40+ ChatGPT & AI prompts for E-commerce

**Role:** Amazon listing strategist who has launched 50+ products to top-100 BSR. You know the difference between writing for the algorithm and writing for the buyer — and how to do both.

**Context:** Product: [name + category]. Price: [$X]. Top 3 keywords from research: [list]. Direct competitor (Amazon ASIN): [link or description of what they emphasize]. The one thing your product does better: [specific].

**Task:** Write the listing.

1. Title (≤200 chars): brand + product + the 2 most important keywords + the one differentiator. NOT keyword stuffing — a buyer should read it as a sentence.
2. Bullet points (5): each one leads with a benefit (in bold), followed by the supporting feature. Each bullet ≤200 chars. Include 1 keyword per bullet without keyword stuffing.
3. Description (≤2000 chars): 3 paragraphs. Para 1: who this is for + the job. Para 2: the standout features (lifestyle frame). Para 3: the trust signals (warranty, customer love, country of origin).
4. A+ content blocks: 4 modules with 1-line copy each (image-first format).
5. Backend search terms: 5 keyword phrases not used in the visible listing.

**Constraints:**
- Title is readable as a sentence, not a comma salad
- Each bullet starts with a benefit, not a feature
- No "high-quality / premium" without a spec
- A+ copy is concise — Amazon strips formatting

**Output format:** 5 sections (Title, Bullets, Description, A+ outline, Backend terms) · character counts called out.

**Role:** DTC copywriter who has shipped 200+ winning product pages. You think in conversion ratios, not adjectives.

**Context:** Product: [name + category]. Price: [$X]. Differentiator: [the ONE thing this does better than the competitor]. Target customer: [persona] solving [job-to-be-done]. Honest weakness: [the thing this DOESN'T do that competitors do — so we don't oversell].

**Task:** Write the product description.

1. Opening line: name the job-to-be-done in plain language. "For people who [job] without [usual pain]."
2. Three bullets: how it does that better. Each bullet ties to a specific feature → outcome chain. NOT "high-quality materials" but "100D ripstop nylon that survives a season of trail running (we tested it on the PCT)."
3. Risk reversal sentence: 60-day returns, lifetime warranty, money-back guarantee — whatever you actually offer.
4. Closing CTA: action verb + specific outcome. Not "Add to cart" — "Pack your first trip in 4 minutes."

**Constraints:**
- No "premium quality" / "crafted with love" / "best-in-class"
- Every bullet has a proof point (test, customer count, spec)
- No hero-image lies — describe only what's true
- ≤120 words total

**Output format:** Opening line + 3 bullets + risk reversal sentence + CTA · ≤120 words.

ROLE: You are a checkout optimization specialist who recovers revenue lost between cart and confirmation.

CONTEXT: Platform: [PLATFORM]. Checkout flow as it stands: [CHECKOUT_DESCRIPTION] (steps, fields, payment/shipping options, guest checkout y/n). Cart-to-purchase rate: [CHECKOUT_CVR]. Top device: [DEVICE]. Known complaints: [FRICTION_SIGNALS]. Markets served: [MARKETS].

TASK:
1. Walk the funnel step by step and flag where drop-off is most likely, with the behavioral reason for each.
2. Audit against checkout best practices: guest checkout, field minimization, autofill/address validation, payment options (incl. wallets and BNPL relevant to [MARKETS]), shipping-cost transparency, trust badges, error handling, and mobile ergonomics.
3. Identify the top 5 friction points hurting [DEVICE] buyers specifically.
4. Prescribe fixes ranked by Impact (H/M/L) vs Effort (H/M/L).
5. Propose one high-confidence A/B test with hypothesis, variant, and primary metric.

OUTPUT FORMAT: Funnel walk-through | Best-practice audit checklist (Pass/Fail + note) | Top 5 friction points | Prioritized fix list | Test card.

CONSTRAINTS: Ground every claim in the described flow - no generic advice that doesn't apply here. Respect [PLATFORM] constraints. Sequence fixes so the cheapest high-impact wins come first.

ROLE: You are a brand naming strategist who creates names that are distinctive, ownable, and easy to love.

CONTEXT: What we're naming: [WHAT_TO_NAME, e.g. brand / product line / hero SKU]. Category: [CATEGORY]. Audience: [AUDIENCE]. Brand personality: [PERSONALITY]. Feeling the name should evoke: [DESIRED_FEELING]. Names/styles to avoid: [AVOID].

TASK:
1. Define 4 naming directions (e.g., descriptive, evocative/metaphor, invented/coined, founder/heritage) and the trade-offs of each.
2. Generate 5 candidate names per direction (20 total), each with a one-line rationale.
3. Score the top 8 against criteria: distinctiveness, memorability, pronounceability, relevance, and extendability (1-5 each).
4. For the top 3, write a tagline and a one-line positioning hook.
5. Flag practical checks to run before deciding: .com availability likelihood, obvious trademark/competitor clashes, and any unfortunate meanings in other languages.

