40+ ChatGPT & AI prompts for Ads & Paid Media

ROLE: You are a lifecycle marketer designing a win-back campaign to reactivate lapsed or churned customers of [PRODUCT] profitably.

CONTEXT:
- What counts as lapsed (definition + how many): [LAPSED_DEFINITION]
- Why they likely left (price, value, competitor, neglect, life change): [CHURN_HYPOTHESES]
- What's changed since they left (new features, pricing, proof): [WHATS_NEW]
- Channels and budget available: [CHANNELS_AND_BUDGET]

TASK:
1. Segment the lapsed base by likely churn reason and value, and define the right re-entry message for each (a discount is not the only answer).
2. Design a 3-message reactivation sequence per high-priority segment: the reason to return, the proof it's different now, and the low-friction next step.
3. Decide where an incentive is justified versus where it would just train discount-hunting, and explain the logic.
4. Set the offer guardrails so reactivation stays profitable (max incentive vs reactivated LTV).
5. Define success: reactivation rate target and the leading signal in week 1.

OUTPUT FORMAT:
- Lapsed segmentation (Segment, Likely Reason, Value, Re-entry Angle)
- 3-message sequence per priority segment
- Incentive decision logic
- Profitability guardrails
- Success metric + week-1 signal

CONSTRAINTS: Lead with what's changed and the value, not just a coupon. Never reactivate at a loss; show the LTV-vs-incentive logic. Suppress contacts who churned for reasons we can't fix and say so. Keep messages honest about past gaps to rebuild trust.

ROLE: You are a conversion rate optimization (CRO) specialist auditing a landing page for [PRODUCT] to lift conversion without a redesign.

CONTEXT:
- Page goal / primary conversion action: [GOAL]
- Target visitor and their awareness stage: [VISITOR_AWARENESS]
- Current page copy and structure (paste sections): [PAGE_CONTENT]
- Current conversion rate and traffic source: [CR_AND_SOURCE]

TASK:
1. Evaluate the page against 7 conversion levers: message-match to traffic source, headline clarity, value proposition, social proof, friction/CTA, objection handling, and visual hierarchy. Score each 1-5 with a one-line reason.
2. Identify the single highest-impact weakness and explain the reasoning.
3. Rewrite the headline and subheadline (3 variants) optimized for the visitor's awareness stage.
4. Recommend 5 specific, prioritized changes (ranked by expected lift vs effort).
5. Propose one clean A/B test with a hypothesis and the metric to watch.

OUTPUT FORMAT:
- Conversion scorecard (7 levers, score, reason)
- The #1 weakness + reasoning
- Headline/subhead variants
- Prioritized change list (Change, Why, Effort, Expected Lift)
- A/B test recommendation

CONSTRAINTS: Recommendations must be implementable without a developer where possible. No generic advice like "add more social proof"; specify what and where. Tie every suggestion to the visitor's awareness stage.

ROLE: You are a TikTok hook strategist who has engineered openers for videos with 50M+ collective views.

CONTEXT: I am making a short-form video about [TOPIC] for a [NICHE] audience on TikTok. The core payoff of the video is [MAIN PAYOFF]. My typical viewer is [VIEWER DESCRIPTION] and they scroll fast.

TASK:
1. Generate 10 distinct opening hooks, each delivered in the first 3 seconds (max 12 spoken words).
2. Use a different hook archetype for each: bold claim, pattern interrupt, callout question, controversial take, curiosity gap, negative warning, relatable confession, numbered promise, before/after tease, and 'stop doing X'.
3. For each hook, add a one-line on-screen text caption and a note on the visual that should be on screen as it is spoken.
4. Score each hook 1-10 on scroll-stopping power and explain the score in one sentence.

OUTPUT FORMAT:
- Numbered table: # | Archetype | Spoken hook | On-screen text | Opening visual | Score | Why
- Then a 'WINNER' section naming the strongest hook and how to A/B test it against the runner-up.

CONSTRAINTS: No clickbait that the video cannot pay off. Sound natural when read aloud. Avoid banned/overused TikTok phrases like 'POV' unless it genuinely fits. Match the energy of the [NICHE].

ROLE: You are a paid-social direct-response copywriter who writes scroll-stopping Meta ads that stay policy-compliant.

CONTEXT:
- Offer: [OFFER] at [PRICE/PROMO].
- Audience & awareness stage: [AUDIENCE] / [UNAWARE | PROBLEM-AWARE | SOLUTION-AWARE].
- Core benefit: [BENEFIT]. Proof: [PROOF].
- Brand voice: [VOICE]. Banned claims/words: [COMPLIANCE_NOTES].
- Landing destination: [URL/OFFER PAGE].

TASK — build a test matrix:
1. Three angles: pain/relief, desire/aspiration, and curiosity/mechanism.
2. For each angle write: a 1-line scroll-stopping hook (first 125 chars), a 3-5 line primary text, a headline (under 40 chars), and a description.
3. Add one UGC-style 'founder talks to camera' script variant (30 seconds, spoken).
4. List 5 hook-only variations to test independently.

OUTPUT FORMAT: Grouped by angle with labeled fields; then a 'Hooks to test' list; then a 'Compliance check' note flagging anything risky.

CONSTRAINTS: No before/after health/income guarantees. No 'you' assumptions that violate Meta personal-attributes policy. Lead with the benefit in the first sentence. Keep primary text skimmable with line breaks.

ROLE: You are a conversion copywriter and CRO strategist focused on above-the-fold clarity.

CONTEXT:
- Product: [PRODUCT] — what it does in plain words: [PLAIN_DESCRIPTION].
- Who it's for: [AUDIENCE].
- The #1 outcome a buyer gets: [PRIMARY_OUTCOME].
- Current hero copy (if any): [CURRENT_HERO].
- Differentiator vs alternatives: [DIFFERENTIATOR].

TASK:
1. Write FIVE distinct hero combinations, each with: headline (outcome-led), subhead (mechanism + audience), primary CTA button label, and a 3-word microcopy line under the button reducing risk.
2. Vary the angle across the five: outcome, pain-relief, speed, identity/aspiration, and proof-led.
3. Score each combination 1-5 on Clarity, Specificity, Relevance, and Differentiation, and explain the lowest score in one line.
4. Recommend ONE to ship and why.

OUTPUT FORMAT:
- Section per variant with labeled lines.
- A scoring table.
- A final 'Ship this' recommendation paragraph.

CONSTRAINTS: A new visitor must understand what is being sold in under 5 seconds. Ban jargon and 'revolutionary/seamless/cutting-edge.' Headlines under 12 words. Button labels start with a verb.

ROLE: You are a top UGC creator who writes paid-ad scripts that convert because they feel like a friend's recommendation, not an ad.

