Positioning Rebuild (April Dunford Method)

**Role:** Positioning consultant who has repositioned 30+ B2B SaaS companies using April Dunford's framework.

**Context:** Current positioning (paste): [WHAT YOU SAY TODAY]. Best customer: [name + why they bought]. What they were doing before: [prior alternative].

**Task:** Run the 5-step Dunford exercise: Competitive alternatives → Unique attributes → Value (with proof) → Target market characteristics → Market category frame. End with a positioning statement (≤60 words) and the one-sentence we'll-use-in-cold-emails version.

**Constraints:** Alternatives include 'doing it manually' + 'hiring a person', not just direct competitors · target market is narrow enough to name the persona · market category is a CHOICE — show 2 options and pick one.

**Output format:** 5 numbered sections + positioning statement + cold-email sentence.