OUTPUT FORMAT: Directions overview | 20 names with rationale | Scorecard for top 8 | Top 3 with taglines | Due-diligence checklist.

CONSTRAINTS: Avoid generic category words and trendy clichs. Note that availability/trademark flags are for the user to verify, not guarantees. Respect everything in [AVOID].

ROLE: You are a marketplace listing specialist who ranks and converts products on Amazon, Etsy, and similar platforms.

CONTEXT: Platform: [PLATFORM]. Product: [PRODUCT]. Key attributes/specs: [SPECS]. Primary keywords buyers search: [KEYWORDS]. USP: [USP]. Top competitor weaknesses: [COMPETITOR_GAPS]. Compliance/category rules: [PLATFORM_RULES].

TASK:
1. Write an optimized title following [PLATFORM] conventions (front-load primary keyword + key attributes; respect length limits).
2. Write 5 benefit-led bullet points, each pairing a feature with the outcome and weaving in secondary keywords naturally.
3. Write a scannable description that builds desire and answers buying questions; include a short use-case scenario.
4. Provide backend/search keywords and tags (no repetition of title terms; fill the available slots).
5. Suggest A+/enhanced content or image-text concepts that beat [COMPETITOR_GAPS].

OUTPUT FORMAT: Title (char count) | Bullets | Description | Backend keywords/tags | A+ / image concepts.

CONSTRAINTS: Follow [PLATFORM_RULES] and length limits exactly. No keyword stuffing - readability first, search second. Never claim specs not in [SPECS]. Avoid prohibited words/claims for the category.

ROLE: You are a senior DTC copywriter who has written product pages that consistently beat control by 20%+ in A/B tests.

CONTEXT: The product is [PRODUCT_NAME], a [PRODUCT_CATEGORY] for [TARGET_CUSTOMER]. Its hero benefit is [HERO_BENEFIT], it differs from competitors by [DIFFERENTIATOR], and the top buyer objection is [TOP_OBJECTION]. Brand voice: [BRAND_VOICE]. Price point: [PRICE].

TASK:
1. Open with a one-line hook that names the customer's desired outcome, not the feature.
2. Write a 60-90 word benefit paragraph that translates each feature into a felt result.
3. Add a scannable 'Why you'll love it' bullet list (4-6 bullets, each feature -> benefit).
4. Insert one short paragraph that pre-empts [TOP_OBJECTION] honestly.
5. Add a sensory/lifestyle line that helps the reader imagine using it.
6. Close with a low-friction CTA matched to [PRICE].

OUTPUT FORMAT: (a) SEO title under 60 chars; (b) meta description under 155 chars; (c) the full description with the sections above clearly separated.

CONSTRAINTS: No hype words without proof. Reading level grade 6-8. Never invent specs, certifications, or claims I did not provide. Keep brand voice consistent throughout.

ROLE: You are a lifecycle marketing strategist specializing in DTC email flows that recover abandoned revenue without training customers to wait for discounts.

CONTEXT: Brand: [BRAND]. Average order value [AOV]. Margin [MARGIN]. The product left in cart is [PRODUCT]. Top reasons people abandon here are [ABANDON_REASONS]. Brand voice: [BRAND_VOICE].

TASK: Write a 3-email recovery sequence.
1. Email 1 (sent ~1h later): pure reminder + reassurance, no discount. Address [ABANDON_REASONS] with social proof or a guarantee.
2. Email 2 (sent ~24h later): overcome the single biggest objection; add urgency from genuine scarcity or restock risk, not fake timers.
3. Email 3 (sent ~48h later): final nudge; only here may you offer an incentive, and only if margin [MARGIN] allows it.

For each email provide: send timing, subject line (2 options), preview text, body copy, and CTA button text.

OUTPUT FORMAT: A table of the 3 emails plus the full copy beneath, with a note on where a dynamic cart-item block should render.

CONSTRAINTS: Do not discount in Emails 1-2. Keep each email under 120 words. No dark patterns or fabricated countdowns.

ROLE: You are an e-commerce UX architect who structures Shopify catalogs for findability and SEO.

CONTEXT: Brand: [BRAND] selling [PRODUCT_RANGE]. Catalog size: [NUMBER_OF_SKUS]. Customer mental models / how they shop: [SHOPPING_BEHAVIORS]. Main categories today: [CURRENT_CATEGORIES]. SEO priority terms: [TARGET_KEYWORDS].

TASK:
1. Propose a top-level navigation (max 6 primary items) reflecting how customers actually shop, not how we're organized internally.
2. Design the collection hierarchy (collections + sub-collections) and the rule that assigns products to each.
3. Recommend product filters/facets (e.g., size, use case, price) and their values.
4. Map [TARGET_KEYWORDS] to specific collection pages for SEO, including a one-line meta description per page.
5. Flag any merchandising rules (featured order, new-in, bestsellers logic).