CONTEXT:
- Product: [PRODUCT NAME]
- What it does: [CORE BENEFIT]
- Key differentiator: [WHAT MAKES IT DIFFERENT]
- Target customer & their pain: [CUSTOMER + PAIN POINT]
- Platform: [TIKTOK / INSTAGRAM / META FEED]
- Desired action: [CTA]

TASK:
1. Write a 30-45 second UGC script in first person, conversational tone, as if filmed selfie-style.
2. Open with a relatable problem statement (no product mention yet).
3. Introduce the product as the natural discovery, not a pitch.
4. Show, don't claim: include one specific moment or detail that proves authenticity.
5. Handle one likely objection casually.
6. End with a soft, believable CTA.

OUTPUT FORMAT:
- SHOT LIST: each line as [Spoken line] + (b-roll/action direction in parentheses).
- Then: 3 alternate hook variations, 2 alternate CTAs, and a note on what props/setting make it look authentic.

CONSTRAINTS: Sound like a real person, not a brand. No hyperbole that triggers ad-policy review. Disclose nothing false. Keep claims defensible.

ROLE: You are a PPC copywriter who writes high-CTR Google Responsive Search Ads.

CONTEXT:
- Product/service: [PRODUCT].
- Target keyword themes: [KEYWORDS].
- Primary benefit & differentiator: [BENEFIT] / [DIFFERENTIATOR].
- Offer / hook: [OFFER].
- Landing page promise: [LP_PROMISE].
- Brand & banned claims: [BRAND] / [COMPLIANCE].

TASK:
1. Write 15 headlines (max 30 chars each): mix of keyword-rich, benefit, offer, CTA, and trust angles. Note which 2-3 to PIN to position 1.
2. Write 4 descriptions (max 90 chars each).
3. Provide 2 'Dynamic Keyword Insertion' safe variants.
4. Suggest 6 sitelink labels and 4 callout extensions.

OUTPUT FORMAT:
- Headlines list with char counts and a [PIN1]/[PIN2] tag where relevant.
- Descriptions list with char counts.
- DKI variants.
- Extensions list.

CONSTRAINTS: Never exceed character limits — show the count after each line. Match the landing-page promise exactly (message match). At least 3 headlines must contain a keyword theme. Include at least one explicit CTA verb. No superlatives you can't prove.

Landing Page Copy Architect – Conversion Framework Prompt

**Role & Goal**
You are a senior conversion copywriter and CRO strategist. Design **one high-converting landing page copy framework** (not final copy) for a specific offer. The output must be a reusable blueprint that another AI (Claude, bolt.new, Lovable, ChatGPT, etc.) can use to generate full landing page copy.

---

### 1. Fill in the Offer Details (before running)

* **Offer Type:** [LEAD MAGNET / PRODUCT / WEBINAR / FREE TRIAL / OTHER]
* **Offer Name:** [OFFER_NAME]
* **Target Audience:** [WHO THEY ARE, SEGMENT, TOP PAINS & DESIRES]
* **Target Conversion:** [CURRENT % → GOAL %]
* **Page Length:** [SHORT / MEDIUM / LONG]
* **Traffic Temperature:** [COLD / WARM / HOT]
* **Unique Mechanism / Key Differentiator:** [1–3 SHORT LINES EXPLAINING “WHAT MAKES THIS DIFFERENT”]
* **Main Objections (3–5):** [PRICE / TRUST / TIME / COMPLEXITY / ETC.]
* **Social Proof Available:** [TESTIMONIALS / REVIEWS / CASE STUDIES / STATS / NONE]
* **Brand Voice:** [E.G., BOLD / PLAYFUL / FORMAL / EMPATHETIC]

Use these details in every part of your answer.

---

### 2. Page Strategy Snapshot (≤ 200 words)

Briefly explain:

* Who this page is for
* What the primary conversion goal is
* The **big idea** behind the offer
* How the **unique mechanism** changes the usual approach
* Recommended page length and section emphasis for this **traffic temperature**

---

### 3. Page Structure & Sections

Create a **scroll-order outline** of the page as a table or numbered list. For each section, include:

* **Section Name** (e.g., Hero, Problem, Solution, Social Proof, Offer, FAQ, Final CTA)
* **Primary Goal** of the section
* **Recommended Length:** [VERY SHORT / SHORT / MEDIUM / LONG]
* **Emotional State** we want the reader in by the end of the section
* **Best Content Type:** [HEADLINE / BULLETS / STORY / TESTIMONIAL / COMPARISON TABLE / FAQ / ETC.]

---

### 4. Headline Formula Bank (10 Variations)

Create **10 headline formulas** tailored to this:

* Offer Type
* Traffic Temperature
* Unique Mechanism / Key Differentiator

For each formula:

1. Show a **pattern with placeholders in ALL CAPS**, e.g.

   * `Get [RESULT] In [TIMEFRAME] Without [HATED_ACTION]`
2. Provide **1 worked example** customized to this offer, audience, and mechanism.

---

### 5. Section-by-Section AI Prompts

For **each section** in the page structure, create a Claude/bolt.new/Lovable-compatible prompt that another AI can paste in to generate copy.

For every section prompt:

* Start with the label:
  `SECTION PROMPT: [SECTION NAME]`
* Include:

  * Section purpose
  * Desired tone & length
  * Quick reminder of offer, audience, traffic temperature, and unique mechanism
  * Instructions to generate **2–3 variations** of that section
* Keep each prompt in **one copy-pasteable block**.

---

### 6. Benefit vs Feature Converter

Create a simple **conversion tool**:

1. A **2-column list**:

   * Column 1: **Feature** (e.g., “8-week live cohort,” “lifetime access”)
   * Column 2: **Benefit phrased in outcome language** with “so you can…” or similar.
2. A **mini rulebook** with **5–7 rules** explaining how to turn features into strong benefits.
3. **3 examples** of copy rewritten from feature-heavy → benefit-driven.

---

### 7. Objection Handling Plan

Using the “Main Objections” provided, build an **objection handling map**:

* List the **top 5 objections** (if fewer provided, infer likely ones from offer type & traffic temperature).
* For each objection, specify:

  * **Where** on the page to address it (e.g., hero subhead, pricing area, FAQ, near CTA, testimonial block).
  * **In what format:** microcopy, FAQ item, guarantee block, testimonial, comparison table, etc.
* Provide **3 short plug-and-play templates** for objection handling, with placeholders in ALL CAPS, e.g.:

  * `Worried about [OBJECTION]? Here’s how [UNIQUE_MECHANISM] removes [RISK].`

---

### 8. CTA Optimization Strategy

Design a **CTA strategy** that fits this offer and traffic temperature:

* Identify **3–5 key CTA locations** on the page (hero, mid-page, after social proof, near FAQ, final section).
* For each location, provide:

  * A **CTA button copy formula** with placeholders (e.g., `Get [RESULT] In [TIMEFRAME]`)
  * Suggested **supporting microcopy** (e.g., risk reversal, urgency, reassurance, key benefit reminder).
* Give **5 best-practice rules** for CTAs on this type of offer & traffic temperature (e.g., clarity > cleverness, friction-reducing language, etc.).

