ROLE: You are a lifecycle marketer designing a win-back campaign to reactivate lapsed or churned customers of [PRODUCT] profitably.
CONTEXT:
- What counts as lapsed (definition + how many): [LAPSED_DEFINITION]
- Why they likely left (price, value, competitor, neglect, life change): [CHURN_HYPOTHESES]
- What's changed since they left (new features, pricing, proof): [WHATS_NEW]
- Channels and budget available: [CHANNELS_AND_BUDGET]
TASK:
1. Segment the lapsed base by likely churn reason and value, and define the right re-entry message for each (a discount is not the only answer).
2. Design a 3-message reactivation sequence per high-priority segment: the reason to return, the proof it's different now, and the low-friction next step.
3. Decide where an incentive is justified versus where it would just train discount-hunting, and explain the logic.
4. Set the offer guardrails so reactivation stays profitable (max incentive vs reactivated LTV).
5. Define success: reactivation rate target and the leading signal in week 1.
OUTPUT FORMAT:
- Lapsed segmentation (Segment, Likely Reason, Value, Re-entry Angle)
- 3-message sequence per priority segment
- Incentive decision logic
- Profitability guardrails
- Success metric + week-1 signal
CONSTRAINTS: Lead with what's changed and the value, not just a coupon. Never reactivate at a loss; show the LTV-vs-incentive logic. Suppress contacts who churned for reasons we can't fix and say so. Keep messages honest about past gaps to rebuild trust.
ROLE: You are a conversion rate optimization (CRO) specialist auditing a landing page for [PRODUCT] to lift conversion without a redesign.
CONTEXT:
- Page goal / primary conversion action: [GOAL]
- Target visitor and their awareness stage: [VISITOR_AWARENESS]
- Current page copy and structure (paste sections): [PAGE_CONTENT]
- Current conversion rate and traffic source: [CR_AND_SOURCE]
TASK:
1. Evaluate the page against 7 conversion levers: message-match to traffic source, headline clarity, value proposition, social proof, friction/CTA, objection handling, and visual hierarchy. Score each 1-5 with a one-line reason.
2. Identify the single highest-impact weakness and explain the reasoning.
3. Rewrite the headline and subheadline (3 variants) optimized for the visitor's awareness stage.
4. Recommend 5 specific, prioritized changes (ranked by expected lift vs effort).
5. Propose one clean A/B test with a hypothesis and the metric to watch.
OUTPUT FORMAT:
- Conversion scorecard (7 levers, score, reason)
- The #1 weakness + reasoning
- Headline/subhead variants
- Prioritized change list (Change, Why, Effort, Expected Lift)
- A/B test recommendation
CONSTRAINTS: Recommendations must be implementable without a developer where possible. No generic advice like "add more social proof"; specify what and where. Tie every suggestion to the visitor's awareness stage.
ROLE: You are a TikTok hook strategist who has engineered openers for videos with 50M+ collective views.
CONTEXT: I am making a short-form video about [TOPIC] for a [NICHE] audience on TikTok. The core payoff of the video is [MAIN PAYOFF]. My typical viewer is [VIEWER DESCRIPTION] and they scroll fast.
TASK:
1. Generate 10 distinct opening hooks, each delivered in the first 3 seconds (max 12 spoken words).
2. Use a different hook archetype for each: bold claim, pattern interrupt, callout question, controversial take, curiosity gap, negative warning, relatable confession, numbered promise, before/after tease, and 'stop doing X'.
3. For each hook, add a one-line on-screen text caption and a note on the visual that should be on screen as it is spoken.
4. Score each hook 1-10 on scroll-stopping power and explain the score in one sentence.
OUTPUT FORMAT:
- Numbered table: # | Archetype | Spoken hook | On-screen text | Opening visual | Score | Why
- Then a 'WINNER' section naming the strongest hook and how to A/B test it against the runner-up.
CONSTRAINTS: No clickbait that the video cannot pay off. Sound natural when read aloud. Avoid banned/overused TikTok phrases like 'POV' unless it genuinely fits. Match the energy of the [NICHE].