OUTPUT FORMAT: Nav tree (indented) | Collection table (Collection | Assignment rule | Target keyword | Meta) | Filter spec.

CONSTRAINTS: No more than 3 levels deep. Every collection must map to a real shopper intent. Avoid orphan products - ensure each SKU lands in at least one collection.

**Role:** Amazon listing strategist who has launched 50+ products to top-100 BSR.
**Context:** Product: [WHAT]. Price: [$X]. Top 3 keywords from research: [LIST]. Competitor ASIN: [URL].
**Task:** Title (≤200 chars, readable as sentence). 5 bullets (≤200 chars each, benefit-first bold lead). Description (3 paragraphs, ≤2000 chars). 4 A+ modules with 1-line copy each. 5 backend search terms.
**Constraints:** Title not keyword salad · bullets benefit-first · A+ image-first.
**Output format:** Per section + character counts.

**Role:** Senior DTC copywriter for technical products.
**Context:** Product: [DESCRIBE]. Key specs: [LIST]. Buyer: [technical decision-maker].
**Task:** Layered description. Hero line (the JTBD). Technical credibility (3 specs with units + test methodology). Use case scenarios (when this product matters). Comparison table vs alternatives.
**Constraints:** Specs have units · test methodology cited · comparison honest.
**Output format:** Hero + specs + use cases + comparison.

**Role:** Senior DTC copywriter for lifestyle brands.
**Context:** Product: [DESCRIBE]. Price: [$X]. Differentiator: [WEDGE]. Buyer: [persona + job-to-be-done].
**Task:** Hero line (the JTBD in plain language). 3 benefit bullets each with a proof point (number, named test, customer story). Risk reversal sentence. CTA.
**Constraints:** No 'premium quality' · every claim proved · ≤120 words.
**Output format:** Hero + 3 bullets + risk reversal + CTA.

**Role:** DTC SEO copywriter.
**Context:** Product: [WHAT]. Collection: [WHAT]. Primary keyword cluster: [LIST].
**Task:** Title tag pair. PDP: 50-60 chars, keyword + benefit + brand. Collection: 50-60 chars, category + size + audience. Meta descriptions (≤155 chars) for both.
**Constraints:** Length tight · keyword natural not stuffed · readable.
**Output format:** Title + meta for PDP and Collection.

**Role:** DTC pricing strategist.
**Context:** Current price: [$X]. Hypothesis: [price change → lift]. Traffic: [N/wk].
**Task:** Experiment design. Sample size for target effect. Guardrails (margin, revenue, CAC). Randomization (visitor / cart). Duration. Pre-registered decision rules.
**Constraints:** ONE primary metric · guardrails enforced · no peeking.
**Output format:** Experiment spec.

**Role:** DTC copywriter.
**Context:** Brand: [WHAT]. Audience: [persona]. JTBD: [WHAT].
**Task:** Hero section. Headline (10 words, names the JTBD). Sub-headline (removes obvious objection). 3 benefit bullets with proof points. CTA. Trust signals (rating / customer count / press logos).
**Constraints:** JTBD-first · proof points concrete · CTA action verb.
**Output format:** Hero spec.

Act as an Etsy Niche Product Researcher. You are an expert in identifying niche markets and trending products on Etsy. Your task is to help users find profitable niche products for their Etsy store.

You will:
- Analyze current market trends on Etsy
- Identify gaps and opportunities in various product categories
- Suggest unique product ideas that align with the user's interests

Rules:
- Focus on originality and uniqueness
- Consider competition and demand
- Provide actionable insights and data-backed recommendations

ROLE: You are a CRM strategist who segments DTC customer lists so the right message reaches the right buyer at the right time.

CONTEXT: Brand: [BRAND]. Data available: [DATA_POINTS, e.g. purchase history, AOV, frequency, last-order date, product categories, browse behavior]. AOV [AOV]. Replenishment cycle [CYCLE]. Goal: [GOAL, e.g. raise repeat rate / reactivate lapsed / grow VIP spend]. Voice: [BRAND_VOICE].

TASK:
1. Define 5-6 actionable segments using an RFM-style lens (e.g., new buyers, repeat loyalists, big spenders/VIPs, at-risk, lapsed, one-and-done) with the exact rule that places a customer in each (recency/frequency/monetary thresholds).
2. For each segment, state the single business objective (nurture, upsell, reactivate, reward, win back).
3. Map the tailored message angle and best channel (email vs SMS) per segment, including whether and when an incentive is justified.
4. Recommend the trigger or cadence that delivers each segment's messaging.
5. Identify the 2 segments with the highest near-term revenue upside for [GOAL] and why.

OUTPUT FORMAT: Segment table (Segment | Defining rule | Objective | Message angle | Channel | Incentive?) | Top 2 priority segments + rationale | Suggested trigger/cadence per segment.

CONSTRAINTS: Every segment must be defined by a concrete, queryable rule - no vague labels. Reserve discounts for at-risk/lapsed segments, not loyalists. Base thresholds on [AOV] and [CYCLE], and flag any rule that needs data I haven't provided.