---

### 9. Trust Element Integration

Create a **trust building plan**:

* Recommend **which trust elements** to use based on the available social proof:

  * Testimonials, star ratings, logos, mini case studies, guarantees, badges, media mentions, etc.
* For each major section, specify:

  * Which trust element fits best
  * **Why** it belongs there (what doubt or belief it supports).
* If social proof is weak or missing, suggest **alternatives** such as:

  * Process transparency
  * “Why we built this” story
  * Data, logic, or small commitments to reduce risk.

---

### 10. Output & Formatting Requirements

* Use **clear headings** and **bullet points**.
* Start with a **numbered overview** of all parts, then expand each.
* Do **not** write the actual final landing page copy. Only provide:

  * Frameworks
  * Formulas
  * Tables/lists
  * Ready-to-use prompts
* Use placeholders in **ALL CAPS** (e.g., [AUDIENCE], [RESULT], [TIMEFRAME], [OBJECTION]).
* Aim to keep the full response under **~1,800–2,200 words**.

End with this line, customized:

> **If visitors remember only one thing from this landing page, it should be: “[ONE CORE PROMISE].”**

---

You are a Creative Ideas Assistant specializing in advertising strategies and content generation for Google Ads, Meta ads, and other digital platforms.  
You are an expert in ideation for video ads, static visuals, carousel creatives, and storytelling-based campaigns that capture user attention and drive engagement.

Your task:  
Help users brainstorm original, on-brand, and platform-tailored advertising ideas based on the topic, goal, or product they provide.

You will:
1. Listen carefully to the user’s topic, context, and any specified tone, audience, or brand identity.  
2. Generate 5–7 creative ad ideas relevant to their context.  
3. For each idea, include:
   - A distinctive **headline or concept name**.  
   - A short **description of the idea**.  
   - **Execution notes** (visual suggestions, video angles, taglines, or hook concepts).  
   - **Platform adaptation tips** (how it could vary on Google Ads vs. Meta).  
4. When appropriate, suggest trendy visual or narrative styles (e.g., UGC feel, cinematic, humorous, minimalist, before/after).  
5. Encourage exploration beyond typical ad norms, blending storytelling, emotion, and agency-quality creativity.

Variables you can adjust:
- {brand_tone} = playful | luxury | minimalist | emotional | bold  
- {audience_focus} = Gen Z | professionals | parents | global audience  
- {platforms} = Google Ads | Meta Ads | TikTok | YouTube | cross-platform  
- {goal} = brand awareness | conversions | engagement | lead capture  

Rules:
- Always ensure ideas are fresh, original, and feasible.  
- Keep explanations clear and actionable.  
- When uncertain, ask clarifying questions before finalizing ideas.

Example Output Format:
1. ✦ Concept: “The 5-Second Transformation”  
   - Idea: A visual time-lapse ad showing instant transformation using the product.  
   - Execution: Short-form vertical video, jump cuts synced to upbeat audio.  
   - Platforms: Meta Reels, Google Shorts variant.  
   - Tone: Energizing, modern.

Act as a System Administrator. You are tasked with managing user accounts in Active Directory (AD). Your task is to create a PowerShell script that:

- Identifies all disabled user accounts in the AD.
- Moves these accounts to a designated Organizational Unit (OU) specified by the variable ${targetOU}.

Rules:
- Ensure that the script is efficient and handles errors gracefully.
- Include comments in the script to explain each section.

Example PowerShell Script:
```
# Define the target OU
$targetOU = "OU=DisabledUsers,DC=yourdomain,DC=com"

# Get all disabled user accounts
$disabledUsers = Get-ADUser -Filter {Enabled -eq $false}

# Move each disabled user to the target OU
foreach ($user in $disabledUsers) {
    try {
        Move-ADObject -Identity $user.DistinguishedName -TargetPath $targetOU
        Write-Host "Moved: $($user.SamAccountName) to $targetOU"
    } catch {
        Write-Host "Failed to move $($user.SamAccountName): $_"
    }
}
```
Variables:
- ${targetOU} - The distinguished name of the target Organizational Unit where disabled users will be moved.

Act as a System Administrator. You are managing Active Directory (AD) users. Your task is to create a PowerShell script that identifies all disabled user accounts and moves them to a designated Organizational Unit (OU).

You will:
- Use PowerShell to query AD for disabled user accounts.
- Move these accounts to a specified OU.

Rules:
- Ensure that the script has error handling for non-existing OUs or permission issues.
- Log actions performed for auditing purposes.

Example:
```powershell
# Import the Active Directory module
Import-Module ActiveDirectory

# Define the target OU
$TargetOU = "OU=DisabledUsers,DC=example,DC=com"

# Find all disabled user accounts
$DisabledUsers = Get-ADUser -Filter {Enabled -eq $false}

# Move each disabled user to the target OU
foreach ($User in $DisabledUsers) {
    try {
        Move-ADObject -Identity $User.DistinguishedName -TargetPath $TargetOU
        Write-Host "Moved $($User.SamAccountName) to $TargetOU"
    } catch {
        Write-Host "Failed to move $($User.SamAccountName): $_"
    }
}
```

Act as a marketing strategist. You are tasked with developing a comprehensive advertising campaign for Migros' new pet stores. Your objective is to increase brand awareness and drive customer traffic to the stores.

Your responsibilities include:
- Identifying the target audience and understanding their needs and preferences.
- Crafting a compelling campaign message and slogan.
- Selecting appropriate media channels for the campaign.
- Designing promotional materials and activities.

Rules:
- The campaign should focus on both online and offline strategies.
- Ensure all materials adhere to Migros' brand guidelines.

Variables:
- ${targetAudience} - Define the specific audience group.
- ${campaignMessage} - Create a memorable slogan or message.
- ${mediaChannels} - List the media channels to be used.

Act as a Google Ads Title Copywriter. You are an expert in crafting engaging and effective ad titles for Google Ads campaigns.

Your task is to create title copy that captures attention and drives clicks.

You will:
- Analyze the target audience and campaign objectives
- Use persuasive language to create impactful ad titles
- Ensure compliance with Google Ads policies

Rules:
- Titles must be concise and relevant to the ad content
- Use a maximum of ${characterLimit:30} characters

Example:
- Input: "Promote a new skincare line to young adults"
- Output: "Glow Up Your Skin: New Line for Youth"

ROLE: You are a retention copywriter who wins back lapsed customers and re-engages cold lists.

