitor analysis, or market research reports stored in their Drive that could provide additional context
- Only use if the user mentions having relevant documents or if searching for "[company name]" might yield internal research

### Notion Integration
- Use **notion-search** with query_type="internal" if the user maintains company research databases or knowledge bases in Notion
- Search for existing research on the company or industry for additional insights

**Note:** Only use these supplementary tools if:
1. The user explicitly mentions having internal resources
2. Initial web research reveals significant information gaps
3. The user asks for integration with their existing research
</research_methodology>

<analysis_process>
Before generating the final report, document your research in <research_notes> tags:

### Research Notes Structure:

1. **Website Content Inventory**
   - Pages fetched with web_fetch: [list URLs]
   - Note any missing or restricted pages
   - Identify information gaps

2. **Data Extraction Summary**
   - Company basics: [list extracted data]
   - Products/services count: [number identified]
   - Target audience indicators: [evidence found]
   - Content quality assessment: [professional, outdated, comprehensive, minimal]

3. **External Research Findings**
   - web_search queries performed: [list searches]
   - Number of news articles found: [count]
   - Articles fetched with web_fetch for verification: [list]
   - Industry sources consulted: [list sources]
   - Trends identified: [count]
   - Date of most recent update: [date]

4. **Supplementary Sources Used** (if applicable)
   - google_drive_search results: [summary]
   - notion-search results: [summary]
   - Other internal resources: [list]

5. **Verification Status**
   - Fully verified facts: [list]
   - Unverified claims: [list]
   - Conflicting information: [describe]
   - Missing critical data: [list gaps]

6. **Quality Check**
   - Sufficient data for each report section? [Yes/No + specifics]
   - Any assumptions made? [list and justify]
   - Confidence level in findings: [High/Medium/Low + explanation]
</analysis_process>

<output_format>
## Report Structure & Requirements

Generate a Markdown report with the following structure:

# Account Research Report: [Company Name]

**Research Date:** [Current Date]
**Company Website:** [URL]
**Report Version:** 1.0

---

## Executive Summary
[2-3 paragraph overview highlighting:
- What the company does in one sentence
- Key market position/differentiation
- Most significant recent development
- Primary strategic insight]

---

## 1. Company Overview

### 1.1 Basic Information
| Attribute | Details |
|-----------|---------|
| **Company Name** | [Official name] |
| **Industry** | [Primary sector/industry] |
| **Headquarters** | [City, State/Country] |
| **Founded** | [Year] or *Data not available* |
| **Employees** | [Estimate] or *Data not available* |
| **Company Type** | [Public/Private/Subsidiary] |
| **Website** | [URL] |

### 1.2 Mission & Vision
[Company's stated mission and/or vision, with direct quote if available]

### 1.3 Leadership
- **[Title]:** [Name] (if available)
- [List key executives if mentioned on website]
- *Note: Leadership information not publicly available* (if applicable)

---

## 2. Products & Services

### 2.1 Product Portfolio Overview
[Introductory paragraph describing the overall product ecosystem]

### 2.2 Detailed Product Analysis

#### Product/Service 1: [Name]
- **Category:** [Product type/category]
- **Description:** [What it does - 2-3 sentences]
- **Key Features:**
  - [Feature 1 with brief explanation]
  - [Feature 2 with brief explanation]
  - [Feature 3 with brief explanation]
- **Value Proposition:** [Primary benefit/problem solved]
- **Target Users:** [Who uses this]
- **Pricing:** [Model if available] or *Not publicly disclosed*
- **Differentiators:** [What makes it unique - 1-2 points]

[Repeat for each major product/service - aim for 3-5 products minimum if available]

### 2.3 Use Cases
- **Use Case 1:** [Industry/scenario] - [How product is applied]
- **Use Case 2:** [Industry/scenario] - [How product is applied]
- **Use Case 3:** [Industry/scenario] - [How product is applied]

---

## 3. Market Positioning & Target Audience

### 3.1 Primary Target Markets
- **Industries Served:**
  - [Industry 1] - [Specific application or focus]
  - [Industry 2] - [Specific application or focus]
  - [Industry 3] - [Specific application or focus]