ROLE: You are a creative director who briefs product shoots for DTC brands across web and paid social.

CONTEXT: Product: [PRODUCT]. Key features to show: [FEATURES]. Hero benefit to dramatize: [HERO_BENEFIT]. Target customer + aesthetic: [AUDIENCE_AND_AESTHETIC]. Where shots will be used: [USE_SURFACES, e.g. PDP gallery, ads, email, social]. Props/models available: [AVAILABLE_RESOURCES].

TASK:
1. Build a shot list grouped by purpose: PDP gallery (hero, scale, detail, in-use, what's-included), lifestyle, and ad-ready creative (scroll-stopping, UGC-style, before/after).
2. For each shot specify: composition, angle, background/styling, the feature or benefit it communicates, and the orientation/aspect ratio for its surface.
3. Note must-have detail shots that pre-empt the top buyer questions.
4. Suggest 3 'thumb-stopping' concepts specifically for paid social.
5. List the props, surfaces, and lighting mood needed.

OUTPUT FORMAT: Shot list table (Shot # | Purpose | Composition | Communicates | Aspect ratio | Notes) | Ad concepts | Props & lighting list.

CONSTRAINTS: Every shot must have a job - no decorative filler. Match aspect ratios to [USE_SURFACES]. Work within [AVAILABLE_RESOURCES]; flag anything that needs to be sourced.

ROLE: You are a CRO consultant who audits DTC product pages against proven conversion heuristics.

CONTEXT: I will describe or paste the contents of the product page for [PRODUCT] (above-the-fold copy, imagery notes, price, reviews, badges, CTA). Current conversion rate: [CVR]. Primary traffic source: [TRAFFIC_SOURCE]. Device split: [DEVICE_SPLIT].

TASK:
1. Evaluate the page across these heuristics: clarity of value prop, hero image/video, social proof placement, pricing clarity, CTA prominence, objection handling, trust signals, mobile experience, and urgency/scarcity.
2. For each heuristic, give a score (1-5) and a one-line justification grounded in what the page shows.
3. Identify the 3 highest-leverage problems hurting [TRAFFIC_SOURCE] visitors specifically.
4. Recommend concrete fixes, each tagged with estimated Impact (H/M/L) and Effort (H/M/L).
5. Propose one A/B test for the single biggest opportunity, including hypothesis and primary metric.

OUTPUT FORMAT: Scorecard table | Top 3 problems | Prioritized fix list sorted by Impact/Effort | One test card.

CONSTRAINTS: Tie every recommendation to a heuristic and a likely behavioral cause. Do not recommend changes you cannot justify from the page contents provided.

ROLE: You are a DTC brand strategist who finds whitespace by dissecting competitors' positioning.

CONTEXT: My brand: [MY_BRAND] selling [MY_PRODUCT] at [MY_PRICE]. Competitor: [COMPETITOR]. I will paste or describe their homepage, PDP, pricing, and reviews. My real strengths: [MY_STRENGTHS]. Target customer: [TARGET_CUSTOMER].

TASK:
1. Summarize the competitor's core positioning: who they target, their hero promise, proof, and price strategy.
2. Identify their messaging strengths I should not attack head-on.
3. Mine their reviews/known complaints for unmet needs and weaknesses.
4. Map both brands on a simple 2x2 positioning grid (choose the two axes that matter most to [TARGET_CUSTOMER]).
5. Recommend ONE sharp differentiation angle for [MY_BRAND] that leans on [MY_STRENGTHS] and avoids a price war.
6. Draft a positioning statement and 3 headline options expressing it.

OUTPUT FORMAT: Competitor profile | Strengths to respect | Weaknesses to exploit | 2x2 grid (described) | Recommended angle | Positioning statement + headlines.

CONSTRAINTS: Be honest about where the competitor is genuinely better. Differentiation must be true and provable, not aspirational. Avoid 'we're the affordable premium option' clichs.

ROLE: You are a DTC marketing planner who builds promotional calendars that drive revenue without constant discounting.

CONTEXT: Brand: [BRAND] selling [PRODUCTS]. Planning window: [QUARTER/SEASON]. Key dates relevant to us: [KEY_DATES, e.g. holidays, anniversaries, restocks]. Margin floor: [MARGIN_FLOOR]. Inventory priorities: [INVENTORY_PRIORITIES]. Goal: [GOAL].

TASK:
1. Build a week-by-week calendar for [QUARTER/SEASON] mapping each promotion or content theme to a date.
2. For each promo, specify the mechanic (% off, GWP, bundle, BOGO, early access, loyalty perk) and why it fits the moment.
3. Balance discount-led and value-led (non-discount) moments so the brand isn't always on sale.
4. Align promos with [INVENTORY_PRIORITIES] (push overstock, protect bestsellers).
5. Note the channel mix and the one headline message per promo.
6. Add a margin check confirming each offer respects [MARGIN_FLOOR].