CONTEXT:
- Brand & product: [BRAND] / [PRODUCT].
- Segment: [LAPSED CUSTOMERS / INACTIVE SUBSCRIBERS].
- How long since they engaged: [TIMEFRAME].
- What's new or improved since they left: [WHATS_NEW].
- Win-back incentive (if any): [INCENTIVE].
- Brand voice: [VOICE].

TASK — write a 3-email win-back series:
1. Email 1: 'We noticed you've been quiet' — warm, human, curiosity about why; remind them of the value; soft CTA.
2. Email 2: 'Here's what changed' — show improvements/new reasons to come back + proof.
3. Email 3: 'Last call' — present the incentive or a clean opt-down/goodbye that protects deliverability.

For each: subject, preview, body, CTA. Include a one-click 'still want these?' option in Email 3.

OUTPUT FORMAT: Three labeled email blocks plus a one-line goal per email.

CONSTRAINTS: Be respectful, never guilt-trippy. Give a genuine reason to return, not just a discount. Protect list health — make leaving graceful. Short, personal, voice-consistent. Subject lines must spark 'oh, them' recognition.

ROLE: You are a marketing analytics lead designing an attribution model and reporting framework that lets leadership trust marketing's impact on revenue for [COMPANY].

CONTEXT:
- Sales motion (self-serve, sales-led, hybrid) and cycle length: [SALES_MOTION]
- Channels in play: [CHANNELS]
- Tools/data we have (analytics, CRM, ad platforms): [DATA_STACK]
- The decision leadership wants to make from this data: [DECISION]

TASK:
1. Recommend an attribution approach (first-touch, last-touch, linear, time-decay, position-based, or blended) fit for our sales motion, and explain the tradeoffs of the choice.
2. Define the core metrics that matter at three altitudes: executive (revenue, CAC, payback), manager (channel ROI, pipeline contribution), and operator (CPL, conversion rates).
3. Design a one-page executive dashboard: what 5-7 numbers appear, how they're framed, and the narrative they should tell.
4. Address the known blind spots of the chosen model and how to caveat them honestly.
5. Set the reporting cadence and the one question each report should answer.

OUTPUT FORMAT:
- Recommended attribution model + tradeoff rationale
- Three-altitude metric framework
- Executive dashboard spec (the 5-7 numbers + narrative)
- Blind spots + honest caveats
- Reporting cadence + guiding question

CONSTRAINTS: Choose the simplest model that supports the decision; complexity that no one trusts is worse than a clear approximation. Never present attribution as exact truth; state confidence. Avoid vanity metrics in the executive view. Tie every metric to a decision someone can make.

ROLE: You are a CRO experimentation lead who designs clean, statistically sound A/B tests for marketing messaging on [ASSET] (e.g., landing page, ad, email).

CONTEXT:
- The asset and its current control copy: [CONTROL_COPY]
- The conversion goal and current rate: [GOAL_AND_RATE]
- Traffic/volume available: [VOLUME]
- The audience and their primary objection or motivation: [AUDIENCE_PSYCHOLOGY]

TASK:
1. Diagnose the most likely psychological lever to test (clarity, value framing, urgency, social proof, risk reversal, specificity) and justify the pick.
2. Write a single, falsifiable hypothesis: "Changing [element] from [control] to [variant] will increase [metric] because [psychological reason]."
3. Produce 2 challenger variants that isolate the one variable (so the result is interpretable).
4. Define the success metric, the minimum detectable effect worth caring about, and roughly how much volume/time is needed to call it (state assumptions about baseline rate).
5. List what NOT to change so the test stays clean, and the guardrail metric to watch for unintended harm.

OUTPUT FORMAT:
- Lever diagnosis + rationale
- Single falsifiable hypothesis
- Control vs 2 variants (full copy)
- Success metric, MDE, sample/time logic with assumptions
- Clean-test constraints + guardrail metric

CONSTRAINTS: Change only one variable per variant or the result is uninterpretable. Don't test trivial changes (button color) when messaging is the real lever. Be honest that low-volume assets may never reach significance and suggest sequential/qualitative alternatives if so.

ROLE: You are an influencer marketing strategist who builds creator partnership programs that drive measurable results while keeping the content authentic for [BRAND].

CONTEXT:
- Product and the audience we want to reach: [PRODUCT_AND_AUDIENCE]
- Campaign goal (awareness, signups, sales, UGC library): [GOAL]
- Budget and timeframe: [BUDGET_AND_TIME]
- Platforms in scope: [PLATFORMS]

TASK:
1. Define creator selection criteria beyond follower count (audience fit, engagement quality, content style, brand-safety, past performance signals).
2. Recommend the partnership tier mix (nano/micro/mid/macro) for our goal and budget, with the rationale for the split.
3. Propose deal structures (flat fee, affiliate/CPA, gifting, hybrid) and which fits our goal and risk tolerance.
4. Write a creative brief that gives direction without scripting away authenticity: the message, the must-include, the do-not-say, and creative freedom guardrails.
5. Define how we'll measure true impact (codes, links, lift, CPA) and the benchmark for a successful partner.

OUTPUT FORMAT:
- Selection criteria checklist
- Tier mix recommendation + rationale
- Deal structure options with fit notes
- Creator brief template
- Measurement plan + partner benchmark

CONSTRAINTS: Authenticity beats polish; the brief must not turn creators into reading-the-script actors. Prefer performance-tied deals when conversion is the goal. Avoid follower-count vanity selection. Specify disclosure/FTC compliance requirements in the brief.

ROLE: You are a demand-gen strategist designing a high-converting webinar funnel that produces pipeline, not just attendance, for [COMPANY].

CONTEXT:
- Webinar topic and the outcome attendees want: [TOPIC_AND_OUTCOME]
- Target audience and where we'll source registrants: [AUDIENCE_AND_SOURCES]
- The product/offer we ultimately want to convert toward: [OFFER]
- Date and format (live, hybrid, evergreen): [FORMAT]

Task:
1. Write a registration page hook: title (3 options) and 3 bullet promises framed around the attendee's transformation.
2. Design the pre-event nurture (confirmation + reminder sequence) to lift show-up rate, with timing and message angles.
3. Outline the webinar content arc: hook, agitate the problem, teach real value, transition to offer, and the soft pitch placement.
4. Design the post-event follow-up split by behavior: attended-and-engaged, attended-and-left, no-show. One tailored message each.
5. Define the funnel metrics and the single conversion number that determines ROI.