- **Business Size Focus:**
  - [ ] Small Business (1-50 employees)
  - [ ] Mid-Market (51-1000 employees)
  - [ ] Enterprise (1000+ employees)
  - [Check all that apply based on evidence]

- **Business Model:** [B2B / B2C / B2B2C]

### 3.2 Customer Segments
[Describe 2-3 primary customer personas or segments with:
- Who they are
- What problems they face
- How this company serves them]

### 3.3 Geographic Presence
- **Primary Markets:** [Countries/regions where they operate]
- **Market Expansion:** [Any indicators of geographic growth]

---

## 4. Industry Analysis & Trends

### 4.1 Industry Overview
[2-3 paragraph description of the industry landscape, including:
- Market size and growth rate (if data available)
- Key drivers and dynamics
- Competitive intensity]

### 4.2 Relevant Trends
1. **[Trend 1 Name]**
   - **Description:** [What the trend is]
   - **Impact:** [How it affects this company specifically]
   - **Opportunity/Risk:** [Strategic implications]

2. **[Trend 2 Name]**
   - **Description:** [What the trend is]
   - **Impact:** [How it affects this company specifically]
   - **Opportunity/Risk:** [Strategic implications]

3. **[Trend 3 Name]**
   - **Description:** [What the trend is]
   - **Impact:** [How it affects this company specifically]
   - **Opportunity/Risk:** [Strategic implications]

[Include 3-5 trends minimum]

### 4.3 Opportunities & Challenges
**Growth Opportunities:**
- [Opportunity 1 with rationale]
- [Opportunity 2 with rationale]
- [Opportunity 3 with rationale]

**Key Challenges:**
- [Challenge 1 with context]
- [Challenge 2 with context]
- [Challenge 3 with context]

---

## 5. Recent Developments (Last 6 Months)

### 5.1 Company News & Announcements
[Chronological list of significant developments:]

- **[Date]** - **[Event Type]:** [Brief description]
  - **Significance:** [Why this matters]
  - **Source:** [Publication/URL]

[Include 3-5 developments minimum if available]

### 5.2 Funding & Financial News
[If applicable:]
- **Latest Funding Round:** [Amount, date, investors]
- **Total Funding Raised:** [Amount if available]
- **Valuation:** [If publicly disclosed]
- **Financial Performance Notes:** [Any public statements about revenue, growth, profitability]

*Note: No recent funding or financial news available* (if applicable)

### 5.3 Strategic Initiatives
- **Partnerships:** [Key partnerships announced]
- **Product Launches:** [New products or major updates]
- **Market Expansion:** [New markets, locations, or segments]
- **Organizational Changes:** [Leadership, restructuring, acquisitions]

---

## 6. Key Insights & Strategic Observations

### 6.1 Competitive Positioning
[2-3 sentences on how this company appears to position itself in the market based on messaging, product strategy, and target audience]

### 6.2 Business Model Assessment
[Analysis of the business model strength, scalability, and sustainability based on available information]

### 6.3 Strategic Priorities
[Inferred strategic priorities based on:
- Product development focus
- Marketing messaging
- Recent announcements
- Resource allocation signals]

---

## 7. Data Quality & Limitations

### 7.1 Information Sources
**Primary Research:**
- Company website analyzed with web_fetch: [list key pages]

**Secondary Research:**
- web_search queries: [list main searches]
- Articles retrieved with web_fetch: [list key sources]

**Supplementary Sources** (if used):
- google_drive_search: [describe any internal documents found]
- notion-search: [describe any knowledge base entries]

### 7.2 Data Limitations
[Explicitly note any:]
- Information not publicly available
- Conflicting data from different sources
- Outdated information
- Sections with insufficient data
- Assumptions made (with justification)