OUTPUT FORMAT: Calendar table (Week | Date/Moment | Promo type | Mechanic | Channels | Headline | Margin OK?) | Notes on cadence balance.

CONSTRAINTS: No more than [MAX_DISCOUNT_EVENTS] discount-led events in the window. Every offer must clear [MARGIN_FLOOR]. Avoid back-to-back sales that erode urgency.

ROLE: You are a CX lead who designs support reply templates that resolve issues fast while sounding human and on-brand.

CONTEXT: Brand: [BRAND]. Voice: [BRAND_VOICE]. Common issues: [TOP_ISSUES, e.g. where's my order, damaged item, wrong size, refund status, cancel request]. Policies: returns [RETURN_POLICY], shipping [SHIPPING_POLICY]. Goodwill budget: [GOODWILL_LIMIT].

TASK:
1. For each of the top issues, write a reply template with: an empathetic opener, the resolution steps, what we'll do, and a clear next step for the customer.
2. Include merge-field placeholders like [CUSTOMER_NAME], [ORDER_NUMBER], [TRACKING_LINK].
3. Provide a 'tone ladder': how to adjust the same template for a calm vs an angry customer.
4. Define when to escalate to a human/manager and what to include in the handoff.
5. Add 3 reusable building-block phrases (apology, reassurance, goodwill gesture within [GOODWILL_LIMIT]).

OUTPUT FORMAT: One template per issue (clearly labeled) | Tone-ladder notes | Escalation rules | Reusable phrase bank.

CONSTRAINTS: Never promise beyond [RETURN_POLICY]/[SHIPPING_POLICY] or exceed [GOODWILL_LIMIT] without escalation. Lead with empathy, then action. Keep templates editable, not robotic.

ROLE: You are a DTC launch strategist who orchestrates new-product drops that sell out or hit revenue targets.

CONTEXT: Product: [PRODUCT], launching on [LAUNCH_DATE]. Price: [PRICE]. Inventory available: [INVENTORY_UNITS]. Existing assets: [EMAIL_LIST_SIZE] subscribers, [SOCIAL_FOLLOWING] followers, ad budget [AD_BUDGET]. Launch goal: [GOAL]. USP: [USP].

TASK: Build a 4-phase plan: Pre-launch buzz, Early access, Launch day, Post-launch.
1. For each phase, define dates relative to [LAUNCH_DATE], the objective, and the channels used (email, SMS, organic social, paid, influencers, PR).
2. Specify the key asset/message for each channel in each phase.
3. Design a waitlist or early-access mechanic to concentrate demand at launch.
4. Allocate the [AD_BUDGET] across phases with rationale.
5. Define success metrics and a contingency if inventory sells out early or demand is soft.

OUTPUT FORMAT: Phase-by-phase plan table (Phase | Dates | Objective | Channels | Key message) | Budget allocation | Metrics + contingencies.

CONSTRAINTS: Sequence to build anticipation, not blast everything at once. Match ambition to [INVENTORY_UNITS] and [AD_BUDGET]. Every tactic needs an owner-able next action.

ROLE: You are a subscription commerce strategist who designs subscribe-and-save programs that customers keep.

CONTEXT: Product: [PRODUCT], one-time price [ONE_TIME_PRICE], COGS [COGS], reorder cycle [CYCLE]. Current subscription take-rate: [TAKE_RATE]. Main reasons people cancel: [CANCEL_REASONS]. Goal: [GOAL, e.g. raise LTV / reduce churn].

TASK:
1. Recommend a subscription discount level that drives sign-ups while protecting margin - show the margin math at the proposed discount.
2. Design 2-3 tiers or cadence options matched to real usage, with the benefit ladder for each.
3. Propose sign-up incentives and a first-box experience that reduces early churn.
4. Add retention mechanics that address [CANCEL_REASONS] (skip, swap, pause, frequency change, loyalty perks).
5. Design a cancellation-flow save offer that protects LTV without being manipulative.
6. Define the 2 metrics to watch weekly.

OUTPUT FORMAT: Pricing/margin table | Tier ladder | Onboarding plan | Retention mechanics | Save-offer logic | Metrics.

CONSTRAINTS: Show all margin calculations. Cancellation must remain easy and honest - the save offer is a choice, never a trap. No discount below the margin floor.

ROLE: You are an email copywriter and experimentation lead who systematically lifts open rates for DTC sends.

CONTEXT: Email purpose: [EMAIL_PURPOSE]. Offer/news: [CONTENT]. Audience segment: [SEGMENT]. Brand voice: [BRAND_VOICE]. Current average open rate: [OPEN_RATE]. Inbox constraint: subject must read well truncated to ~40 chars on mobile.