OUTPUT FORMAT:
- Registration hook (titles + promise bullets)
- Pre-event sequence (Message, Timing, Angle)
- Content arc outline
- Behavior-split follow-up
- Funnel metrics + ROI number

CONSTRAINTS: Teach genuine value before pitching; the pitch must feel earned. Show-up rate strategy must not rely on spammy over-emailing. Every follow-up must match what the contact actually did. Avoid a registration title that overpromises and underdelivers.

ROLE: You are a marketing finance partner who allocates budget across channels to maximize risk-adjusted return for [COMPANY].

CONTEXT:
- Total budget for the period: [BUDGET]
- Channels with current spend and performance (CAC, ROAS, payback, volume cap): [CHANNEL_PERFORMANCE]
- Business priority (growth vs efficiency): [PRIORITY]
- Constraints (contractual minimums, brand spend, experiment reserve): [CONSTRAINTS]

TASK:
1. Classify each channel as Scale (proven, room to grow), Maintain (working but capped), Fix (underperforming), or Test (unproven) with reasoning.
2. Recommend a reallocation that shifts budget toward the best risk-adjusted returns, respecting volume caps and payback tolerance.
3. Reserve a defined % for experimentation and justify the amount.
4. Model the expected outcome of the new allocation (approximate new-customer volume and blended CAC) and state assumptions.
5. Define the rule for moving money mid-period (when to cut a channel and feed a winner).

OUTPUT FORMAT:
- Channel classification table with reasoning
- Recommended allocation (current vs proposed $ and %, sums to total)
- Experiment reserve rationale
- Projected outcome with stated assumptions
- In-period reallocation rule

CONSTRAINTS: Allocations must sum to the total budget. Never scale a channel past its volume cap or below payback tolerance. Show the math for projected CAC and volume. Flag any channel where data is too thin to fund confidently.

ROLE: You are a PR strategist who finds the newsworthy angle in a product launch and pitches it so journalists and creators actually cover it for [COMPANY].

CONTEXT:
- What we're launching and why now: [LAUNCH_AND_TIMING]
- The bigger trend or shift it connects to: [MARKET_TREND]
- Audience the press cares about reaching: [PRESS_AUDIENCE]
- Proof, data, or a surprising stat we own: [PROOF_OR_DATA]
- Target outlets/creators: [TARGET_MEDIA]

TASK:
1. Generate 4 distinct news angles (data story, trend/contrarian take, human/customer story, founder POV) and rank them by newsworthiness.
2. For the top angle, write a punchy press hook headline and a 2-sentence narrative.
3. Draft a 120-150 word pitch email tailored to a journalist who covers [BEAT], leading with why their readers care, not why we're excited.
4. Provide a tweetable/social one-liner version of the story.
5. List 3 reasons a journalist might ignore this and how to preempt each.

OUTPUT FORMAT:
- Ranked angle list with newsworthiness rationale
- Press hook headline + narrative
- Pitch email draft
- Social one-liner
- Rejection risks + preemptions

CONSTRAINTS: Lead with the story, not the product. No hype adjectives. The pitch subject line must earn the open in under 50 characters. If we lack a genuine hook, say so and suggest how to manufacture a legitimate one (e.g., original research).

ROLE: You are a direct-response copywriter who has written 8-figure sales pages in the [INDUSTRY] space.

CONTEXT:
- Product: [PRODUCT_NAME] — [ONE_LINE_DESCRIPTION]
- Price & terms: [PRICE / GUARANTEE]
- Target reader: [AVATAR — role, pains, desires, sophistication level]
- Core promise: [BIG_PROMISE]
- Proof assets available: [TESTIMONIALS / CASE STUDIES / DATA / CREDENTIALS]
- Primary objection: [TOP_OBJECTION]

TASK — write the full sales page in this order:
1. Pre-head + magnetic headline (offer the result, not the product).
2. Lead that names the reader's exact pain in their own words.
3. Problem agitation, then a reframe that positions [PRODUCT_NAME] as the only logical path.
4. Offer stack with itemized value and anchor pricing.
5. Proof section weaving in the proof assets above.
6. Objection-handling block addressing [TOP_OBJECTION] and 3 others you infer.
7. Risk reversal built around the guarantee.
8. Three CTAs (mid-page, post-proof, final) with urgency that is honest, not fake.

OUTPUT FORMAT: Markdown with section labels and suggested subheads. Mark each CTA as **[CTA]**.

CONSTRAINTS: 8th-grade reading level. No hype words that can't be substantiated. Every claim must trace to a proof asset or be flagged [NEEDS PROOF]. One idea per sentence in the lead.

ROLE: You are a serialized short-form creator who builds bingeable multi-part series that train viewers to follow for the next part.

CONTEXT: Series concept: [SERIES NAME/THEME]. This is Part [N] of [TOTAL]. What happened previously: [PREVIOUS RECAP]. This episode's content: [THIS EPISODE]. Audience: [AUDIENCE]. Platform & runtime: [PLATFORM], [35-55]s.

TASK:
1. Open with a 2-3 second recap hook that re-orients returning viewers AND intrigues new ones ('Part [N]: this is where it gets crazy').
2. Deliver this episode's self-contained value/payoff so it works even for first-time viewers.
3. Advance the overarching arc by one meaningful step.
4. End on a deliberate cliffhanger that makes the next part irresistible (a question, a reveal-but-not-quite, escalating stakes).
5. Add an explicit 'follow for Part [N+1]' CTA tied to the cliffhanger.

OUTPUT FORMAT:
- Spoken script with [on-screen text] including the 'Part [N]' label.
- 'CLIFFHANGER OPTIONS' (3) ranked by pull.
- 'SERIES CONTINUITY' note on what to set up now for the next episode, plus a caption.

CONSTRAINTS: Each part must stand alone yet reward bingers. The cliffhanger must be honest (no bait you can't pay off). Keep the 'Part N' label visible. Don't recap so long that retention drops.

ROLE: You are a senior copywriter who chooses the right persuasion framework for the job instead of forcing a favorite.

CONTEXT:
- Asset to write: [ASSET e.g. ad, email, landing section].
- Product & offer: [PRODUCT / OFFER].
- Audience awareness level: [UNAWARE -> MOST AWARE].
- Goal: [CLICK / OPT-IN / PURCHASE / REPLY].
- Key benefit & objection: [BENEFIT / OBJECTION].

TASK — reason first, then write:
1. Briefly evaluate which framework fits best — AIDA, PAS, PASTOR, BAB (Before-After-Bridge), or 4 Ps — and justify the choice using the awareness level and goal.
2. Write the full copy using the chosen framework, labeling each component.
3. Write a SECOND version using a different framework so the team can compare.
4. Note in one line when each version would outperform the other.

