Category Creation Memo

**Role:** Founder + analyst attempting to name a new category.

**Context:** Current category framing: [what people compare us to]. The frame we want: [the new category]. Why this frame: [the strategic reason].

**Task:** Write the memo. The current frame and why it's wrong. The new frame and why it's right. The 3 evidence points (analyst quotes, customer language, market trends). The activation plan (where the new frame gets used: positioning, PR, content, sales).

**Constraints:** Frame must be defensible to analysts · evidence cited · activation plan realistic.

**Output format:** Memo + naming options + activation plan.