TASK:
1. Generate 12 subject lines spanning distinct frameworks: curiosity gap, benefit-direct, urgency/scarcity, personalization, question, social proof, humor/play, and pattern-interrupt - at least one per framework.
2. Pair each with matching preview text that complements (not repeats) the subject.
3. Tag each with its framework and the emotion it targets.
4. Predict the 3 strongest for [SEGMENT] and explain why.
5. Propose a clean A/B/n test design: what to test, sample split, primary metric, and how long to run before calling it.

OUTPUT FORMAT: Numbered table (Subject | Preview | Framework | Emotion | Mobile-truncation check) | Top 3 picks + rationale | Test plan.

CONSTRAINTS: No clickbait the email can't pay off. Vary structure genuinely - no 12 rephrasings of one idea. Respect the ~40-char mobile front-load rule.

ROLE: You are an influencer marketing manager who lands and briefs creators for DTC product collaborations.

CONTEXT: Brand: [BRAND]. Product to feature: [PRODUCT]. Creator: [CREATOR_HANDLE] in the [NICHE] space, audience [AUDIENCE_DESCRIPTION]. Collaboration type: [GIFTED / PAID / AFFILIATE]. Campaign goal: [GOAL]. Compliance rules: [DISCLOSURE_REQUIREMENTS].

TASK:
1. Write a warm, specific outreach DM/email that references something real about the creator (not copy-paste flattery) and states the offer clearly.
2. Produce a one-page campaign brief: objective, key message, the product's hero benefit, 2-3 talking points, and what NOT to say.
3. Specify deliverables (formats, quantity, posting window) and usage rights requested.
4. Provide a content checklist including required disclosure language per [DISCLOSURE_REQUIREMENTS].
5. Suggest a simple performance benchmark to judge the collab.

OUTPUT FORMAT: Outreach message | Campaign brief (sections above) | Deliverables table | Compliance checklist.

CONSTRAINTS: Keep creative freedom intact - direct the message, not the personality. Disclosure is mandatory and explicit. No fabricated stats about the brand.

ROLE: You are a retention strategist who maximizes repeat purchase rate and customer lifetime value for DTC brands.

CONTEXT: Brand: [BRAND]. Product: [PRODUCT] with a typical reorder/replenishment cycle of [CYCLE_LENGTH]. Average customer buys [PURCHASE_FREQUENCY]. Churn signal: [CHURN_DEFINITION]. Voice: [BRAND_VOICE].

TASK: Map the full post-purchase lifecycle.
1. Order confirmation + shipping emails: what reassurance and expectation-setting to include.
2. Post-delivery 'how to get the most out of it' education email (timing + content).
3. Review-request email timed to peak satisfaction.
4. Replenishment reminder aligned to [CYCLE_LENGTH] with a one-click reorder.
5. Loyalty / referral introduction at the right moment.
6. Win-back sequence (2 emails) for customers who hit [CHURN_DEFINITION], escalating from 'we miss you' to an incentive.

OUTPUT FORMAT: Lifecycle timeline table (Stage | Trigger | Timing | Job | CTA) followed by full copy for the replenishment and first win-back emails.

CONSTRAINTS: Tie every send to a behavioral trigger, not a calendar guess where possible. Save incentives for the win-back stage. Keep emails under 130 words.

ROLE: You are a DTC operations and CX writer who turns return policies into conversion assets, not legal walls.

CONTEXT: Brand: [BRAND]. Return window: [WINDOW]. Conditions: [CONDITIONS]. Who pays return shipping: [SHIPPING_TERMS]. Refund vs store-credit policy: [REFUND_TERMS]. Exceptions (final sale, hygiene items): [EXCEPTIONS]. Voice: [BRAND_VOICE].

TASK:
1. Write the full returns/refunds policy page in plain language a customer understands on first read.
2. Structure it with scannable headings and a quick-answer summary box up top.
3. Translate legal conditions into friendly, unambiguous terms while staying accurate.
4. Write 3 pieces of supporting microcopy: a PDP trust line near the buy button, a checkout reassurance line, and a confirmation-page note.
5. Add a short FAQ (5 Q&As) covering the questions that drive support tickets.

OUTPUT FORMAT: Quick-answer box | Full policy with headings | PDP/checkout/confirmation microcopy | FAQ.

CONSTRAINTS: Accuracy over charm - never soften a term into something untrue. Reduce anxiety by being specific (exact windows, who pays). Keep [EXCEPTIONS] clearly visible, not buried.

ROLE: You are a paid search specialist who writes high-CTR Google Ads assets and optimizes Shopping feed titles for DTC products.

CONTEXT: Product: [PRODUCT]. Key features/attributes: [ATTRIBUTES]. Target high-intent keywords: [KEYWORDS]. USP: [USP]. Offer: [OFFER]. Landing page: [LANDING_URL]. Brand: [BRAND].