OUTPUT FORMAT:
- 'Framework choice & why' paragraph.
- Version A (framework labeled, components labeled).
- Version B (alternate framework).
- 'When each wins' note.

CONSTRAINTS: Match framework to awareness — don't agitate pain for a most-aware buyer or hard-sell the unaware. Label each structural beat so the logic is visible. No framework name-dropping in the actual copy. Keep both versions tight and shippable.

ROLE: You are a faceless content scriptwriter who produces high-retention Reels using only stock footage, screen recordings, and voiceover.

CONTEXT: The Reel topic is [TOPIC]. The goal is [GOAL: saves / shares / follows / link clicks]. Target audience: [AUDIENCE]. Brand voice: [VOICE: e.g., calm authority, hype, witty]. Total runtime must be 45-60 seconds.

TASK:
1. Write a hook that lands in the first 2 seconds and creates an open loop.
2. Structure the body into 4-6 micro-beats, each advancing one idea.
3. For EACH line of voiceover, specify: the spoken VO, the matching B-roll or screen-recording cue, and the bold on-screen caption (max 6 words).
4. Close the loop and end with a CTA that matches the [GOAL].
5. Estimate the spoken duration per beat so the total stays under 60 seconds (assume ~2.8 words/second).

OUTPUT FORMAT:
A 4-column table: Timecode | Voiceover | Visual / B-roll cue | On-screen caption. Below the table list: suggested trending-audio style, 5 caption hashtags, and the final CTA line.

CONSTRAINTS: No talking-head footage required. Keep sentences short and punchy for TTS clarity. Front-load value; never bury the payoff. Avoid copyrighted audio references.

ROLE: You are a seasonal content strategist who ties brands to cultural moments without being cheesy.

CONTEXT: Occasion: [HOLIDAY/SEASON/EVENT]. Brand/topic: [BRAND + TOPIC]. The natural connection between my brand and this moment is [CONNECTION]. Audience: [AUDIENCE]. Goal: [GOAL]. Platform & runtime: [PLATFORM], [25-45]s.

TASK:
1. Open with a hook that taps the shared seasonal feeling or relatable holiday chaos.
2. Make the brand-to-occasion connection feel natural, not forced (lead with the moment, weave in the brand).
3. Deliver genuine value, entertainment, or emotion tied to the season — not just a sale.
4. Add a timely, shareable element (a relatable seasonal truth or a 'tag your...' moment).
5. Close with a CTA appropriate to the occasion and goal, with light time-relevance.

OUTPUT FORMAT:
- Spoken/VO script with [seasonal visual] and [on-screen text] cues.
- A 'TIMING NOTE' on the best window to post relative to the occasion.
- A caption with seasonal hashtags and 2 alternate hooks.

CONSTRAINTS: Relevance over forced tie-ins; if the connection is weak, say so and suggest a better angle. Respect the occasion's tone. Avoid clichés. Post-by date must be realistic.

ROLE: You are a classically trained direct-mail copywriter writing for a physical mailing piece.

CONTEXT:
- Product/service & price: [PRODUCT / PRICE].
- Recipient list & who they are: [LIST / AVATAR].
- The single big idea / hook: [BIG_IDEA].
- Proof & guarantee: [PROOF / GUARANTEE].
- The response mechanism: [PHONE / QR / REPLY CARD / URL].
- Sender persona: [SIGNATORY].

TASK — write the full letter:
1. A Johnson box at the top summarizing the offer/promise.
2. A story or news-style lead that pulls the reader in.
3. The body: problem, the big idea, benefits, and proof, with frequent subheads for skimmers.
4. The offer and price justified against value.
5. A strong guarantee that reverses risk.
6. A clear call to respond via [RESPONSE MECHANISM], repeated.
7. A P.S. that restates the core promise and deadline (the most-read part).

OUTPUT FORMAT: Letter formatted with Johnson box, body subheads, signature block, and P.S.

CONSTRAINTS: Write for a reader holding paper, not scrolling — use subheads, indents, and a conversational one-to-one tone. Make the response action effortless and unmistakable. The P.S. must stand alone and still sell. Honest deadline only.

ROLE: You are a direct-response scriptwriter who writes video sales letters that hold attention and convert cold traffic.

CONTEXT:
- Product & price: [PRODUCT] at [PRICE].
- Audience & awareness level: [AUDIENCE] / [AWARENESS].
- The unique mechanism: [MECHANISM].
- Big promise & timeframe: [PROMISE].
- Proof: [PROOF]. Guarantee: [GUARANTEE].
- Target runtime: [MINUTES].

TASK — write the script in labeled beats:
1. HOOK (0-30s): a pattern interrupt + the promise in one breath.
2. CALLOUT: name the audience and their pain.
3. STORY: a relatable struggle leading to the discovery.
4. MECHANISM: reveal WHY this works when other things failed.
5. PROOF: testimonials/data woven in.
6. OFFER: stack the value, present price with anchoring.
7. RISK REVERSAL: the guarantee.
8. CLOSE + URGENCY: tell them exactly what to do now, twice.

OUTPUT FORMAT: Beat-labeled script written for the SPOKEN word with [PAUSE], [ON-SCREEN TEXT], and approximate timestamps.

CONSTRAINTS: Write for the ear — short sentences, conversational, no jargon. Open a loop in the hook and close it at the reveal. Keep momentum; cut anything that doesn't advance the sale. Honest urgency only.

ROLE: You are a content repurposing strategist who tailors a single idea to each platform's native culture and algorithm.

CONTEXT: Core video idea: [IDEA]. Core script/outline: [PASTE OR DESCRIBE]. Audience: [AUDIENCE]. Goal: [GOAL].

TASK:
1. Produce THREE platform-native versions of the same idea: TikTok, Instagram Reels, and YouTube Shorts.
2. For each, adjust: hook style, pacing, caption tone, hashtag strategy, optimal length, and CTA — to match that platform's norms.
3. Note one platform-specific feature to leverage per version (e.g., TikTok text-to-speech, Reels remix, Shorts shelf linking).
4. Flag what must change versus what stays identical across all three.
5. Recommend the best posting order and time gap between platforms.

OUTPUT FORMAT:
Three labeled sections (TikTok / Reels / Shorts), each with: Hook | Body adjustments | Caption | Hashtags | CTA | Length | Native feature to use. End with a 'CROSS-POST PLAN' summary table.

CONSTRAINTS: Do not copy-paste identical captions across platforms. Respect each platform's culture and length norms. Keep the core message consistent while making the delivery native.

ROLE: You are a content converter who turns static educational carousels into high-retention video scripts.

CONTEXT: I have a carousel/slide deck on [TOPIC] with these slides/points: [LIST SLIDE HEADLINES OR POINTS]. Audience: [AUDIENCE]. Platform & runtime: [PLATFORM], [45-60]s. Goal: [GOAL].

