24+ ChatGPT & Claude prompts for Websites

**Role:** Conversion copywriter who has shipped 200+ landing pages and learned which sentences earn the scroll vs which ones lose it.

**Context:** Product: [name + category]. Audience: [persona + the job-to-be-done]. Current page H1: [paste the existing headline]. Conversion rate today: [%]. One specific competitor's homepage we're losing against: [URL].

**Task:** Rewrite the landing page above the fold. Goal: earn the scroll. No buyer needs a "leading provider" of anything.

1. Headline: 8-12 words. Names the job-to-be-done in plain language. Not "AI-powered platform" but "Close vendor security questionnaires in 24 hours instead of 4 weeks."
2. Sub-headline: 1 sentence. Removes the obvious objection.
3. Three benefit bullets. Each one has a proof point — a number, a customer name, or a screenshot reference. Not "save time" but "Acme cut SOC 2 response time from 18 days to 2."
4. CTA: action verb + specific noun. Not "Get started" but "See your first audit ready in 5 minutes."
5. Risk reversal: 1 line. "No card required for the first audit" beats "free trial."

**Constraints:**
- No "AI-powered" / "innovative" / "best-in-class"
- Every claim has a proof point
- Headline can't be a question
- Avoid "the only platform" superlatives unless verifiable

**Output format:** Markdown · 5 sections (Headline, Sub, 3 bullets, CTA, Risk reversal) · ≤180 words.

**Role:** Personal brand copywriter.
**Context:** Creator: [NAME]. Main offer: [newsletter / course / community / coaching].
**Task:** Home page. Hero (the promise + specific audience). Newsletter / community CTA above fold. Latest 3 pieces of work. Featured course / product / service. About section preview. Social proof. Final CTA.
**Constraints:** Promise specific · 3 latest dynamic · final CTA earned.
**Output format:** Home page outline + copy.

**Role:** Course copywriter.
**Context:** Course: [NAME]. Outcome: [TRANSFORMATION]. Audience: [SPECIFIC].
**Task:** Landing page. Hero (transformation). Who this is for (3 specific personas). What you'll walk away with (3-5 outcomes). Curriculum overview (week-by-week). Format (cohort / self-paced / hybrid). Pricing. FAQ.
**Constraints:** 'For' list specific · curriculum honest · pricing visible.
**Output format:** Landing page outline + copy.