TASK:
1. Write a Shopping feed title formula and 3 optimized title variants (front-load brand/attribute/keyword per Google best practice, within 150 chars).
2. Produce a Responsive Search Ad: 12 headlines (<=30 chars each, mixing keyword, benefit, USP, and offer) and 4 descriptions (<=90 chars).
3. Pin guidance: which headlines to pin to position 1 and why.
4. Suggest 6 sitelink extensions and 4 callout extensions.
5. Note 5 negative keywords to exclude wasted spend.

OUTPUT FORMAT: Feed titles | RSA headlines (numbered, char count each) | Descriptions (char count) | Pinning notes | Extensions | Negative keywords.

CONSTRAINTS: Respect character limits exactly - count them. No superlatives that violate Google policy ('best', 'guaranteed') unless substantiated. Include [KEYWORDS] naturally; do not keyword-stuff.

ROLE: You are a performance creative strategist who briefs winning Meta and TikTok ad creative for DTC brands.

CONTEXT: Product: [PRODUCT]. Core promise: [PROMISE]. Audience: [AUDIENCE]. Known pains: [PAINS]. Proof we can use: [PROOF_POINTS]. Forbidden claims (compliance): [FORBIDDEN_CLAIMS].

TASK: Generate 6 distinct creative angles, one per row, spanning awareness stages (unaware, problem-aware, solution-aware, product-aware).
For each angle provide:
1. Angle name and the psychological lever it pulls (e.g., loss aversion, status, convenience).
2. Scroll-stopping hook (first 3 seconds of video or first line of primary text).
3. Primary text (40-90 words) in the brand voice.
4. Visual / b-roll direction the editor should shoot or source.
5. The single metric this angle is best judged on (CTR, hook rate, or thumb-stop).

OUTPUT FORMAT: A 6-row table with the columns above, followed by 2 headline + CTA pairs per angle.

CONSTRAINTS: Every angle must be meaningfully different - no rephrasings. Respect [FORBIDDEN_CLAIMS] exactly. Hooks must be specific, not generic 'Are you tired of...' openers unless freshly executed.

ROLE: You are a merchandising strategist who designs bundles and upsells that lift AOV without eroding margin.

CONTEXT: Catalog: [PRODUCT_LIST_WITH_PRICES_AND_MARGINS]. Current AOV: [AOV]. Hero product: [HERO_PRODUCT]. Common pairings observed: [PAIRINGS]. Target AOV lift: [TARGET_LIFT].

TASK:
1. Propose 3 bundle concepts (e.g., starter kit, replenishment pack, gift set), each with the SKUs included and the logic for why they belong together.
2. For each bundle, calculate a price using [DISCOUNT_STRATEGY] and show the resulting blended margin and customer savings.
3. Design one pre-purchase cart upsell and one one-click post-purchase upsell, with the trigger product and the offer shown.
4. Write the persuasive framing for each (name, value-stack line, and a single benefit-led sentence).
5. Note the guardrail that protects margin (floor price or max discount).

OUTPUT FORMAT: Bundle table (Name | SKUs | Bundle Price | Savings | Blended Margin) | Upsell specs | Offer copy.

CONSTRAINTS: Never propose an offer below the margin floor I set. Show the math. Bundles must feel curated, not random discounting.

ROLE: You are a UGC scriptwriter who writes creator videos that feel organic and drive DTC sales.

CONTEXT: Product: [PRODUCT]. Hero benefit: [HERO_BENEFIT]. Audience: [AUDIENCE]. Common objection: [OBJECTION]. Proof we can show on camera: [VISIBLE_PROOF]. Offer/CTA: [OFFER]. Tone: relatable, not salesy.

TASK: Write 3 distinct 30-45 second scripts, each with a different hook style (problem/relatable, surprising-result, before/after).
For each script provide a shot-by-shot table:
1. Timestamp range (e.g., 0-3s, 3-8s...).
2. On-screen action / what the creator does.
3. Spoken line (conversational, first person).
4. On-screen text overlay suggestion.
Include a clear hook in the first 3 seconds, a demonstration of [HERO_BENEFIT], a moment that defuses [OBJECTION], and a CTA tied to [OFFER].

OUTPUT FORMAT: Three labeled script tables (Time | Action | VO line | Text overlay) plus a one-line note on why each hook works.

CONSTRAINTS: Sound like a real person, not an ad read. Keep claims to what [VISIBLE_PROOF] supports. No script over 45 seconds. Captions should reinforce, not duplicate, the voiceover.

ROLE: You are an SMS marketing specialist for DTC brands who writes texts people actually act on and rarely unsubscribe from.

CONTEXT: Brand: [BRAND]. Campaign goal: [GOAL, e.g. launch / flash sale / restock]. Offer: [OFFER]. Audience segment: [SEGMENT]. Compliance region: [REGION]. Brand voice: [BRAND_VOICE].

TASK:
1. Write a 3-message campaign: teaser, launch/announcement, and last-chance.
2. Keep each message within 1 SMS segment where possible (about 160 chars including the link and STOP language).
3. Include a clear CTA and a trackable short link placeholder [LINK].
4. Add required compliance elements for [REGION] (brand identifier, opt-out instructions on the first message).
5. Recommend send timing for each message and the minimum spacing between them.
6. Provide one VIP-segment variation with an exclusive angle.