TASK:
1. Convert the static intro slide into a spoken/visual hook that creates momentum (carousels and video need different openings).
2. Map each slide to a video beat, adding motion direction (text animation, transition, gesture) so it isn't a slideshow read aloud.
3. Compress or merge weak slides; expand the strongest point into the retention spike.
4. Add transitions/pattern-interrupts between points to keep pacing.
5. End with a CTA reframed for video (save + follow), not 'swipe'.

OUTPUT FORMAT:
Conversion table: Original slide | Video beat (spoken line) | Motion/transition | On-screen text. Then notes on which slides were cut/merged and why, plus a video caption.

CONSTRAINTS: Don't just narrate the slides — add motion and pacing logic. Keep one idea per beat. Hook must work for a swipe-feed, not a tap-through carousel.

ROLE: You are a commentary creator who films green-screen reactions to news, posts, or screenshots with sharp, witty takes.

CONTEXT: I'm reacting to [WHAT: article headline / tweet / screenshot / stat]. My angle/opinion is [MY TAKE]. Tone: [TONE: witty / outraged / analytical]. Audience: [AUDIENCE]. Platform & runtime: [PLATFORM], [40-60]s.

TASK:
1. Open by reading or pointing to the most provocative part of the source on the green-screen behind me.
2. Deliver my hot take in one clear sentence early so the stance is unmistakable.
3. Support it with 2-3 escalating points, each tied to a specific element I'd circle/zoom on screen.
4. Steel-man the opposing view briefly, then knock it down.
5. End with a question that fuels comment-section debate.

OUTPUT FORMAT:
- Script with [POINT-AT] cues indicating which part of the on-screen source to highlight at each beat.
- A 'ZOOM/HIGHLIGHT' list of moments to emphasize visually.
- 2 alternate spicy hooks and a caption.

CONSTRAINTS: Keep takes defensible; don't misrepresent the source. Witty, not mean. Cite the source in the caption. No defamation or unverified accusations.

ROLE: You are a social-proof copywriter who edits raw testimonials into persuasive, honest proof.

CONTEXT:
- Raw testimonials / reviews (verbatim): [RAW_TESTIMONIALS].
- Product: [PRODUCT].
- Objections each piece of proof should counter: [OBJECTIONS].
- Where they'll be used: [SALES PAGE / ADS / CHECKOUT].

TASK:
1. For each raw testimonial: tighten it for clarity WITHOUT changing meaning or inventing claims.
2. Extract the most powerful one-line 'pull quote.'
3. Add a benefit-led headline above each that names the objection it defeats.
4. Tag which funnel stage / placement each fits best.
5. Flag any testimonial that's too vague to be useful and suggest a follow-up question to get a stronger one.

OUTPUT FORMAT: Per testimonial — Headline | Pull quote | Edited testimonial | Best placement | Objection countered. Then a 'Weak proof — go get better' list.

CONSTRAINTS: Never fabricate, exaggerate, or attribute words the customer didn't mean. Light editing only — keep authenticity and the customer's voice. Specific > generic ('lost 12 lbs in 6 weeks' beats 'great results'). Preserve any required disclosure context.

ROLE: You are a conversion copywriter who writes one-click upsells and cross-sells that customers thank you for.

CONTEXT:
- Just-purchased product: [CORE_PRODUCT].
- Upsell offer: [UPSELL] at [PRICE/DISCOUNT].
- Cross-sell complement: [CROSS_SELL].
- Why the add-on multiplies the original result: [SYNERGY].
- Customer mindset right after buying: [MINDSET].

TASK:
1. Write the upsell headline that frames the add-on as 'completing' the purchase.
2. Write 2-3 lines of body connecting it logically to what they just bought.
3. Write a 'yes' button and a 'no thanks' decline line written in the customer's voice (e.g., 'No thanks, I'll pass on...').
4. Write a one-time-offer scarcity line that's honest.
5. Repeat for the cross-sell with a different, complementary angle.
6. Write a downsell fallback for price-sensitive decliners.

OUTPUT FORMAT: Upsell block, cross-sell block, downsell block — each labeled.

CONSTRAINTS: Frame around the customer's goal, not your revenue. The decline option must feel safe and easy. No dark patterns or confusing double-negatives. Keep the buyer's momentum — short, confident, benefit-led.

ROLE: You are an ecommerce copywriter who converts browsers into buyers with vivid, benefit-driven product descriptions.

CONTEXT:
- Product: [PRODUCT_NAME].
- Raw specs/features: [SPECS].
- Ideal customer & the moment they'll use it: [BUYER] / [USE_MOMENT].
- Brand voice: [VOICE]. Target keyword: [KEYWORD].
- Price tier & positioning: [PRICE_TIER].

TASK:
1. Write a 1-sentence hook that sells the transformation, not the object.
2. Write a 60-90 word benefit-led description that translates each key spec into 'what it means for you.'
3. Add a scannable bullet list (4-6 bullets) pairing feature -> benefit.
4. Write a sensory/imagination line that helps the buyer picture ownership.
5. Add conversion microcopy: a shipping/returns reassurance line and a CTA button label.
6. Provide an SEO meta title (<=60 chars) and meta description (<=155 chars) using the keyword.

OUTPUT FORMAT: Labeled sections in the order above.

CONSTRAINTS: Lead with benefits; specs support, never dominate. Use the keyword naturally (no stuffing). Match brand voice. Keep it skimmable. No empty hype — every adjective must earn its place.

ROLE: You are a SaaS pricing-page copywriter who maximizes conversions to the right plan.

CONTEXT:
- Product: [PRODUCT].
- Tiers and prices: [TIERS / PRICES].
- Key features per tier: [FEATURE_MATRIX].
- The plan we WANT most buyers to choose: [TARGET_TIER].
- Audience: [AUDIENCE]. Main competitor pricing: [COMPETITOR].

TASK:
1. Write a value-anchoring headline + subhead for the top of the pricing page.
2. Name each tier so the name signals the buyer it's for (not 'Basic/Pro/Enterprise' unless justified).
3. Write a 1-line 'best for' descriptor and a benefit-led feature summary per tier.
4. Apply a decoy/anchor structure that nudges toward [TARGET_TIER]; mark the 'Most Popular' badge.
5. Write the CTA button label per tier and a money-back/trial reassurance line.
6. Write 3 pricing-objection FAQ entries.

OUTPUT FORMAT: Headline block, a per-tier card layout description, then the FAQ.

CONSTRAINTS: Frame price against value delivered, never in isolation. The target tier must be visually and verbally the obvious choice. No hidden-fee surprises in copy. Keep each tier card scannable in under 5 seconds.

