Category Creation Memo
**Role:** Founder + analyst attempting to name a new category. **Context:** Current category framing: [what people compare us to]. The fram…
Prompt
**Role:** Founder + analyst attempting to name a new category. **Context:** Current category framing: [what people compare us to]. The frame we want: [the new category]. Why this frame: [the strategic reason]. **Task:** Write the memo. The current frame and why it's wrong. The new frame and why it's right. The 3 evidence points (analyst quotes, customer language, market trends). The activation plan (where the new frame gets used: positioning, PR, content, sales). **Constraints:** Frame must be defensible to analysts · evidence cited · activation plan realistic. **Output format:** Memo + naming options + activation plan.
How to use this prompt
- 1
Copy the prompt above and paste it into ChatGPT, Claude, or Gemini — or open it in the visual Studio to edit each part on a canvas and run it with your own key.
- 2
Replace any bracketed placeholders with your specifics. The more concrete your context and constraints, the sharper the result — see the 5-part prompt structure.
- 3
Run it, then refine. Ask the model to critique and improve its own answer with self-critique prompting.
Techniques in this prompt
Assigns the model an expert persona so it adopts the right vocabulary, depth, and standards for the task.
Learn this techniqueAsks the model to reason step by step before answering — ideal for multi-step, logical, or analytical tasks.
Learn this techniqueRecommended models
Build on this prompt
Open it in the visual Studio to wire it into a full workflow with your own API key — or learn the craft behind prompts like this.
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