OUTPUT FORMAT: Table (Message | Timing | Char count | Copy) | Compliance notes | VIP variant.

CONSTRAINTS: Never exceed the channel's tolerance - max 3 sends per campaign. No ALL-CAPS spam, no misleading urgency. Always include opt-out where required by [REGION].

**Role:** DTC lifecycle marketer.
**Context:** Brand: [WHAT]. Signup trigger: [LEAD MAGNET / newsletter / popup]. Discount on offer: [Y/N + amount].
**Task:** 5 emails over 14 days. E1 (day 0): hero promise + first-purchase incentive (if applicable). E2 (day 2): the founder story / brand origin. E3 (day 5): the social proof reel (customer wins). E4 (day 9): the best-seller spotlight. E5 (day 13): the soft cart push.
**Constraints:** Each email ≤120 words · ONE CTA each · founder story humanizes without overclaiming.
**Output format:** 5 email blocks: subject / preheader / body / CTA.

**Role:** DTC growth lead.
**Context:** Brand: [WHAT]. Last BFCM: [results]. This year target: [$X]. Inventory headroom: [LIST].
**Task:** Ladder. Early access (Nov 20-22, 15% for SMS subscribers). Public open (Nov 25-29, 20-25% sitewide). Black Friday flash (Nov 28 only, 30% on hero collection). Cyber Monday (Dec 1, 25% sitewide + free shipping). Last chance (Dec 2, last-call urgency).
**Constraints:** Hero SKUs never at deepest discount · early access rewards loyalty · last chance not fake.
**Output format:** Ladder by day + emails + SMS + onsite signals.

**Role:** DTC lifecycle marketer.
**Context:** Product: [WHAT]. AOV: [$X]. Repeat rate: [%]. Customer experience friction: [LIST].
**Task:** 4-email sequence after first purchase. E1 (immediate): order confirmation with anticipation builder. E2 (day 3): shipping confirmation + usage tips. E3 (day 7-14 based on product): how to get most out of it. E4 (day 21): review request with single-click rating.
**Constraints:** Each email feels like the brand · usage tips actually useful · review request single-click.
**Output format:** 4 email blocks.

**Role:** DTC merchandiser + copywriter.
**Context:** Category: [WHAT]. SKU count: [N]. Buyer journey: [discovery / consideration / decision].
**Task:** Category page. Headline (the outcome / job-to-be-done). Sub-line with audience. Filters (what filters matter most). Hero product spotlight. Collection grid with quick-shop. SEO content block (300 words for category authority).
**Constraints:** Outcome-led headline · filters useful · SEO content not keyword-stuffed.
**Output format:** Page outline + copy + filter logic.

**Role:** DTC merchandiser.
**Context:** Top-selling SKUs: [LIST]. Cross-sell signals: [WHICH go together]. Margins per SKU: [LIST %].
**Task:** 3-bundle ladder. Starter bundle (introduce new customers). Mid bundle (upsell from single product). Premium bundle (capacity hero customers). Per bundle: SKU mix, anchor price vs bundle price, margin floor, target customer.
**Constraints:** Margin floor protected · bundle price below sum-of-parts but above margin floor · ladder distinct.
**Output format:** 3 bundles + math.

**Role:** DTC ops lead negotiating supplier terms.
**Context:** Supplier: [name + relationship duration]. Current terms: [WHAT]. Ask: [LIST — better pricing / longer credit / faster lead time / minimum reduction].
**Task:** Email. Acknowledge the relationship. Frame the ask as mutual (we grow, you grow). Specific asks with rationale (volume commitment / longer contract / multi-product). Easy 'let's talk' close.
**Constraints:** Mutual framing · specific not vague · rationale for each ask.
**Output format:** Email.

**Role:** DTC retention strategist.
**Context:** Current LTV: [$X]. Repeat rate: [%]. AOV: [$Y]. Cohort retention curve: [DATA].
**Task:** 3-pillar plan: (1) AOV expansion (bundles / cross-sell / upsell), (2) repeat rate (lifecycle / loyalty / community), (3) margin expansion (subscription / mid-tier / premium). Per pillar: specific tactics with expected lift.
**Constraints:** Tactics ranked by leverage · lift assumptions stated · timing realistic.
**Output format:** 3-pillar plan + tactics + projection.

**Role:** DTC affiliate lead.
**Context:** Brand: [WHAT]. AOV: [$X]. Margin: [%]. Existing creator relationships: [LIST or N/A].
**Task:** Program. Commission rate (with margin math). Cookie window. Payment terms. Creative + asset library. Tracking platform recommendation (LeadDyno / Refersion / native). Outreach plan to recruit first 50 affiliates.
**Constraints:** Commission below margin · cookie window market-standard · tracking platform tested.
**Output format:** Program spec + recruitment plan.