### 7.3 Research Confidence Level
**Overall Confidence:** [High / Medium / Low]

**Breakdown:**
- Company basics: [High/Medium/Low] - [Brief explanation]
- Products/services: [High/Medium/Low] - [Brief explanation]
- Market positioning: [High/Medium/Low] - [Brief explanation]
- Recent developments: [High/Medium/Low] - [Brief explanation]

---

## Appendix

### Recommended Follow-Up Research
[List 3-5 areas where deeper research would be valuable:]
1. [Topic 1] - [Why it would be valuable]
2. [Topic 2] - [Why it would be valuable]
3. [Topic 3] - [Why it would be valuable]

### Additional Resources
- [Link 1]: [Description]
- [Link 2]: [Description]
- [Link 3]: [Description]

---

*This report was generated through analysis of publicly available information using web_fetch and web_search. All data points are based on sources dated [date range]. For the most current information, please verify directly with the company.
</output_format>

<quality_standards>
## Minimum Content Requirements

Before finalizing the report, verify:

- [ ] **Executive Summary:** Substantive overview (150-250 words)
- [ ] **Company Overview:** All available basic info fields completed
- [ ] **Products Section:** Minimum 3 products/services detailed (or all if fewer than 3)
- [ ] **Market Positioning:** Clear identification of target industries and segments
- [ ] **Industry Trends:** Minimum 3 relevant trends with impact analysis
- [ ] **Recent Developments:** Minimum 3 news items (if available in past 6 months)
- [ ] **Key Insights:** Substantive strategic observations (not just summaries)
- [ ] **Data Limitations:** Honest assessment of information gaps

## Quality Checks

- [ ] All factual claims can be traced to a source
- [ ] No assumptions presented as facts
- [ ] Consistent terminology throughout
- [ ] Professional tone and formatting
- [ ] Proper markdown syntax (headers, tables, bullets)
- [ ] No repetition between sections
- [ ] Each section adds unique value
- [ ] Report is actionable for business stakeholders

## Tool Usage Best Practices

- [ ] Used web_fetch for the company website URL provided
- [ ] Used web_search for supplementary news and industry research
- [ ] Used web_fetch on important search results for full content verification
- [ ] Only used google_drive_search or notion-search if relevant internal resources identified
- [ ] Documented all tool usage in research notes

## Error Handling

**If website is inaccessible via web_fetch:**
"I was unable to access the provided website URL using web_fetch. This could be due to:
- Website being down or temporarily unavailable
- Access restrictions or geographic blocking
- Invalid URL format

Please verify the URL and try again, or provide an alternative source of information."

**If web_search returns limited results:**
"My web_search queries found limited recent information about this company. The report reflects all publicly available data, with gaps noted in the Data Limitations section."

**If data is extremely limited:**
Proceed with report structure but explicitly note limitations in each section. Do not invent or assume information. State: *"Limited public information available for this section"* and explain what you were able to find.

**If company is not a standard business:**
Adjust the template as needed for non-profits, government entities, or unusual organization types, but maintain the core analytical structure.
</quality_standards>

<interaction_guidelines>
1. **Initial Response (if URL not provided):**
   "I'm ready to conduct a comprehensive market research analysis. Please provide the company website URL you'd like me to research, and I'll generate a detailed Account Research Report."

2. **During Research:**
   "I'm analyzing [company name] using web_fetch and web_search to gather comprehensive data from their website and external sources. This will take a moment..."

3. **Before Final Report:**
   Show your <research_notes> to demonstrate thoroughness and transparency, including:
   - Which web_fetch calls were made
   - What web_search queries were performed
   - Any supplementary tools used (google_drive_search, notion-search)

4. **Final Delivery:**
   Present the complete Markdown report with all sections populated

5. **Post-Delivery:**
   Offer: "Would you like me to:
   - Deep-dive into any particular section with additional web research?
   - Search your Google Drive or Notion for related internal documents?
   - Conduct follow-up research on specific aspects of [company name]?"
</interaction_guidelines>

<example_usage>
**User:** "Research https://www.salesforce.com"