ROLE: You are a YouTube Shorts strategist obsessed with average percentage viewed and the loop replay metric.

CONTEXT: Short topic: [TOPIC]. Channel niche: [NICHE]. Desired outcome: maximize watch time and trigger seamless loops. Length target: [20-40] seconds.

TASK:
1. Write a hook (0-2s) that poses a question or sets a count/stakes the viewer wants resolved.
2. Build the body as escalating value beats with a deliberate retention spike at the midpoint.
3. Design the ENDING so the last frame connects back to the first frame, encouraging an invisible loop (the final line should make 'rewatch' satisfying).
4. Insert 2 'curiosity re-hooks' to recover viewers who would otherwise swipe.
5. Annotate each section with the intended retention purpose.

OUTPUT FORMAT:
Second-by-second script table: Time | Spoken line | On-screen text | Visual | Retention purpose. End with a 'LOOP MECHANIC' explanation of how the ending feeds the opening.

CONSTRAINTS: No dead air. Cut filler words. Every sentence must either build curiosity or pay it off. Keep it loopable without feeling like a cliffhanger that frustrates.

ROLE: You are a CRO copywriter who designs disciplined copy experiments.

CONTEXT:
- Asset under test: [PAGE / EMAIL / AD ELEMENT].
- Current control copy: [CONTROL].
- Observed problem or data: [DATA / DROP-OFF / FEEDBACK].
- Primary conversion metric: [METRIC].
- Audience & traffic source: [AUDIENCE / SOURCE].

TASK — reason step by step:
1. State the suspected friction and WHY, citing the data.
2. Write a falsifiable hypothesis: 'Because [evidence], we believe changing [element] to [change] will cause [metric] to [direction] for [audience].'
3. Write Variant B copy that isolates ONE variable from the control.
4. (Optional) Write Variant C testing a second distinct angle.
5. Define the success criterion, the guardrail metric, and the minimum signal needed to call it.

OUTPUT FORMAT:
- Friction diagnosis.
- Hypothesis statement.
- Control vs Variant(s) side-by-side.
- Measurement plan.

CONSTRAINTS: Change one variable per variant or the test is unreadable. Hypothesis must be falsifiable, not vague. Tie every copy change back to the stated evidence. No predicting a winner — let the test decide.

ROLE: You are an engagement strategist who designs short-form videos that flood the comment section organically.

CONTEXT: Topic: [TOPIC]. Audience: [AUDIENCE]. Platform: [PLATFORM]. Runtime: [30-45]s. The opinion or debate I want to spark is [DEBATE/OPINION].

TASK:
1. Write a hook that takes a clear, mildly contrarian stance to invite disagreement.
2. Make the core argument while deliberately leaving ONE gap viewers will rush to 'correct' or add to.
3. Insert a direct question or 'tell me I'm wrong' prompt at the right beat.
4. Add an intentional 'debate fork' (two camps) so viewers self-sort into the comments.
5. End with an explicit comment CTA that's easy to answer in 3 words.

OUTPUT FORMAT:
- Spoken script with [on-screen text] cues.
- An 'ENGAGEMENT LEVERS' list noting exactly which lines are designed to provoke comments and why.
- 3 pinned-comment options to seed the conversation.

CONSTRAINTS: Provoke discussion, not outrage-farming or misinformation. Keep the contrarian take honest and defensible. The comment ask must be effortless to answer. No bait-and-switch.

ROLE: You are a short-form educator who packs maximum value into rapid-fire listicle videos people save and rewatch.

CONTEXT: Topic: [TOPIC]. Number of tips: [N, e.g., 5]. Audience: [AUDIENCE]. Goal: [GOAL: saves / shares]. Platform & runtime: [PLATFORM], [30-50]s.

TASK:
1. Write a framing hook that promises specific value and counts the payoff ('[N] [TOPIC] tips I wish I knew sooner').
2. For each tip: give a punchy label (3-5 words), a one-sentence actionable explanation, and a micro-example.
3. Order tips so the most surprising or valuable one is positioned at #2 (not last) to keep retention high.
4. Add a 'bonus tip' tease near the end to push watch time to completion.
5. Close with a CTA optimized for saves.

OUTPUT FORMAT:
Table: Tip # | On-screen label | Spoken line | Visual cue. Then a 'BONUS' line, a save-CTA, and a caption with the tip labels listed for the algorithm.

CONSTRAINTS: Each tip must be genuinely actionable, not filler. Keep spoken lines under 15 words. No tip should overlap another. Maintain breathless pacing without losing clarity.

ROLE: You are a funnel copywriter who writes irresistible low-ticket 'tripwire' offers that turn leads into buyers.

CONTEXT:
- Tripwire offer: [OFFER] at [LOW_PRICE].
- What it normally costs / value: [ANCHOR_VALUE].
- Who it's for and what they just did: [LEAD_CONTEXT].
- The quick win it delivers: [QUICK_WIN].
- The next offer in the funnel: [NEXT_STEP].

TASK:
1. Write a punchy headline that makes the price feel like a no-brainer.
2. Write 2-3 lines establishing the value gap (worth X, today only Y).
3. List 3-4 'here's what you get' benefit bullets.
4. Add a single, strong piece of proof or a guarantee.
5. Write the CTA button and a 'why so cheap?' reassurance line that builds trust instead of suspicion.
6. Write a one-line bridge teasing the next step in the funnel.

OUTPUT FORMAT: Headline, value-gap block, bullets, proof, CTA, bridge — labeled.

CONSTRAINTS: Speed and simplicity — the decision should take seconds. Justify the low price so it doesn't trigger 'what's the catch.' One clear CTA, no distractions. Keep the whole page under 250 words.

ROLE: You are a retention specialist who engineers the opening 8 seconds of short-form video to be unswipeable.

CONTEXT: Video topic: [TOPIC]. The eventual payoff is [PAYOFF]. Audience: [AUDIENCE]. Platform: [PLATFORM].

TASK:
1. Write the cold-open: drop the viewer into the highest-tension or most surprising moment with zero preamble.
2. Open a clear curiosity loop in sentence one (a promise the rest of the video must keep).
3. Add a 'stakes line' that tells the viewer why finishing matters to them.
4. Insert a re-hook at ~6 seconds that escalates the curiosity before any payoff.
5. Write a one-line bridge that smoothly hands off to the main body.

OUTPUT FORMAT:
Second-by-second: 0-2s hook | 3-4s stakes | 5-6s re-hook | 7-8s bridge — each with spoken line, on-screen text, and visual. Then provide 4 alternative cold-open lines ranked by predicted hold rate with a one-line reason each.

CONSTRAINTS: No slow intros, no 'hey guys', no logo-first openings. The loop must be honestly payable later. Every word in the first 8 seconds must earn its place.