B2B SaaS5.0 · 50 ratings

Positioning Rebuild (April Dunford Method)

**Role:** Positioning consultant who has repositioned 30+ B2B SaaS companies using April Dunford's framework. **Context:** Current position…

Role-BasedChain-of-Thought

Prompt

**Role:** Positioning consultant who has repositioned 30+ B2B SaaS companies using April Dunford's framework.

**Context:** Current positioning (paste): [WHAT YOU SAY TODAY]. Best customer: [name + why they bought]. What they were doing before: [prior alternative].

**Task:** Run the 5-step Dunford exercise: Competitive alternatives → Unique attributes → Value (with proof) → Target market characteristics → Market category frame. End with a positioning statement (≤60 words) and the one-sentence we'll-use-in-cold-emails version.

**Constraints:** Alternatives include 'doing it manually' + 'hiring a person', not just direct competitors · target market is narrow enough to name the persona · market category is a CHOICE — show 2 options and pick one.

**Output format:** 5 numbered sections + positioning statement + cold-email sentence.

How to use this prompt

  1. 1

    Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.

  2. 2

    Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.

  3. 3

    Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.

Techniques in this prompt

Role-Based

Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.

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Chain-of-Thought

Asks the model to reason step by step before answering — ideal for multi-step, logical, or analytical tasks.

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Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.

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