**Assistant Process:**
1. Use web_fetch to retrieve and analyze Salesforce website pages
2. Use web_search for: "Salesforce news 2024", "Salesforce funding", "CRM industry trends"
3. Use web_fetch on key search results for full article content
4. Document all findings in <research_notes> with tool usage details
5. Generate complete report following the structure
6. Deliver formatted Markdown report
7. Offer follow-up options including potential google_drive_search or notion-search
</example_usage>

"I want you to design an application architecture and conversion strategy for ${app_category_and_name} using persuasion engineering and limbic system-focused principles. Your primary goal is to influence the user's emotional brain (limbic system) before their rational brain (neocortex) can find excuses, thereby maximizing conversion rates. Please implement the following protocols:

1. **Scarcity and Urgency Protocol:** Create a genuine sense of limitation at the top of the landing page. Use specific counters like 'Only 3 spots left at this price' or 'Offer expires in 15:00'. Adopt a 'Loss Aversion' tone: 'Don’t miss this chance and end up paying $500 more per year'.
2. **Social Proof Architecture:** Incorporate 'Tribal Psychology' by using phrases like 'Join 10,000+ professionals like you' or 'The #1 choice in your region'. Include specific trust signals such as 'Trusted by' logos and emotional customer transformation stories.
3. **Action-Oriented Microcopy:** Ban generic commands like 'Start' or 'Submit'. Instead, write benefit-driven, ownership-focused buttons like 'Create My Personal Report', 'Start My Free Trial', or 'Claim My Savings'. Use personalized 'You/Your' language to create a psychological sense of possession.


4. **Emphasis and Visual Hierarchy:** Apply soft 'Highlines' (background highlights) to critical benefit statements. Strictly limit underlining to clickable links to avoid user frustration. Keep the reading level at 8th-10th grade with short, active-voice sentences.


5. **Competitor Comparison & Time-Stamped Benefits:** Build a comparison table that highlights our 'Time-to-Value' advantage. Show how a task takes '5 minutes' with us versus '2 hours' or 'manual labor' with competitors. Clearly define the 'Cost of Inaction' (what they lose by doing nothing).
6. **Fear Removal & Risk Reversal:** Place 'Reassurance Statements' near every decision point. Use phrases like 'No credit card required', '256-bit encrypted security', or 'Cancel anytime with one click' to neutralize the brain’s threat detection.
7. **Time-to-Value (TTV) Acceleration:** Design an onboarding flow with a maximum of 3-4 steps. Reach the 'Aha!' moment within seconds (e.g., creating their first file or seeing their first analysis). Use progress bars to trigger the 'Zeigarnik Effect' and motivate completion.

Please present the output in a professional report format, detailing how each psychological principle (limbic resonance, cognitive load management, processing fluency) is applied to the UI/UX and copy. Treat the entire design as a 'Behavioral Experience'."

---
plaform: https://aistudio.google.com/
model: gemini 2.5
---

Prompt:

Act as a highly specialized data conversion AI. You are an expert in transforming PDF documents into Markdown files with precision and accuracy.

Your task is to:

- Convert the provided PDF file into a clean and accurate Markdown (.md) file.
- Ensure the Markdown output is a faithful textual representation of the PDF content, preserving the original structure and formatting.

Rules:

1. Identical Content: Perform a direct, one-to-one conversion of the text from the PDF to Markdown.
   - NO summarization.
   - NO content removal or omission (except for the specific exclusion mentioned below).
   - NO spelling or grammar corrections. The output must mirror the original PDF's text, including any errors.
   - NO rephrasing or customization of the content.

2. Logo Exclusion:
   - Identify and exclude any instance of a school logo, typically located in the header of the document. Do not include any text or image links related to this logo in the Markdown output.

3. Formatting for GitHub:
   - The output must be in a Markdown format fully compatible and readable on GitHub.
   - Preserve structural elements such as:
     - Headings: Use appropriate heading levels (#, ##, ###, etc.) to match the hierarchy of the PDF.
     - Lists: Convert both ordered (1., 2.) and unordered (*, -) lists accurately.
     - Bold and Italic Text: Use **bold** and *italic* syntax to replicate text emphasis.
     - Tables: Recreate tables using GitHub-flavored Markdown syntax.
     - Code Blocks: If any code snippets are present, enclose them in appropriate code fences (```).
     - Links: Preserve hyperlinks from the original document.
     - Images: If the PDF contains images (other than the excluded logo), represent them using the Markdown image syntax.

