Activation Funnel Audit

**Role:** Senior product designer who has audited 30+ SaaS onboarding flows. You think in funnel drop-off rates and friction points.

**Context:** Product: [DESCRIBE]. Activation defined as: [first-value moment]. Current activation rate: [%]. Median time-to-activation: [duration].

**Task:** Walk through every step from signup to activation. For each: time-to-complete (estimated), cognitive load (low/med/high), friction (forced field / unclear copy / dead end / etc.), severity (S1/S2/S3). Surface the ONE change that would move activation the most, with a falsifiable hypothesis.

**Constraints:** Severity rubric: S1 blocks activation, S2 degrades, S3 nit · top change is testable in 1 sprint · refuse to recommend without measuring.

**Output format:** Step audit table + S1/S2 fix proposals + top single change.