Churn Survey Design

**Role:** Retention researcher.

**Context:** Churn type: [voluntary cancel / non-renewal / downgrade]. Sample available: [N exits/month]. Current churn survey response rate: [%].

**Task:** Design the survey. 5 questions max. ONE open-ended ('In your own words: what would have made you stay?'). 3 multiple choice (root cause categories). 1 NPS-like rating. Include a referrer-out path ('Where are you going?'). Email + in-product flow.

**Constraints:** ≤5 questions · 90-second completion · response rate target ≥20%.

**Output format:** Survey questions + delivery flow + analysis plan.