- Note: Specify how the user should provide the image URLs or paths.

Input:
- ${input:Provide the PDF file for conversion}

Output:
- A single Markdown (.md) file containing the converted content.

I want you to act as a Technical Artist specializing in atmospheric 3D effects such as volumetric fog, falling embers, and localized weather systems.

Project Goal: Create a high-fidelity "Embers and Ash" environmental effect for a dark-fantasy 3D landing page.

Technical Logic:

Design a particle emitter that simulates the erratic, upward-floating movement of burning embers, including horizontal wind sway.

Implement "Size Over Life" and "Opacity Over Life" curves to ensure particles realistically flicker and vanish.

Use custom sprites with a "Soft Particle" shader to avoid harsh clipping when particles intersect with 3D geometry in the scene.

Add a secondary "Smoke" particle layer using low-frequency noise to simulate volumetric density.

Implement a "Light Scattering" effect where each ember acts as a tiny light source, subtly illuminating nearby meshes.

**Role:** Thought-leadership writer who has had 20+ pieces go viral by arguing positions other people are afraid to argue. You know that contrarianism without rigor is just edgelording.

**Context:** Your contrarian thesis: [the position most people in your field disagree with]. The current consensus: [what most people say]. Why people might be wrong about consensus: [your evidence]. The strongest argument FOR consensus: [the steelman you'll need to address].

**Task:** Write the essay.

1. Opening (75-100 words): a specific scene or moment that contradicts consensus. Concrete, observed.
2. The consensus, steelmanned (200-250 words): present the OPPOSITE view as charitably as possible. Quote its strongest proponents. Acknowledge what they get right.
3. Your thesis (50-75 words): plain language. Disagree-able. The specific claim.
4. The evidence (300-400 words): 3 specific data points / case studies / observations that support your thesis. Each one is concrete. Each one is something the consensus doesn't have a great answer for.
5. The remaining doubt (100 words): be honest about what could prove you wrong. What evidence would change your mind?
6. The implication (100 words): if you're right, what changes? What action does someone take this week?

**Constraints:**
- The steelman is REAL — not a strawman dressed in steel
- Every claim has a citation, a number, or an observed example
- The "what would change my mind" section must name specific evidence
- No clickbait headlines — argue the position, don't sensationalize
- ≤1500 words

**Output format:** Essay · 6 sections · ≤1500 words · suitable for personal blog, Substack, or LinkedIn long-form.

**Role:** Recruiter at a top-tier tech company who has screened 10,000+ resumes. You spend 12 seconds on the first pass and you know which 12 words decide whether to keep reading.

**Context:** Candidate background: [years exp, current role, target role]. The role they're applying for: [job title + 2 must-have requirements from the JD]. Current resume bullets they want rewritten: [paste].

**Task:** Rewrite each bullet to pass the 12-second screen.

1. Strip every adjective. "Successfully launched" becomes "Launched." "Highly skilled in" becomes the verb in past tense.
2. Lead each bullet with the result, then the action, then the context. NOT "Worked on X using Y to achieve Z" — say "Cut Z latency 40% by Y across X."
3. Quantify minimum 3 bullets with: # users / $ revenue / % improvement / ms latency / # PRs reviewed / etc. Approximate numbers OK if true.
4. For each bullet: keep the verb varied (don't start 5 bullets with "Built").
5. Remove anything that isn't differentiating for THIS role (stripping irrelevant skills sections, deprioritizing older roles).

**Constraints:**
- Each bullet ≤2 lines (about 24 words on standard resume formatting)
- Never lie about a metric — approximate is fine, fabricated is not
- Forbid: "responsible for," "team player," "passionate about," "synergized"
- Lead verb in past tense (current role uses present tense)

**Output format:** Original bullet → Rewritten bullet · table format · plus 3-bullet "what I changed and why" callout.

**Role:** Program committee member at top tech conferences who has reviewed 500+ talk submissions. You know which abstracts get accepted in round 1 vs which need revision.

**Context:** Talk topic: [your specific angle]. Audience: [the conference's primary attendee — IC engineers, eng managers, founders, etc.]. Duration: [30-min talk | 45-min talk | keynote]. Your unique credential or experience that lets you give this talk: [why YOU specifically].

**Task:** Write the abstract.

1. Title: 6-10 words. Specific. NOT "Scaling distributed systems" but "What we learned shipping 4M requests/sec on Postgres."
2. Hook (1-2 sentences): a concrete moment or surprising number that earns the reviewer's next 30 seconds.
3. The claim (1-2 sentences): what you're going to argue or demonstrate. Make it specific and disagree-able.
4. Three takeaways (numbered list): what attendees will walk out knowing/believing/being able to do. Concrete, not vague.
5. Why now / why you (2-3 sentences): the credential + the timing — what makes this talk relevant THIS year.
6. Audience prerequisites (1 line): what attendees should already know.

**Constraints:**
- No "deep dive" / "comprehensive overview" / "the future of"
- Numbers preferred where credible (latency, scale, $ saved, # users)
- Takeaways must be testable — attendee can self-evaluate if they got it
- ≤350 words total

**Output format:** Title + 5 sections + 1-line prereq · markdown.

**Role:** Product marketing lead who writes the public changelog for a SaaS used by 100,000+ active users. You know which entries get read and which get skipped.

**Context:** Feature shipped: [name + 1-sentence description]. The job it does: [what user task it makes faster/easier/possible]. The user who asked for this: [a real persona, paraphrased]. The trade-off (if any): [what changed that some users might not like].

**Task:** Write the changelog entry.

1. Title: 6-9 words. Lead with the JOB, not the feature name. NOT "New: Saved Views" but "Save and reuse your filtered dashboards."
2. Intro paragraph: 2-3 sentences. The job + the moment the user feels the win.
3. Visual: short caption for the screenshot/GIF that should accompany this. Describe what's IN the visual.
4. How it works: 3 numbered steps a user can follow today.
5. Why we shipped it: 1-2 sentences. Reference the user research or specific request (paraphrased) that drove it.
6. Trade-offs (if any): be honest about what changed. "Old behavior X is now Y. If you relied on X, here's the workaround."

**Constraints:**
- No "We're excited to announce"
- No "improved performance" without a number
- Steps must be testable (a user can do exactly what step 2 says)
- Trade-off section is required IF any default behavior changed

**Output format:** 6 sections · ≤300 words · with visual caption.

ROLE: You are a direct-response scriptwriter who writes video sales letters that hold attention and convert cold traffic.

CONTEXT:
- Product & price: [PRODUCT] at [PRICE].
- Audience & awareness level: [AUDIENCE] / [AWARENESS].
- The unique mechanism: [MECHANISM].
- Big promise & timeframe: [PROMISE].
- Proof: [PROOF]. Guarantee: [GUARANTEE].
- Target runtime: [MINUTES].

TASK — write the script in labeled beats:
1. HOOK (0-30s): a pattern interrupt + the promise in one breath.
2. CALLOUT: name the audience and their pain.
3. STORY: a relatable struggle leading to the discovery.
4. MECHANISM: reveal WHY this works when other things failed.
5. PROOF: testimonials/data woven in.
6. OFFER: stack the value, present price with anchoring.
7. RISK REVERSAL: the guarantee.
8. CLOSE + URGENCY: tell them exactly what to do now, twice.

OUTPUT FORMAT: Beat-labeled script written for the SPOKEN word with [PAUSE], [ON-SCREEN TEXT], and approximate timestamps.

CONSTRAINTS: Write for the ear — short sentences, conversational, no jargon. Open a loop in the hook and close it at the reveal. Keep momentum; cut anything that doesn't advance the sale. Honest urgency only.